Green Creativity Research Articles

Exploring the green edge: the role of market orientation and knowledge management in achieving competitive advantage through creativity

This study examines the interconnectedness between Green Market Orientation (GMO) and Green Knowledge Management (GKM) in connection to Green Competitive Advantage (GCA) within Chinese green businesses. This research also focuses on the mediating influence of Green Creativity (GC). Drawing on the Knowledge-Based View (KBV), we examine how GMOs and GKM improve enterprises’ green creativity and subsequent green competitive advantage. Using a comprehensive survey of 325 environmentally conscious Chinese companies and an advanced PLS-SEM analysis, our findings offer several important insights. Our findings reveal that GMOs substantially affect both GC and GCA, highlighting their crucial role in fostering a company’s innovative green capabilities and competitive position. Concurrently, GKM positively affects GC and GCA, emphasizing the importance of effectively using and leveraging green knowledge within businesses. Furthermore, we observe the mediating role of GC in the relationships between GMO and GCA, as well as GKM and GCA. This finding underscores the need to promote GC to maximize the advantages of market orientation and knowledge management in attaining a green competitive advantage. These results not only add to the existing KBV theoretical framework, but they also have important implications for managers because they show how important it is to fully incorporate green practices into an organization’s strategy in order to gain a sustainable competitive advantage.

Green HRM fostering followers' green creativity: Unfolding the role of environmental concern and employee engagement with eco‐initiatives as a serial mediation

Recent literature in environmental management implies that employee behaviour is imperative for improving environmental sustainability. Despite this, little effort has been made into how human resource management (HRM) relates to green creativity. This research aims to examine if an organization's green HRM (GHRM) practices can foster green creativity among manufacturing sector employees through the serial mediation path of environmental concerns and employee engagement with environmental initiatives, using self‐determination theory (SDT). To conduct this research, we collected and analysed data from 309 employees of manufacturing firms in Pakistan using partial least square structural equation modelling (PLS‐SEM). The results supported a positive relationship between GHRM and green creativity and the role of environmental concern and employee engagement with environmental initiatives in mediating that relationship. Likewise, the findings indicated that the relationship between GHRM and green creativity would strengthen as employees become more environmentally concerned. Overall, this study contributes to the literature on HRM and environmental management by providing new insights into the critical role of GHRM in fostering green creativity. Using SDT as a foundation, this research provides theoretical and practical contributions and implications and valuable recommendations for scholars and managers in the manufacturing sector.

The road to eco-excellence: How does environmentally specific empowering leadership foster hospitality employees’ green creativity through green creative self-efficacy and green learning orientation

Recent literature in environmental management implies that employee behaviour is imperative for improving environmental sustainability. Despite this, few attempts have been made into how environmentally specific empowering leadership (ESEL) relates to employees’ green creativity. This study aims to uncover how and when ESEL can foster hospitality employees’ green creativity through the sequential mediation path of employee green learning orientation (GLO) and green creative self-efficacy (GCSE), and moderation of green organizational culture (GOC) for the effects of ESEL on green learning orientation and green creative self-efficacy. To test the model, a multi-wave survey process was used to collect and analyze data from 333 employees of three-to-five-star hotels in China using PLS-SEM. The results demonstrated a significant relationship of ESEL with green learning orientation, green creative self-efficacy, and green creativity. Similarly, green learning orientation and green creative self-efficacy showed significant relationships with green creativity. Moreover, results demonstrated that green learning orientation and green creative self-efficacy functioned as sequential mediation path to link ESEL to hospitality employees’ green creativity. Moreover, the impact of ESEL on green learning orientation and green creative self-efficacy was moderated by green organisational culture. Overall, our study contributes to scholarly knowledge on empowering leadership and environmental management by providing new insights into the critical role of ESEL in fostering green creativity. Using the conservation of resources (COR) theory and the resource-based view (RBV) theory as a foundation, this research provides theoretical and practical contributions, implications, and valuable recommendations for scholars and managers in the hospitality discipline.

