Global IT Research Articles

МАРКЕТИНГ ТЕЛЕКОМУНІКАЦІЙНИХ ТА ІНФОРМАЦІЙНИХ ТЕХНОЛОГІЙ: СВІТОВИЙ ТА НАЦІОНАЛЬНИЙ ВИМІРИ

Introduction. The development of the information and communication technologies (ICT) market creates the conditions for further growth of other sectors of the economy. ICT companies provide companies, individuals and government with software, Internet, mobile and fixed communications, and so on. The purpose of the article is to study the current state of the ICT market in the world and in Ukraine, to identify major trends and threats for further development of the ICT market. Results. The ICT market is one of the largest dynamically developing markets in the world. Research conducted by leading consulting companies in the world shows that after 2020, the market can grow from 13 to 33 trillion and the blockchain market to 3.1 trillion $. International Data Corporation emphasizes that digital technologies and solutions can reach 60% of global GDP by the end of 2022. The world leader in the number of ICT corporations is the United States, with headquarters of the 65 world's largest companies, 20 in China, Taiwan - 17, Japan - 14, South Korea - 6, India - 5 companies. The IT services market accounts for 0,5% of the global IT services market. In Ukraine there are 125 registered self-employed individuals that are used by large companies to optimize their tax burden. Income of such American ICT companies such as Apple, Amazon, Alphabet, Microsoft significantly exceeds the size of the state budget of Ukraine, and part of the revenues from the ICT market occupies only 4,5% of GDP, which is clearly insufficient and is evidence of an economic development lag. Conclusions. The imperfection of domestic legislation, the lack of incentives for ICT organizations, the possibility to monopolize the market, the insecurity of the interests of individuals and private companies do not stimulate foreign investments in this sector of the economy. In spite of this, Ukraine has a great potential for its growth, for which it is necessary to develop a national concept and model for the development of the ICT market, to restrain the departure of specialists abroad, to ensure the implementation of the business-state partnership strategy, etc. Keywords: telecommunications market, IT market, telecommunications market and IT services, marketing research, investments, ICT companies.

Qualitative study of challenges and strategies of Indian IT organizations toward global branding

PurposeThere is a lacuna in research work in terms of understanding how Indian IT organizations can become global brands. Benchmarking has not received much attention in marketing literature due to lack of benchmarking framework, and IT organizations are yet to make progress in benchmarking. The purpose of this paper is to examine the impact of brand strength on global branding by developing a conceptual benchmarking framework for Indian IT organizations.Design/methodology/approachSemi-structured in-depth interviews are conducted with thirty middle-level managers from two Indian IT organizations, two US-based global IT organizations and one UK-based leading bank, which is a customer of these IT organizations.FindingsResults show a positive relationship between brand strength and global branding, between customer loyalty and global branding, between brand loyalty and competitive advantage and between global branding and competitive advantage. Indian IT organizations can benchmark global IT organizations to improve delivering brand promise, positioning, awareness building and authenticity toward making Indian IT organizations future ready to address the entire breadth of opportunities in the evolving world of cloud and digital.Practical implicationsThis research helps managers with a brand strength-based benchmarking framework toward global branding of Indian IT organizations.Social implicationsIT is instrumental for rapid growth of Indian’s economy. India should optimally utilize its greatest wealth, its human potential, with the latent global demand in IT through building global IT brands.Originality/valueThe originality of the study lies in conducting a qualitative study on global branding of Indian IT organizations and also proposing a conceptual benchmarking framework. The study further validates the model using qualitative analysis.

PROJECT MANAGEMENT AND ITS STRATEGIES IN GLOBAL ORGANISATION: CASE STUDY

The goal of the presented paper is to compare the different approaches of the Novartis Global IT project management in its four divisions. The basics of the project management with the focus on the global or international project management are described in the theoretical part. There are highlighted the ways of projects´ monitoring and evaluation. The history and the evolution of the project management in the context of used methods and approaches in various time periods in the particular divisions of the Novartis Global group are described in the analytical part. The comparison is used through the identification of positives and negatives of the analysed IT project management parameters. Currently we underline the importance of the communication within and outside of the projects with emphasis on the cultural differences in global project management. The results of the comparison are becoming essential for the recommendation for future project management plans in the Novartis Global group.

