Hedonic Pleasure Research Articles

Pengaruh Kesenangan Hedonis, Availability of Time dan Availability of Money terhadap Impulse Buying

This research is a follow-up study from the article (Trifiyanto, 2019), which is according to the suggestions put forward in his research entitled "The Influence of Dimensions Online. Visual Merchandising and Online Sales Promotion on Impulse Buying”is suggested for the next research to add internal factors such as hedonic pleasure, availability of money and others to Impulse Buying. It needs to be informed that this study does not include the two external variables that have been discussed in previous studies, namely the Dimensions of Online Visual Merchandising and Online Sales Promotion due to our limitations in obtaining data and information to examine these two external variables. The method used in this research is a questionnaire instrument. The sampling technique used the technique total sampling. The sample of this study amounted to 100 respondents. Statistical tests were performed using PLS-based Structural Equation Modeling. The validity test uses the loading factor value, while the reliability test uses Cronbach's alpha value, composite reliability and Average Variance Extracted (AVE). After all the results of the indicator items used in this study were valid and reliable, then the hypothesis was tested. Of the three hypotheses proposed, the first hypothesis is rejected, but the second and third hypotheses are accepted. The conclusion of this study is that hedonic pleasure has no effect on impulse buying, while the availability of time and availability of money have a significant effect on impulse buying in the Shopee marketplace case study.

What drives Muslim Malaysian consumers’ general attitude towards religious advertising?

PurposeGiven the increased interest in the practical significance of the general attitude towards religious advertising, the purpose of this paper is to examine what influences consumers’ general attitude towards religious advertising in Malaysia.Design/methodology/approachAn analytical research design was used to examine the impact of five factors (attitude towards the purpose/goal of the religious advertising [attitude institution], the quality of the message [attitude instrument], the information presented in the religious advertising about the product [product information], the social image associated with the advertised product [social image] and the hedonic pleasure owing to the advertisement of the product or service [hedonic pleasure]) on the general attitude towards religious advertising. Data were collected using an online survey (n = 210) and were analysed using structural equation modelling method.FindingsThe research found that the attitude towards the institution of advertising and the hedonic pleasure significantly influence the general attitude towards religious advertising. However, the quality of the advertisement, social image and product information were found to be insignificant predictors. Overall, this is a surprising result, where consumers place their trust in the reputation of the provider of the product or service and act based on the stimulus of good feeling the advertisement converse to them.Originality/valueThis paper fills the gap in the research, as there are very few studies done on religious advertising. This paper has presented ways to improve practices of religious advertising.

The Influence of Hedonic Pleasure, Availability of Time, and Availability of Money on Impulse Buying (Studies on The Marketplace Shopee)

The purpose of this study was to determine the effect of hedonic pleasure, time availability and availability of money on unplanned purchases at Shopee's online shopping places. The method used in this research is a questionnaire. The sample of this study amounted to 100 respondents. Statistical tests were performed using PLS-based Structural Equation Modeling. The validity test uses the loading factor value, while the reliability test uses Cronbach's alpha value, composite reliability and Average Variance Extracted (AVE). After all the results of the indicator items used in this study were valid and reliable, then the hypothesis was tested. Of the three hypotheses proposed, the first hypothesis is rejected, but the second and third hypotheses are accepted. The conclusion of this study is that hedonic pleasure has no significant effect on impulse buying, while the availability of time and availability of money have a significant effect on impulse buying in the Shopee marketplace case study.

Tricity Vogue’s ‘blueing up’ as sedimented resistance: Extravagant costume and the expanded field of dressing up