The Effect of Green Creativity and Green Innovation on Green Competitive Advantage and Performance of Sustainable SMEs: The Moderation Role of Digital Empowerment

The Effect of Green Creativity and Green Innovation on Green Competitive Advantage and Performance of Sustainable SMEs: The Moderation Role of Digital Empowerment

From green inclusive leadership to green creativity: The mediating role of green passion and green absorptive capacity

Green inclusive leadership can produce positive outcomes for green innovation and green sustainability in all sectors. However, academic research on green creativity and green inclusive leadership is limited in the literature. Therefore, this study theorised a conceptual model based on the organisational creativity theory to investigate the impact of green inclusive leadership on green creativity with the mediating role of green passion and green absorptive capacity. Data in this study were gathered from 540 employees working in China’s electronics and machinery industry. The hypotheses were analysed using the partial least squares structural equation modelling technique (PLS-SEM). The findings reveal that green inclusive leadership was positively and significantly linked to green creativity, and this association was significantly mediated by green passion and green absorptive capacity. Finally, the discussion, implications, and future research avenues were elaborated on in this study. Data AvailabilityThe data that support the findings of this study are available from the corresponding author upon reasonable request.

Does spiritual leadership promote employees’ green creativity? The mediating effect of green work engagement

PurposeAnchored in the conservation of resources (COR) theory, this research aims to examine the effect of spiritual leadership on green creativity via the mediating role of green work engagement (GWEN).Design/methodology/approachThe data were collected from 254 frontline hotel employees in the United Arab Emirates (UAE), and the hypothesized relationships were assessed using partial least squares structural equation modeling (PLS SEM).FindingsThe findings suggest that spiritual leadership boosts GWEN and green creativity, and GWEN positively affects green creativity and mediates the nexus between spiritual leadership and green creativity.Practical implicationsTop management in the hospitality industry should focus on building spirituality and spiritual practices among their managers to accomplish organizational green goals. The hospitality industry is a highly competitive service sector that contains several unique challenges for workers, such as growing customer demands and asking for employee creativity while concurrently producing and delivering high-quality, differentiated services. In such tense and demanding professional settings, employees require intrinsic motivation to achieve something “out of the box.” Organizations should understand that intrinsic motivation implanted by spiritual leaders can encourage individuals to engage in green tasks and ultimately go beyond the script to achieve green creativity.Originality/valueThis study advances the extant literature by highlighting the role of spiritual leadership, as an emerging leadership style, in fostering GWEN and green creativity. It also adds to the existing research by examining the underlying mechanism through which spiritual leadership nurtures green creativity.

The influence of green inclusive leadership on green creativity: a moderated mediation model

ABSTRACT Empirical research that offers nuanced insights into the antecedents of green creativity in the hospitality industry is scant. Therefore, this research focuses on the antecedents of employee-level green creativity, which have received limited attention. Based on Social exchange theory and Social information processing theory, this study proposes a conceptual model that includes inclusive leadership, organizational citizenship behavior towards the environment, climate for a green initiative, and green creativity. Data were obtained from 386 hotel employees to test the proposed model. The obtained data were analyzed with AMOS 21 and SPSS 24 programs. The findings show that green inclusive leadership has a positive effect on green creativity and organizational citizenship behavior towards the environment plays a mediating role in this relationship. Additionally, the findings indicate that the climate for the green initiative has a moderated mediation effect. Finally, both theoretical and practical implications for both the hospitality literature and practitioners are discussed.

Green Transformational Leadership, Green Creativity, and Green Product Development Performance Moderated by Green Dynamic Capabilities

Green Transformational Leadership, Green Creativity, and Green Product Development Performance Moderated by Green Dynamic Capabilities

Green intellectual capital heading towards green innovation and environmental performance: assessing the moderating effect of green creativity in SMEs of Pakistan

Purpose This study aims to explore green practices within small and medium-sized enterprises (SMEs) and their implications for determining environmental performance. Targeting SMEs in Pakistan, the study examines the influence of green intellectual capital (GIC), innovation and creativity on environmental performance. Design/methodology/approach A comprehensive survey addressed top, middle, and lower-level managerial perspectives. A sample of 243 respondents was statistically selected, and the survey questionnaire was used to measure the key constructs of the study. Using a 5-point Likert scale, the study captured the respondents' insights regarding green practices. Data analysis was executed using SPSS for descriptive tests and Smart-PLS 4 for advanced structural equation modeling (SEM). Findings GIC significantly enhances green innovation within SMEs, leading to improved environmental performance. Green creativity is a crucial moderator, indicating that SMEs have higher creative approaches to counter environmental challenges. These findings accentuate the importance of fostering an environment that stimulates green creativity to uplift GIC in achieving environmental performance. Originality/value The study offers a profound understanding of how SMEs in Pakistan leverage GIC to elevate their environmental performance, thereby providing strategic insights for businesses aiming for sustainable growth.