Indigena: Teaching case of IT Impact Sourcing

This teaching case introduces the concept of Impact Sourcing, in the context of global IT outsourcing. While IT outsourcing is a well-established management technique, with a history of at least 30 years, Impact Sourcing is a relatively new concept, conceptualized by the Rockefeller Foundation in 2011 and recently defined by the Global Impact Sourcing Coalition. To summarize this case, a First Nations band collaborated with a successful global outsourcing firm, Accenture, to establish Indigena, a Canadian-based impact-sourcing enterprise. Indigena found it difficult to attract, hire and retain qualified Aboriginal employees. The suburban office location in the high-cost Vancouver market may have been a key challenge in building a robust Aboriginal workforce. However, the challenge of winning outsourcing contracts in a competitive market may have been hindered by the Aboriginal workforce, despite the outward positive response of clients to the Impact Sourcing model. Indigena was not able to meet its social goals and at the same time it struggled to attract and retain clients. It was unable to demonstrate profitable business success, resulting in a strategic challenge from its investors.

Aviation Human Factors Related Industry News

Aviation Human Factors Related Industry News

COMPLETE IT-COMPANY BEFORE OUTLINE IN THE WORLD MARKET OF INFORMATION SERVICES

The article is devoted to the research of the features of the modern market of IT services and the definition of the specific conditions of the market specificity of the advancement of IT services. The question of the specifics of production and implementation of IT services is considered. The necessity of creating an effective foreign economic strategy of the enterprise is substantiated. Based on the analysis of scientific papers by leading economists on the theoretical foundations for the formation of international marketing strategies, it has been established that in international marketing there is no universal model of decision making regarding the company's exit to the external market and each decision is determined by the concrete situation in the market. The study found that for companies that are planning to enter external markets, it is vital to seek international marketing tools that direct the company to the preliminary study of markets of countries that may be commercially viable, the choice of the most favorable region or country, the definition of the method exit to such a market, commercial offers in terms of goods, services and prices, and sales and communications policies. The potential sources of competitive advantage of IT companies in the global IT market are the possession of the unique technology that underlies the creation of products or services, and the innovation of the products or services offered, as well as the ability to improve the quality characteristics of existing products, which is very important for consumers, continuous improvement and updating of assortment of products and services taking into account requirements of the modern market.

Variation of risk profile across software life cycle in IS outsourcing

Global software development (GSD) is an area that receives much attention from researchers today. In this context, we undertook an investigation of the variation of risk profile in offshore-outsourced software projects, across the software life cycle. The scope of the investigation was limited to risks associated with technical aspects, methods, and procedures used in software development. Based on literature survey, we developed a questionnaire to measure the risks and outcomes in software projects. Using the questionnaire, we conducted a survey of 145 software projects executed by global IT companies. We built a structural equation model showing the interdependence of underlying risk factors and their influence on project outcome. We further explored how the risk profile varied across the software life cycle stages such as development, maintenance, and modernization.

ANALISIS KEMAMPUAN KOMUNIKASI MATEMATIS SISWA SMP PADA SOAL SPLDV

Students' communication skills need to be described because they are used as communication tools in solving problems given. This study aims to find out and analyze students' mathematical communication skills and their obstacles to the topic of two-variable linear equation systems. This type of research is descriptive research. The research subjects consisted of 6 students divided in high, medium and low-ability students who were selected from 20 students, class VIII students of Riau Global IT Middle School Pekanbaru in 2018/2019. The method used is tests and interviews. The results obtained by the overall achievement were 70% of the achievement of indicators expressing mathematical ideas by speaking, writing, showing, and describing them visually, 66.7% for indicators of understanding, interpreting, and evaluating mathematical ideas presented in the form written, oral, or visual and 40% for the achievement of indicators using vocabulary, notation, and mathematical structures to represent ideas, describe relationships, and model situations. Whereas the obstacles to mathematical communication skills found are the ability of prerequisites that are not fulfilled, low reading and writing skills and low mathematical understanding of students.

