General Logic Research Articles

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The article analyzes the professional formation of the generation of philosophers who came to the Faculty of Philosophy of Moscow State University in the last years of the USSR and graduated from it already in the “new” Yeltsin’s Russia of the early 90s. In particular, the situation of general cultural lag in which several generations of Soviet and post-Soviet people found themselves in the context of world culture is thematized. By several examples, the thesis of the asynchrony of their acquaintance with the phenomena of Western culture at different levels and, as a result, falling out of the general logic of their formation is substantiated. The article also presents the history of the creation and development strategy of the philosophical journal “Logos” as a project to overcome the mentioned backlog. In conclusion, the authors attempt to explicate the ontological, epistemological and ethical-aesthetic foundations of their generational background.

THE WORLD PRACTICE OF CERTIFICATION OF UNIVERSITY GRADUATES ACCORDING TO INTERNATIONAL PROFESSIONAL STANDARDS

The purpose of this article, using the example of the partnership of Esil University and Chartered Management Institute, is to describe the prospects for promoting the National Qualification System in Kazakhstan based on international standards. Methods of comparative analysis of the international practice of professional certification of managers were used in the preparation of the article. As the main results of the study, it can be noted that modern universities, acting as key participants in the labor market, as the main suppliers of qualified personnel, as feedback from employers constantly receive complaints about the poor quality of training in the higher education system and their inconsistency with the constantly changing requirements of the labor market. This is not only Kazakhstan's realities, but also a modern and global trend. In this regard, Kazakhstani entrepreneurs have different attitudes to the idea of introducing a unified system of certification of specialists, as they do not have a proper understanding of the advantages represented by professional certification. Their general attitude to the short-term development of business and the desire to minimize the costs of its maintenance give rise to a number of problems, the roots of which go into the misunderstanding by the heads of enterprises themselves that in order to create a stable business, a clear system of uniform standards is needed not only in the field of tax, legal and sanitary regulatory requirements, but also in the field of professional standards, which set the general logic of the work and development of each organization and enterprise, solve the problem of staff turnover and lack of corporate interest. This is a global trend, and the Kazakh labor market will also inevitably come to reorganize approaches to training and hiring personnel in line with modern trends in the system logic of a single professional model.

CONSTRUCTIVE-SYNTHESIZING MODELING OF NATURAL LANGUAGE TEXTS

Means for solving the problem of establishing the natural language texts authorship were developed. Theoretical tools consist of a constructors set was developed on the basis of structural and production modeling. These constructors are presented in this work. Some results of experimental studies based on this approach have been published in previous works by the author, the main results should be published in the next ones.
 Constructors developed: converter of natural language text into tagged, tagged text into a formal stochastic grammar and the authors style similarity degree establishment of two natural language works based on the coincidence of the corresponding stochastic grammars (their substitution rules).
 The proposed approach makes it possible to highlight the semantic features of the author's phrases construction, which is a characteristic of his speech. Working with a sentence as a unit of text to analyze its construction will allow you to more accurately determine the author's style in terms of the use of words, their sequences and characteristic language constructions. Allows not to be attached to specific parts of speech, but reveals the general logic of building phrases.

"THE RHINOCEROS" BY EUGÈNE IONESCO AND "TANGO" BY SLAVOMYR MROŻEK: SPECIFIC FEATURES OF THE SPACE-TIME ORGANIZATION

The article analyzes the characteristic features of organizing artistic time and space on the example of the plays "Rhinoceros" by E. Ionesco and "Tango" by S. Mrożek, which are traditionally considered classic examples of European theatre of the absurd. The basis of the nature of the theatre of the absurd is the destruction of the stage illusion, which manifests itself in various formal and content categories, among which the key role belongs to the chronotope.
 Common to the dramas of both authors is the space-time, which can mostly be characterized as conditional, undefined and without specific historical signs. Actors who function in such a chronotope are to a certain extent abstract, devoid of individual features. In the drama "Rhinoceros" time is outlined only cursorily in the remarks, which makes it impossible to determine a specific historical dimension and transports the viewer into a certain kind of conditional timelessness, emphasizing the universality of the idea. The artistic space, subject to the general logic of the plot, thickens with each action, shrinks from the size of the square of a provincial town to a room, and the main character, finding themself in a dead end, realizes their doom and the only possible need to fight for the preservation of their own human nature.
 In the drama "Tango" the mixing of time layers can be traced in an arbitrary way, which is additionally emphasized by a specific construction of space, the main feature of which is chaos. The first and second acts represent the living room of a solid residence of a Polish middle-class family of the early twentieth century, but all the interior elements are in complete disarray, which is a reflection of the anarchic views of the characters, permissiveness and leveling of traditions. In the third act, instead, we see the previous living room, in which order and coziness reign, but this very demonstratively ordered space contrasts sharply with the attempt to make death and violence an integral part of the ideology.