My focus in this article is to understand the way theatrical costume is performed in subcultural cabaret spaces, specifically The Blue Lady Sings Back by London-based cabaret singer Tricity Vogue. This show premiered at The Royal Vauxhall Tavern in the area of Vauxhall in South London that already has an embedded history of hedonistic pleasure. With reference to Dorita Hannah’s ‘expanded’ notion of costume as a ‘body-object-event’ and Jasbir Puar’s broader understanding of categories of race, gender and sexuality as events and bodily encounters, I seek to understand the way theatrical feminine costume enfolds dissident and marginalized histories of resistant urban space and site. In this show, Tricity Vogue undertakes multiple costume changes that embody various histories and contexts of cabaret performance: as Bollywood dancer Madhuri Dixit, as a European Marlene Dietrich-like cabaret singer and as a Josephine Baker-esque character in a banana skirt. All of this whilst wearing a blue stocking and blue body paint, effectively ‘blueing’ up. This steps into an uncomfortable territory in what could be seen as cultural appropriation, racial stereotyping and speaking for others. This concern also has currency within the contemporary burlesque community who are acutely self-conscious and politicized as regards this kind of costume and performative appropriation. Sara Ahmed’s conceptualization of feminist killjoys (2017) will be employed to better understand these difficult conversations about dressing up with Aoife Monks’ (2010) discussion of multiple costume changes being used as a strategy for ‘undoing’ stereotypes and rethinking a feminist ‘we’. By also drawing on diva studies, which builds on Lauren Berlant’s concept of ‘diva citizenship’, and postcolonial feminism, I will argue that the costumed cabaret body becomes a medium for women to politicize and reframe pleasure through the costumed spectacle of cabaret’s various erotic and exotic muses.

“Boundlessly Different”

Brass music has become increasingly popular in recent years in Europe’s German-speaking regions, especially among young people, who attend brass festivals, such as Woodstock der Blasmusik, in great numbers. This article examines this phenomenon within the context of its historical weight. Particularly in Austria, brass music is intertwined strongly with local cultural activity and heritage, alpine folklore, and national identity, with the Habsburg Monarchy and the Nazi era as well as with the rise of Volkstümliche Music and Austrian popular music. The study pinpoints the initial spark of the current popularity to the early 1990s, when young brass musicians set new tones musically and culturally. It illustrates how bands such as Mnozil Brass and Innsbrucker Böhmische, and later Viera Blech and LaBrassBanda, renegotiated established conceptions, ideas, and attitudes, and how they have, or have not, overcome habitualized ways of performing and enjoying brass music. On a broader level, the article uncovers how narratives related to regionality, Heimat, community, institutionalization, virtuosity, internationality, openness, corporality, and hedonistic pleasure all come together, at times in contradictory ways, in the media and musicians’ ethical-aesthetic discussion about contemporary brass music. Ultimately, a close music-analytical reading of selected songs shows how the music fosters and reflects these interrelations.

Age and Gender Differences in Eudaimonic, Hedonic, and Extrinsic Motivations

This study assessed adults’ motivations in the pursuit of well-being at different ages across the adult lifespan, examining females and males separately. We studied four major well-being motivations: eudaimonic motivation (seeking meaning, authenticity, excellence, and growth), hedonic pleasure motivation (seeking pleasure, enjoyment, and fun), hedonic comfort motivation (seeking comfort, relaxation, ease, and painlessness) and extrinsic motivation (seeking money, power, status, popularity, and image). A sample of 1324 North American adults, aged 18–87, was stratified to ensure sufficient sample sizes at different age ranges and to ensure sufficient numbers of males and females within each age range. Participants completed the Hedonic, Eudaimonic, and Extrinsic Motives for Activities (HEEMA) scale, an updated version of the HEMA scale originally developed by Huta and Ryan (J Happiness Studi 11:735–762, 2010). For females, eudaimonic motivation increased until the 30s and did not change significantly thereafter; for males, eudaimonic motivation decreased from the 30s to the 40s, but then increased from the 40s to the 60s. For both genders, hedonic pleasure motivation decreased from the 30s onwards, though males scored significantly higher than females in the 20s. There was not much change in hedonic comfort motivation, except that it decreased from the 30s to the 50s in males. For both genders, extrinsic motivation decreased to the 60s, though males scored higher than females in the 20s and 30s. The results are interpreted in terms of gender roles, developmental theories, and biological changes.

