The Impact of Consumer Behavior and Product Innovation on Enterprise R&D Decisions in a Macroeconomic Environment

Abstract

With the intensification of market competition and the continuous progress of technology, enterprise R&D decision-making is becoming more and more important to the development of enterprises. Enterprise R&D decision-making involves product R&D direction, R&D investment, technological innovation and other aspects, which directly affects the market competitiveness of enterprises. However, the R&D decision of enterprises is influenced by many factors, such as market demand, consumer preference, competition pattern, product innovation and macroeconomic environment. These influencing factors affect the formulation and implementation of R&D decisions of enterprises to varying degrees. This paper discusses the influence of consumer behavior, product innovation and macroeconomic environment on enterprise R&D decision. Through the analysis of these influencing factors, the corresponding development suggestions are put forward to help enterprises better cope with these influencing factors and formulate more scientific and reasonable R&D strategies.