Customer pressure and creating green innovation: The role of green thinking and green creativity

This study examined and measured customer pressure's affection for green innovation in the emerging. The study collected data from 331 participants from the manufacturing sector in the Southeast region of Vietnam through questionnaires. The author examined the study's hypotheses using Structural Equation Modeling (SEM). The results confirmed the crucial role of customer pressure (CP) in executing green innovation (GI) through green thinking (GT) and green creativity (GC). The results significantly contribute to enriching the GI theory. In addition, managers can consider the research findings to develop a strong GI by promoting positive GK and GC.

How to inspire green creativity among Gen Z hotel employees: an investigation of the cross-level effect of green organizational climate

Green creativity (GC) serves as the cornerstone in driving green innovation. However, GC is the result of individual ideas, so motivating Gen Z employees, who are the primary employees to propose novel and practical environmental protection solutions, will in large part determine the future of hotel management. Drawing from social information processing theory and the componential model of creativity, this paper incorporates the variables of prosocial motivation, impression management motivation (IMM) and ecological reflexivity to develop a cross-level model of the impact of green organizational climate (GOC) on the GC of Gen Z employees. A total of 260 Gen Z employees from 37 four- and five-star hotels in China are empirically analyzed using HLM software. We demonstrate that GOC enhances the GC of Gen Z employees through prosocial motivation and IMM. We also find that prosocial motivation is more likely to stimulate Gen Z employees’ GC under high ecological reflexivity, but that ecological reflexivity does not moderate the relationship between IMM and GC. Our study enriches the cross-level mechanism of the impact of GOC on GC from the perspectives of “green for others” and “green for myself”. These results provide practical and cost-effective insights for sustainable hotel green development.

Roadmap to Achieve Green Project Performance: The Role of Knowledge Co-creation

AbstractThe current study has attempted to identify the factors that can contribute toward green project performance. Based on the social exchange theory, the current study highlights that green leadership directs and promotes green vision, bringing everyone on the same page to improve the green performance of the project. The mediating and moderating mechanisms of green creativity and co-creation have also been discussed. Utilizing the data from the development projects, the study tested the antecedents of green project performance by collecting data from 231 project employees in three waves. The study’s findings confirm the importance of green leadership to achieve green project performance. Green co-creation does not moderate the relationship between green leadership and green creativity. It is essential to identify the factors that can help us deal with the energy crises. Roadmap to achieve green project performance through green leadership is highlighted in this study along with the intervening mechanisms. This study provides guidelines to practitioners that green competitive advantage can be achieved by empowering employees under green leaders through motivation and inspiration.

Does green transformational leadership reinforce green creativity? The mediating roles of green organizational culture and green mindfulness

PurposeUtilising componential theory of creativity the study aims to examines the roles of green transformational leadership, organizational culture and green mindfulness as antecedents of green creativity.Design/methodology/approachA three-wave data collection method was used to collect data from the 304 hotel employees belonging to hotels located in the tourist’s location of India. The study used PROCESS macro to test the hypothesized model.FindingsThe results found a significant serial mediating effect of green organizational culture and green mindfulness for strengthening the association between green transformational leadership and green creativity.Practical implicationsThe study establishes that a transformational leadership can bring about a much-needed green turnaround and thus makes significant practical contribution. As customers are becoming environmentally conscious, the industry can translate the green practices and motivate their subordinates by exhibiting the environmentally conscious behaviour and exhibit the same in their actions at work.Originality/valueThe current research work expands the body of literature on green transformational leadership and green creativity nexus in tourism and hospitality industry by exploring the boundary condition that increases the strength of this relationship.

How does an employee's green creativity influence environmental performance Evidence from China

How does an employee's green creativity influence environmental performance Evidence from China

How does an employee's green creativity influence environmental performance Evidence from China

How does an employee's green creativity influence environmental performance Evidence from China

Big Data Analytics' Influence on Competitive Advantage: Mediating Green Creativity and Green Commitment, Moderated by Individual Green Values and Green Psychological Climate

This study explores the influence of big data talent capability, business analytics and capacity manage net on competitive advantage through mediating role of green creativity and green commitment and moderating role of individual green values and green psychological climate. For the current research, a quantitative survey with 400 respondents was conducted as part of the investigative strategy. Data were investigated through SPSS Version 26 and SEM by utilizing Smart PLS Version 4 software. The integration of data-driven tools and methodologies, specifically big data analytics (BDA) talent capability, business analytics, and BDA capacity management, has been shown to have a substantial and beneficial influence on green human resource management (GHRM). GHRM has optimistic impact on green creativity and green commitment. Individual green values positively moderate the impact of GHRM on green creativity and green commitment. Green psychological climate positively moderates the impact of GHRM on green creativity and green commitment. Green creativity and green commitment have significant influence on competitive advantage.

