Abstract

ABSTRACT Empirical research that offers nuanced insights into the antecedents of green creativity in the hospitality industry is scant. Therefore, this research focuses on the antecedents of employee-level green creativity, which have received limited attention. Based on Social exchange theory and Social information processing theory, this study proposes a conceptual model that includes inclusive leadership, organizational citizenship behavior towards the environment, climate for a green initiative, and green creativity. Data were obtained from 386 hotel employees to test the proposed model. The obtained data were analyzed with AMOS 21 and SPSS 24 programs. The findings show that green inclusive leadership has a positive effect on green creativity and organizational citizenship behavior towards the environment plays a mediating role in this relationship. Additionally, the findings indicate that the climate for the green initiative has a moderated mediation effect. Finally, both theoretical and practical implications for both the hospitality literature and practitioners are discussed.

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