The Role of Digitalization of Human Resources Management (HRM) Practices in Promoting Employees' Green Creativity: An Analytical Study

Abstract

The primary objective of this study is to assess the level of interest in research variables within the Directorate General of Middle Euphrates Electricity Distribution. Furthermore, this study examines the impact of digitalization of human resources management (HRM) practices on enhancing green creativity among employees.  This study used a descriptive-analytical approach to examine the theoretical framework of the research variables. Data collection involved obtaining a random sample of 240 employees from the public organization under study. The research hypotheses were subsequently assessed using the SMART PLS statistical tool. The study yielded several findings, with the most noteworthy being that the public institution under investigation can enhance employees' propensity to adopt environmentally friendly workplace behaviors through digitized human resource management (HRM) practices. Furthermore, electronic recruitment has emerged as a potent tool for developing and enhancing habits related to green innovation. Public institutions should prioritize employee happiness by implementing a suitable remuneration and compensation structure founded on rewarding employees and nurturing their creative abilities. This study provides comprehensive suggestions for effectively incorporating critical factors into adopting crucial variables within Iraq's environmental business, specifically focusing on the energy sector. Considering the characteristics of the industry, it is imperative to cultivate an understanding of environmentally friendly practices and actively incorporate them into this institution's organizational culture and philosophy. This would have a positive impact on its future endeavors.