The purpose of this article is to analyze the archetypical models of quasi-confrontation in artistic and documentary texts through ideological matrices (lie-defense, lie-fear, like aggression, irony, hypnosis, meditation, lie-ritual) of social and biological systems, creative individuals, the concept of game and battle in human society, flora and fauna on the individual and global levels encoded in images is shown. Methods of research: phenomenological (unbiased description), comparative (comparison of quasi-confessional models of behavior in the animal-plant world and human society and text expression in different hourly coordinates), psychoanalytic (sounding archetypes), hermeneutic (penetration into the meanings of texts), semiotic, game (the disclosure of the mechanisms of the development of the phenomenon), deconstructivist (search for marginal values in texts and meanings of consciousness). Results and conclusions of the study. Since we have proved that in any society it is impossible to get rid of quasi-communication, this article – an attempt to offer methods for its recognition, how to create a general scientific methodology of recognition, the apparatus of categories, does not exist without metaphysical reductionism, philosophical dualism, the natural and historical origin of the phenomena of the psyche and consciousness, natural and artificial intelligence, the synthesis of analytical traditions of English-speaking philosophy and dialectical traditions of continental European philosophy, interrelations of natural, technical, social, cultural, humanitarian, historical disciplines. The biggest contradiction and the biggest paradox that most often turns “honest” communication into quasi-communication is that communication is individually-national in form and mass international, global in content. Keywords: quasi-communication, ideology, archetype, lie, game, battle, lie detector, text..