IT Backsourcing

With the growing importance of IT as competitive advantage, companies aim to increase their digital transformation activities. Consequently, companies are also revisiting their existing IT sourcing arrangements. In the article at hand, the authors explore the concept of IT backsourcing by presenting the results from a quantitative online survey with global IT practitioners. The authors confirm that backsourcing is frequently applied in practice, with key reasons being dissatisfaction with service or relationship quality and higher than expected costs. Further, the authors identify IT services with an increased likelihood of being backsourced, e.g., application development or data center, and discuss the effect of a CIO change on the backsourcing decision. In addition, the authors show that there are differences in the perceptions on the antecedents and the results of backsourcing decisions between management and operational level. The authors conclude with practical implications for IT managers based on their findings.

Local Time of the Global IT: The Time Perception of Russian Software Developers at Home and Abroad

Local Time of the Global IT: The Time Perception of Russian Software Developers at Home and Abroad

IT Services market as a driver for the development of the artificial intelligence market

The market of artificial intelligence is currently one of the most dynamically developing markets for advanced technologies of the 6th technological order due to the complexity and versatility of solutions developed within this set of technologies. The key hypothesis of the study is the assumption about the dependence of the development dynamics of artificial intelligence market on environmental factors that form the dynamics of the development of the IT services market. The key research method was the classical toolkit of multiple regression analysis. As a result, an econometric model was obtained describing the structure of the influence of environmental factors on the development of the global IT services market, and the determining influence of the IT services market on the artificial intelligence market was established and substantiated.

Varying involvement in digitally enhanced employee-driven innovation

PurposeThe purpose of this paper is to advance knowledge about the mechanisms behind, and the implications of, varying involvement in digitally enhanced employee-driven innovation (EDI) by studying how a firm integrates a web-based tool in the organization of its EDI process.Design/methodology/approachBased on a qualitative in-depth interview study with managers and employees at one high-performing and one low-performing office of a global IT firm, a critical discourse analysis was performed. It explored how the EDI discourse was produced, distributed and consumed in relation to the web-based tool for collecting and selecting employee ideas.FindingsThe results demonstrate that the production of the innovation discourse by the top-level management, which emphasizes client satisfaction rather than employee engagement, restricts the employees’ utilization of the digital platform that distributes the discourse. However, at the high-performing office, employee participation is ensured because the local managers act as co-distributors of the digital tool.Research limitations/implicationsThe single case study design limits the generalizability of the results, but is nevertheless relevant for understanding the mechanisms and implications in similar contexts where web-based tools are used to enhance EDI processes.Practical implicationsThe study provides practical insights into the importance of local management’s active promotion of digital tools in order to ensure employee involvement.Originality/valueThe study contributes to the EDI literature by identifying some mechanisms behind and the implications of varying employee involvement in digitally enhanced EDI processes.

Current trends in the IT services market

Relevance. Today, in the context of global digitalization, the world IT services market is developing at quite a rapid pace and remains one of the fastest growing segments of the IT industry. Researchers of this market in their works describe direct dependence between globalization of IT services market and development of national economic systems. Thus, today it is most important to determine the key trends in the development of IT services world market. In this paper, the most important trends of the most significant segments of IT service market are determined and described, such as: IT consulting, system integration, custom software development, IT outsourcing, IT support, and IT education and training. Understanding and following the current trends contributes not only to the development of existing opportunities for companies’ growth, but also to the emergence of new ones, due to which the companies will not only retain, but also increase their competitive advantages on the global market. Goal. To identify and analyze the most important current trends in the global IT service market development, which contribute not only to the reformation of the market itself, but also to change in the relationship of its constituent elements. To systemize the latest trends in the global IT service market and evaluate them in terms of their impact on the economic development of the countries. Methodology. The methodology of system analysis, methods of structural, logical and comparative analysis are used in this paper. Results. The key trends in the development of the main segments of the modern IT service market have been determined and described. Among them, cloud computing technologies, cybersecurity and innovative business models are particularly important. Conclusions. It is obvious that the identified trends in the development of the global IT services market are critical to the effective performance of each enterprise both in terms of understanding, forming a business strategy, timely implementation of innovative business models, following the latest trends, and in terms of building up their competitive advantages in extremely difficult conditions on the global market.