Metapoetic Readings around Ekphrasis and Fu 賦

Abstract The author argues that the Greek tradition of ekphrasis and the Chinese genre of fu 賦 share at least two essential characteristics: they are devoted to exhaustive descriptions and are manifestly nonmetaphorical. The six texts under scrutiny—Mei Sheng's fu poem “Qi fa,” book 6 of Quintilian's Institutio oratoria, Zuo Si's preface to his “Sandu fu,” Xunzi's analysis of Zhou tombs and funerary rituals in his “Li lun” essay, the “Shield of Achilles” episode in the Iliad, and the metaphorical section of Sima Xiangru's “Shanglin fu”—all employ a similar set of rhetorical strategies but with different emphases. A reading of one in light of the others reveals new information about Chinese and Western theories of representation and metaphoricity. For example, Homer makes his audience alternate between belief and disbelief in the scenes engraved on Achilles's shield. A similar to-and-fro movement in Xunzi's ekphrastic text is configured very differently. By contrast, the abrupt change in mode of expression from ekphrasis to metaphor at the end of “Shanglin fu” emphasizes the key themes of that poem: the shift from excess to frugality, from hedonistic pleasure seeking to ritualized asceticism, and from aristocratic (and thus vulgar) display of wealth to a royal celebration of purity and introspection.

The Hedonic and Eudaimonic Motives for Activities: Measurement Invariance and Psychometric Properties in an Adult Japanese Sample.

Hedonic pleasure orientation (seeking enjoyment), hedonic relaxation orientation (seeking comfort), and eudaimonic orientation (seeking meaning) are major ways that people pursue well-being. We investigated the measurement invariance and psychometric properties of the Hedonic and Eudamonic Motives for Activities (HEMA) scale in a Japanese adult sample (N = 1,892). The Japanese HEMA scale demonstrated measurement invariance at the configural, metric, scalar, and strict levels across gender and age groups. Latent mean differences of the scale across these demographic groups were less than small. The scale showed high internal consistency and six-week test-retest reliability and reasonable correlations with life satisfaction, positive affect, negative affect, psychological well-being, and interdependent happiness. In sum, these findings suggest that the Japanese HEMA scale is useful to capture hedonic and eudaimonic conceptions of well-being as orientations. It is hoped that our findings will stimulate further research on well-being using the HEMA scale.

Mindsets, shopping motivations and compulsive buying: Insights from China

AbstractThis study investigates how mindsets (i.e., the beliefs that individuals have about the nature of human characteristics) are associated with compulsive buying behavior (i.e., the tendency to buy impulsively and obsessively). In particular, we test the relationships between consumer mindsets, three shopping motivations (deal proneness, social comparison, and hedonic motives) and compulsive buying. Based on a survey of 421 respondents conducted in China, our findings reveal the mechanism through which mindsets affect compulsive buying. The results show that when consumers believe in the consistency of personal traits (fixed mindset), they tend to be more vulnerable to deal offers and social comparison. These motivations increase the desire to seek hedonic pleasure, which is associated with a greater propensity for compulsive buying. However, when consumers believe that personal traits can be changed and developed (growth mindset), they seek hedonic pleasure in shopping, which result in a greater tendency to engage in compulsive buying. The present study adds to the existing body of knowledge by unveiling how different mindsets are associated with compulsive buying. In terms of practical implications, this study provides policy makers and marketers with a better understanding of the different motivations that lead to compulsive buying.

Cheaters Never Prosper? Winning by Deception in Purely Professional Games of Pure Chance

ABSTRACT I argue that in purely professional games of pure chance, such as slot machines, roulette, baccarat or pachinko, any instance of cheating that successfully deceives the judge can be ‘part of the game’. I examine, and reject, various proposals for the ‘ethos’ that determines how we ought to interpret the formal rules of games of pure chance, such as being a test of skill, a matter of entertainment, a display of aesthetic beauty, an opportunity for hedonistic pleasure, and a fraternal activity. Ultimately, I argue that ‘winning the benefit’ is the only ethos that can apply in purely professional games of pure chance, and that if we interpret the formal rules according to this ethos, cheating that is undertaken with respect for the judge’s authority, but that attempts to cause the judge of the game to ‘voluntarily’ relinquish the benefit of the game by deceiving them into thinking that the formal rules of the game have been followed, is impermissible but acceptable cheating, and is therefore within, rather than outside, the game. Here, I define ‘games of pure chance’ as games in which chance is the only determinant of winning.

