Abstract
Agribusinesses play a vital role in enhancing the agricultural sector through the supply of essential farming requisites such as agrochemicals. This study examined the role of artificial intelligence in the Nigerian agricultural sector and the impact of consumer behaviour on the agrochemical industry. The significance of agrochemicals in modern agriculture and the environmental challenges associated with their excessive use were reviewed. Furthermore, this study explored the application of Artificial Intelligence (AI) in understanding consumer behaviour and its implications for marketing strategies.
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