Green inclusive leadership and green creativity in the manufacturing industry: do green human capital and employee voice matter?

Purpose Organisations encourage green creativity among their employees to mitigate pollution and achieve sustainable growth. Green inclusive leadership practices have a key role in influencing employees’ green attitudes and environmental efficiency. Thus, the purpose of this study is to investigate how green inclusive leadership influences employees’ green creativity. It also aims to analyse the intermediating mechanism of green human capital and employee voice between the relationship of green inclusive leadership and green creativity. Design/methodology/approach Data was collected through an in-person administered questionnaire-based survey from 312 employees of the manufacturing industry of Pakistan. SPSS PROCESS macro was used for hypothesis testing in the present study. Findings The findings depict that the perception of green inclusive leadership positively influences employees’ green creativity. Moreover, the findings demonstrate that green human capital and employee voice play substantial intervening roles among the associations investigated. Originality/value This research study is novel because it is one of the scarce research studies to examine green inclusive leadership and employees’ green creativity with the underlying mechanism of green human capital and employee voice in an eastern context.

The Role of Digitalization of Human Resources Management (HRM) Practices in Promoting Employees' Green Creativity: An Analytical Study

The primary objective of this study is to assess the level of interest in research variables within the Directorate General of Middle Euphrates Electricity Distribution. Furthermore, this study examines the impact of digitalization of human resources management (HRM) practices on enhancing green creativity among employees.  This study used a descriptive-analytical approach to examine the theoretical framework of the research variables. Data collection involved obtaining a random sample of 240 employees from the public organization under study. The research hypotheses were subsequently assessed using the SMART PLS statistical tool. The study yielded several findings, with the most noteworthy being that the public institution under investigation can enhance employees' propensity to adopt environmentally friendly workplace behaviors through digitized human resource management (HRM) practices. Furthermore, electronic recruitment has emerged as a potent tool for developing and enhancing habits related to green innovation. Public institutions should prioritize employee happiness by implementing a suitable remuneration and compensation structure founded on rewarding employees and nurturing their creative abilities. This study provides comprehensive suggestions for effectively incorporating critical factors into adopting crucial variables within Iraq's environmental business, specifically focusing on the energy sector. Considering the characteristics of the industry, it is imperative to cultivate an understanding of environmentally friendly practices and actively incorporate them into this institution's organizational culture and philosophy. This would have a positive impact on its future endeavors.

Analyzing The Mediating Role of Green Creativity Climate on Green Product Performance: Evidence Form Industrial Manufacturing Sector of Pakistan

This paper aimed to explore the effects of EIP dimensions' success factors, in particular, environmental management, climate creativity, creative sustainability, and the environmental effects of products. innovation on organizational success of Pakistani manufacturers at different levels of execution, including environmental performance, economic performance, and operational performance. It also highlights the need for further research on EIP practices in developing nations such as Pakistan. Using a Convenient sample technique, survey questionnaires were used to gather data for this study, from the management of 185 companies in Pakistan. PLS-SEM was used to examine data related to the intended target market. which was managerial staff members (business experts & executives) from private business firms. Our results demonstrate that EIP, with its creative climate and green technology, has a favorable effect on the performance of green product development. We also learn that consumers with low standards for the environment and little desire to purchase goods can be found in manufacturing enterprises. According to our research, which supports the organizational innovation theory, raw art is the most crucial component of an organization that encourages the creation of a green manufacturing product. One finding from the research is that the presence of a green creative atmosphere is a crucial component in explaining the beneficial effects of EIP on the efficiency of green product development. Second, the EIP encourages the growth of organizational qualities in addition to raw material development. but additionally offers the advantages of organizational performance. Researchers may be able to gain a better understanding of the intermediary mechanisms linking green creativity, raw product innovation, and EIP with the use of these studies.

Environmental Sustainability Strategy, Creativity, Innovation and Organizational Performance: The Role of Green Human Resource Management

This paper provides a theoretical explanation for the “black box” between “going green” and organizational performance and links individual-level behaviors with organizational-level outcomes. We argue that the adoption of an environmental sustainability strategy and high involvement green human resources management practices will have the intended impact of increasing employee green creativity and the unintended impact of increasing employee general creativity. As well, we suggest that employee green values moderate these relationships. Furthermore, the positive effects on employee creativity (green and general) are theorized to increase organizational innovation, which positively impacts organizational performance. This paper extends the research by providing a possible explanation for how the “black box” between “going green” and organizational performance is impacted by intended and unintended behaviors that are shaped by green human resources management practices.