L&T's Hostile Takeover of Mindtree: A Value Destructive Transplant

After twenty years of successful running of their company, Mindtree co-promoters had to exit their company as it was acquired by conglomerate L&T. A passive investor in the firm, V G Siddhartha had to sell his 20% stake, to clear heavy debts of his core business. As the promoters of Mindtree were not in a position to raise the finances to buy off his stake, he approached L&T, which bought his shares. L&T went on to acquire additional stake in Mindtree from the open market and from FIs. The three co-promoters in senior positions at Mindtree, along with another co-promoter Subroto Bagchi tried to fend off the unwelcomed acquirer, but in vain. Without a controlling stake in the firm and resources to buy off the largest individual shareholder, Mindtree co-promoters had to exit and face the harsh reality of the new owner L&T being classified as the promoter of the firm. The original promoters of Mindtree had set up and scaled into a global IT services company.

Кэширование данных в мультиконтейнерных системах

Today, virtualization is a key technology for cloud computing and modern data centers, providing scalability and security, managing the global IT infrastructure and reducing costs. Among the methods of virtualization, the most popular was containerization, that is the isolation of related groups of linux processes that share a common Linux kernel. Containerization is more profitable that classical hardware virtualization because of compactness of containers and lower overhead costs of memory, disk, CPU. However, in comparison with classical architectures without process isolation containers can cost more, and in any case, the industry is waiting for additional optimization – the speed of launch, saving memory and disk space and other resources. Different caching techniques can help in this, because Caching is the oldest mechanism of increasing software productivity without radical modification of algorithms and hardware. However, there are a lot of architectural and engineering tradeoffs. Here we will consider modern scientific and technical approaches to their solution in different aspects – acceleration of launch, optimization of shared usage, acceleration of building container images, as well as some security problems caused by aggressive caching in modern processor architectures. And in some use cases for multi-container systems performance and latency are not important, but we have to ensure the maximum load of physical servers. In these cases, the algorithms of planning and placement of containers are relevant, and we give an overview of theoretical work on this topic.

Fusing Identity Management, HL7 and Blockchain into a Global Healthcare Record Sharing Architecture

Healthcare record sharing among various medical roles is a critical and challenging research problem especially in today’s everchanging global IT solutions. The emergence of blockchain as a new enabling technology brought radical changes to numerous business applications, including healthcare. Blockchain is a trusted distributed ledger that forms a decentral-ized infrastructure. There have been several proposals regarding the sharing of critical healthcare records over blockchain infras-tructure without requiring prior knowledge/trust of the parties involved (patients, service providers, and insurance companies). Another yet important issue is to securely share medical records across various countries for travelling patients to ensure an integrated and ubiquitous healthcare service. In this paper, we present a globally integrated healthcare record sharing architec-ture based on blockchain and HL7 client. Healthcare records are stored at the hosting country and are not stored on the blockchain. This architecture avails medical records of travelling patients temporarily and after performing necessary authentication. The actual authorisation process is performed on a federated identity management system, such as, the Shibboleth. Though there are similarities with identity management systems, our system is unique as it involves the patient in the permission process and discloses to them the identities of entities accessed their health records. Our solution also improves performance and guarantees privacy and security through the use of blockchain and identity management system.

