ОЦІНКА ЕФЕКТИВНОСТІ ДІЯЛЬНОСТІ ПІДПРИЄМСТВА ЩОДО СТВОРЕННЯ СПРИЯТЛИВОГО ІМІДЖУ НА РИНКУ ПРАЦІ

Abstract

Formulation of the problem. The article explores the issues of evaluation of the elements that form a positive or negative image of an enterprise in the labor market using modern management tools. The aim of the research is to describe the process of evaluating the effectiveness of the enterprise in terms of creating a favorable image in the labor market. The subject of the research is the process of forming the image policy of enterprises in the Ukrainian labor market. The methods of the research: the theoretical and methodological basis of the study were the provisions of the general scientific methodology, principles and patterns of construction, analysis and evaluation of the enterprise image management system. The hypothesis of the research is that the process of evaluating the performance of the enterprise in the labor market in the context of building a favorable image should be systematic, organized, aimed at comparing costs and results, as well as comparing these results with the results of activities for the baseline periods. The statement of basic materials. The evaluation of the interaction between enterprises and the labor market by three types of efficiency in the personnel policy of the enterprise: production, social and economic. The indicators of estimation of efficiency of formation of image on the labor market for each of the proposed directions are given. The originality and practical significance of the researchy: the proposed indicators of assessing the effectiveness of forming a favorable image of the enterprise in the labor market will allow to optimize the cost of personnel management and increase the competitiveness of the enterprise as a whole. Conclusions and perspectives of further research. The overall assessment of the project measures for the effective activity of enterprises in the aspect of image formation in the labor market will be to achieve the general goal in terms of its components, namely: winning a certain, fairly stable position in the labor market, meeting the requirements for employers and employees, optimization of costs for acquisition and further use of staff.