Attention Utility: Evidence From Individual Investors

Attention utility is the hedonic pleasure or pain derived purely from paying attention to information, and is distinct from the 'news utility' that arises from gaining new information. Using data on brokerage account logins by individual investors, we show that individuals devote disproportionate attention to already-known positive information about the performance of individual stocks within their portfolios. This selective attention to positive information, through its effect on logins, has consequences for trading activity; it reduces trading after recent losses and increases trading after recent gains. Attention utility has consequences not only for finance, but for any type of behavior where decisions affect attention or attention affects decisions.

Attention Utility: Evidence from Individual Investors

Attention utility is the hedonic pleasure or pain derived purely from paying attention to information. Using data on brokerage account logins by individual investors, we show that individuals devote disproportionate attention to already-known positive information about the performance of individual stocks within their portfolios. This aversion to paying attention to unfavorable information, through its effect on logins, has consequences for trading activity; it reduces trading after recent losses and increases trading after recent gains. Attention utility is distinct from models of belief-based utility and information aversion (in which information not sought is not fully known), and implies that the pleasure and pain of attending to known information may be important for individual behavior.

Attitude of Customers towards Digital and Conventional Advertising

The revolution of information technology (IT) and communications has transformed the conduct of most of the businesses via electronic media & internet. Digital forms have become an important channel for customer communication in marketing along with conventional forms. Digital advertisement allows sellers to disseminate product information accurately and adequately to customers. This paper is carried out to analyze the customer’s attitude towards digital and conventional advertising. Customer’s attitudes have been observed with various determinants like credibility of customers, informative to customers, hedonic pleasure to customers, materialism and good for economy advertisements. Descriptive research design is carried out, 110 samples were selected using convenience sampling technique. Results indicate that digital advertising is creating a greater impact than conventional advertising. Digital advertisement is agreed as more informative than conventional advertisement while conventional advertisement is considered as credible in eliciting positive attitude towards advertisement

Toward a Psychological Theory of Meaning in Life

The concept of meaning in life remains an elusive yet fundamental aspect of human well-being. The lack of a sufficiently analytical definition or explanatory theory of meaning poses a challenge for empirical efforts to study and measure well-being, especially those that seek to conceptualize it based predominantly on mood and pleasure. This paper seeks to take a first step toward defining and explaining meaning while distinguishing it from hedonic pleasure. Various aspects of meaning are considered, including the difference between meaning as a form of positive emotion and as a form of motivation. A preliminary effort is made to construct an organizational framework for meaning, focusing on (i) connection to a long-term concept of self, (ii) emotional richness, and (iii) realization of deep personal values. This framework points to an account of meaningful experiences as emotionally intense states in which people reflect on and tap into values central to their personal identity. The paper explores possibilities for future directions in measuring well-being, as well as their limitations. Treating meaning as a distinct component of well-being that is irreducible to hedonic pleasure could help explain certain observed findings in behavioral economics and potentially inform future initiatives in public policy.

The hedonic delights of frugality: Pound store shopping in austere times

This article explores the attitudes of pound store shoppers in the United Kingdom and the ways in which ‘consumptive thrift’ (spending to save) has become embedded in popular culture. Through an analysis of ethnography carried out in low-income urban areas with regular pound store shoppers, it argues that a culture of bargain seeking exists, which is unique to the current era. While in previous eras hedonic pleasures were acknowledged, including those of spontaneity and disposability, they were not dialectically linked to economic motivations in the same way as they now are. Factors such as frugality and ‘saving’ have made bargain stores a crucial feature in an economic climate that requires consumer spending but preaches individual economic responsibility. The bargain seeker’s hedonic pleasures are therefore utilized by the State as part of strategic economic pathways through straightened times.

