Analyzing The Mediating Role of Green Creativity Climate on Green Product Performance: Evidence Form Industrial Manufacturing Sector of Pakistan

Abstract

This paper aimed to explore the effects of EIP dimensions' success factors, in particular, environmental management, climate creativity, creative sustainability, and the environmental effects of products. innovation on organizational success of Pakistani manufacturers at different levels of execution, including environmental performance, economic performance, and operational performance. It also highlights the need for further research on EIP practices in developing nations such as Pakistan. Using a Convenient sample technique, survey questionnaires were used to gather data for this study, from the management of 185 companies in Pakistan. PLS-SEM was used to examine data related to the intended target market. which was managerial staff members (business experts & executives) from private business firms. Our results demonstrate that EIP, with its creative climate and green technology, has a favorable effect on the performance of green product development. We also learn that consumers with low standards for the environment and little desire to purchase goods can be found in manufacturing enterprises. According to our research, which supports the organizational innovation theory, raw art is the most crucial component of an organization that encourages the creation of a green manufacturing product. One finding from the research is that the presence of a green creative atmosphere is a crucial component in explaining the beneficial effects of EIP on the efficiency of green product development. Second, the EIP encourages the growth of organizational qualities in addition to raw material development. but additionally offers the advantages of organizational performance. Researchers may be able to gain a better understanding of the intermediary mechanisms linking green creativity, raw product innovation, and EIP with the use of these studies.