The Changing Façade of India’s IT Sector Amidst Technological Advancement And US’ Protectionism Policies

The IT sector, one of India’s fastest growing sectors, plays a crucial role contributing to the overall economic growth of the country. Despite its seemingly healthy growth, the IT sector is facing looming challenges. While the industry relentlessly moving towards digital technologies, India’s IT sector still relies heavily on traditional IT support services such as application development and maintenance, and IT infrastructure. With India’s main trading Nation in IT sector, the US, continues to adopt inward policies to tackle its own rising unemployment rates, for the Indian IT sector the proverbial winter is coming, it seems. We will be looking at the recent global IT trends, US Government policy changes and its affect on the top 4 IT company in India; Tata Consultancy Services, Cognizant, Infosys, and Wipro. Keywords: IT Sector, US polices, service sector, product innovation, technological change

Tensions in Global IT Multisourcing Arrangements: Examining the Barriers to Attaining Common Value Creation

ABSTRACTPrevious contributions on IT multisourcing were mainly focused on strategy and governance. The way in which actors exchange value as well as information and knowledge has been ignored. Given this void, this paper adopts the ecosystem metaphor and concepts from business model thinking to study common value creation and capturing. An exploratory, case-study is used to study a global IT multisourcing arrangement. The results indicate four barriers in ecosystems that may hinder value creation: managed interdependencies, resource integration, ecosystem boundary spanners, and formal inter-organizational contractual agreements. We contribute to IS literature by exploring, beyond the strategic decision to collaborate, the complexity and mutual dependencies of competing and collaborating actors within a global IT multisourcing context.

Acting on Analytics: Accuracy, Precision, Interpretation, and Performativity

We report on a two‐year project focused on the design and development of data analytics to support the cloud services division of a global IT company. While the business press proclaims the potential for enterprise analytics to transform organizations and make them ‘smarter’ and more efficient, little has been written about the actual practices involved in turning data into ‘actionable’ insights. We describe our experiences doing data analytics within a large global enterprise and reflect on the practices of acquiring and cleansing data, developing analytic tools and choosing appropriate algorithms, aligning analytics with the demands of the work and constraints on organizational actors, and embedding new analytic tools within the enterprise. The project we report on was initiated by three researchers; a mathematician, an operations researcher, and an anthropologist well‐versed in practice‐based technology design, in collaboration with a cloud services go‐to‐market strategy team and a global cloud sales organization. The analytics were designed to aid sellers in identifying client accounts that were at risk of defecting or that offered opportunities for up‐sale. Three‐years of sales revenue data were used to both train and test the predictive models. A suite of analytic tools was developed, drawing upon widely available algorithms, some of which were modified for our purposes, as well as home‐grown algorithms. Over the course of this project important lessons were learned, including that the confidence to act upon the results of data modeling rests on the ability to reason about the outcomes of the analytics and not solely on the accuracy or precision of the models, and that the ability to identify at‐risk clients or those with up‐sell opportunities by itself does not direct sellers on how to respond as information outside the models is critical to deciding on effective actions. We explore the challenges of acting on analytics in the enterprise context, with a focus on the practices of ‘real world’ data science.

Analysis of Network Neutrality in Two-sided Markets Using Game Theory

Net neutrality, which has not been a problem, has recently become a problem for ISPs (Internet Service Providers), and their complaints have been paid by domestic platform companies, but overseas global IT companies such as Google and YouTube, generate huge revenues from domestic markets. In this situation, domestic IT companies claim that it is natural to impose more expensive charges or restrict speed on users who generate huge traffic. On the other side, however, the telecommunication network has become an essential public good that is essential to our everyday life, and because it has been given a monopoly position by a private company to efficiently respond to the explosive demand for telecommunication services, It is necessary to provide equal and universal service and fulfill public duty. In this paper, we deal with the network neutrality problem, focusing on the price elasticity between the CP (Contents Provider) and the ISP, rather than the user who is one side of the two-sided market for the already saturated satellites communication market. We present a game model that determines the optimal price for each platform by Nash equilibrium and analyze how the net neutrality affects CP according to the change of exogenous variables through the proposed game model.