무용전공대학생의 성취목표성향 및 자기관리가 심리적 행복감에 미치는 영향

Purpose: The purpose of the study is to investigate the influence of dance major student’s achievement goal orientation and self-management on psychological happiness.BR Method: Participants for this study were 210 dance major students in Daegu Metropolitan City and Gyeongbuk province areas. For the statistical analyses, correlation analysis and stepwise multiple regression analysis were used.BR Results: The correlations between the sub-factors of achievement goal orientations and the sub-factors of psychological happiness were positively statistically significant, which showed that students with high levels of achievement goal orientation generally had high levels of psychological happiness. The correlations between the sub-factors of self-management and the sub-factors of psychological happiness were also positively statistically significant which showed that students with high levels of self-management generally had high levels of psychological happiness. The task goal orientation sub-factor of achievement goal orientation had a statistically significant influence on all sub-factors(hedonic pleasure, flow, self-actualization & self-confidence) of psychological happiness. The mental management and training management sub-factors of self-management had a statistically significant influence on all sub-factors of psychological happiness. In addition, interpersonal management sub-factor of self-management also had a statistically significant influence on the self-confidence sub-factor of psychological happiness. Female students’ levels of psychological happiness were generally higher than those of male students. Female students also showed higher levels in mental-management and interpersonal management. On the contrary male students’ level of physical management was higher than female students’ level.BR Conclusion: The dance major student’s achievement goal orientation and self-management influence on psychological happiness.

O hedonismo de ver e de ser visto

Este artigo propõe-se analisar como a selfie (um neologismo com origem no termo self-portrait, que significa autorretrato) e a posterior publicação dessas imagens nas redes sociais passaram a configurar uma prática corrente do indivíduo na contemporaneidade, numa pós-sociedade do espetáculo envolvida com a procura do prazer hedonista. Esse comportamento exibicionista em torno da exposição do “eu” ganhou novos contornos no meio do esporte, no qual espectadores e até atletas passaram a fazer uso da selfie como busca da satisfação em ver e ser visto, durante ou após o término das competições esportivas. Para compreender este fenômeno, realizamos uma revisão bibliográfica a respeito da selfie e, a partir de exemplos recentes que marcaram a cena esportiva nos últimos anos no Brasil e em Portugal, estabelecemos relações entre essa prática com os conceitos de comunidade, comunidade virtual e habitus (este tal como definido pelo sociólogo francês Pierre Bourdieu).

Experience of long-term transoceanic sailing: Cape Horn example

Unlike boating tourism, which emphasises ecological concerns, and cruise tourism, with its hedonistic focus, sailing tourism is characterised by a distinct experiential emphasis. The aim of this research was to determine whether or not the participants in an ocean crossing from New Zealand to the Falkland Islands around Cape Horn underwent experiences that can be characterised by the behavioural structure of each factor in the model of a spiritually healthy personality. A mixed research design combining research methods (questionnaires, interviews, and mind maps) was chosen. A sample consisted of 11–19 respondents, according to the research techniques: questionnaires were filled out by 18 respondents; mind maps by 19 individuals; and 11 participants were interviewed. An analysis of the data points to the diversity of the individual experiences of the participants, with the possible general characteristic that on such voyages what is unique is not the hedonistic pleasure, but rather a eudaimonic experiential structure, thus defining the spiritual dimension of this kind of tourism as a nonreligious pilgrimage. This conclusion can help develop the theoretical concept of sailing, boating and cruise tourism in quite a significant way.

Brand love: the emotional bridge between experience and engagement, generation-M perspective

PurposeThe purpose of this paper is to determine the impact on brand love of consumption experience at the dimensional level and to determine whether brand love mediates between consumption experience and customer engagement in the context of Generation M.Design/methodology/approachA sample of 265 Muslim smartphone users responded to a structured questionnaire adapted from existing literature. First, confirmatory factor analysis was carried out, and then data were analyzed through structural equation modeling using MPlus.FindingsThe findings indicate that hedonic pleasure and escapism directly, while flow, challenge and learning indirectly affect brand love and that brand love mediates the relationship between consumption experience and customer engagement.Practical implicationsThis paper explicates Generation M’s consumption experience, ascertains ways to supplement their love for brand and engage them in gainful relationships and provides suggestions for further investigation. From a managerial perspective, the paper has implications for the management of consumer experience, identifies the most valuable dimensions of consumption experience and proposes that managers can develop customer-engagement strategies via brand love.Originality/valueThe paper validates the mediating role of brand love in the relationship between consumption experience and customer engagement; is the first to investigate the relationship between all dimensions of consumption experience and brand love; is one of few studies to investigate consumption experience, brand love and customer engagement in developing countries; and is one of first investigations to use a sample of Generation M.

Pesticides in agriculture

Pesticides in agriculture