“THE PAN-ROMANCE STATE” AS AN INVENTED HISTORIOGRAPHICAL TRADITION IN THE INTELLECTUAL HISTORY OF ROMANCE PHILOLOGY

Purpose. The purpose of this study is to analyze the perception of the common pan-Romance state in the intellectual history of Romance philology. The author analyzes various viewpoints on the common pan-Romance state, including the arguments of supporters and opponents of its existence.
 Novelty. The novelty of the study lies in the analysis of interpretations of the common pan-Romance state in contexts of the history of the Romance languages through the prism of intellectual history and the history of ideas.
 Materials and methods. Methodologically, the article is based on the principles of interdisciplinary historiography proposed in intellectual and cultural history, which allows us to analyze the problems of the common pan-Romance state as part of the history of ideas and an invented historiographic tradition or intellectual construct.
 Results. The article analyzes 1) the arguments of supporters of the existence of a common Romance state as a stage between Latin and Romance languages, 2) the ideas of critics and opponents of the idea of a common Romance state, who tend to look for the origins of the Romance languages directly in Latin, 3) the possibilities and potency of revising early viewpoints in contexts the history of late Latin and the early genesis of the Romance languages. The article also analyzes 1) the arguments of supporters and opponents of the existence of the common Romance state through the prism of intellectual history and the history of ideas, 2) the history of Romance philology through the prism of the archaeology of ideas, which allows us to trace how the arguments of supporters and opponents of the common Romance state have changed, 3) the general logic of the development of Romance philology through the prism of the transformation of ideas about the general Romance state.
 Conclusions. The results of the study suggest that 1) ideas about the common Romance state in the history of Romance linguistic became a common historiographic place, turning into an invented intellectual and historiographical tradition, 2) discussions and debates about the existence or absence of a general Romance state stimulated the search for new ideas, contributing to the development of Romance philology, 3) the controversy and debatability of the concept of the general Romance state in the history of Romance philology will remain a factor contributing to intellectual discussions and actualization of the role of revisionism as a universal factor in the development of modern interdisciplinary linguistics.

What is a Bayes factor?

The use of Bayes factors is becoming increasingly common in psychological sciences. Thus, it is important that researchers understand the logic behind the Bayes factor in order to correctly interpret it, and the strengths of weaknesses of the Bayesian approach. As education for psychological scientists focuses on frequentist statistics, resources are needed for researchers and students who want to learn more about this alternative approach. The aim of the current article is to provide such an overview to a psychological researcher. We cover the general logic behind Bayesian statistics, explain how the Bayes factor is calculated, how to set the priors in popular software packages to reflect the prior beliefs of the researcher, and finally provide a set of recommendations and caveats for interpreting Bayes factors. (PsycInfo Database Record (c) 2021 APA, all rights reserved).

Comparing representations and computations in single neurons versus neural networks

Single-neuron-level explanations have been the gold standard in neuroscience for decades. Recently, however, neural-network-level explanations have become increasingly popular. This increase in popularity is driven by the fact that the analysis of neural networks can solve problems that cannot be addressed by analyzing neurons independently. In this opinion article, I argue that while both frameworks employ the same general logic to link physical and mental phenomena, in many cases the neural network framework provides better explanatory objects to understand representations and computations related to mental phenomena. I discuss what constitutes a mechanistic explanation in neural systems, provide examples, and conclude by highlighting a number of the challenges and considerations associated with the use of analyses of neural networks to study brain function.

Innovations in the Field of Excursion Services in the Hotel Industry

Relevance. Sightseeing services are included in the list of additional hotel services and today are provided in almost all hotels, regardless of their category and reputation. Today, the Russian economy is under the influence of Western restrictive measures and cardinal changes that are taking place in international relations and world politics. In the context of the transformation of the Russian economy, the demand for domestic recreational and educational tourism is increasing, which is an impetus for the development and strengthening of domestic tourism. The article is devoted to the study of the application of modern technologies in the field of excursion service of hotels, using the example of virtual reality technologies.The purpose is to justify the introduction of modern technologies in the field of excursion services of the hotel industry. Objectives: to characterize the innovation, to determine the purpose of creating an innovation and its target audience, to consider the resources needed to create this innovation, and the expected result from it.Methodology. His research is organized on the search, scientific review and analysis of the material published in open sources (Internet resources) and printed scientific publications. The article also uses data from scientific publications published in printed sources. Based on the general logic of the article, the material was systematized and processed.Results. As a result, the rationale for the use of modern VR technologies in the field of excursion services of the hotel industry is given, the resources necessary for its creation are considered, the target audience and economic efficiency are determined. In addition, an important result is to increase the reputation of the hotel and its popularity in the market, which will lead to an increase in the flow of tourists and the profitability of the hotel enterprise.Conclusions. The proposed modern VR technologies are aimed at improving the field of excursion services of hotels, improving the quality of excursion services and meeting the cognitive needs of guests, increasing the volume of excursion services and the net profit of the hotel enterprise.

Joint project-based training of IT students based on the use of version control tools and task separation in the project

Problem statement. The relevance of the work lies in the proposed combination of methods and tools for application development during the educational process, which repeats frequent situations in industrial software development. The goal is to create conditions that allow to gain collective development skills close to real participation in software production. Methodology. During the training, students will write separate parts of the overall project, embedding their solution into the general logic of the system based on the implementation of the class interface set by the teacher. At the same time, frequently used design patterns are described and applied, such as model-view-controller, strategy, etc. The augmented project is synchronized between the participants using a version control system. As a result, students have a full-fledged application, parts of which are written by individual participants. Results. The implementation of the approach is considered on the example of the game “Chess”, in which each of the students can write the code of a separate figure; the possibilities of applying the approach within one or more classes and the potential risks of its use are indicated. Conclusion. The proposed approach allows students to gain work experience close to industrial programming and master such competencies as joint development, work in version control systems and building modular systems.

Structural Modeling of an Innovative Personality

The article presents a step-by-step description of the structural modeling of the structure of an innovative personality. The general logic of conjugation of each component with each other by means of psychosemantic methods is described. Previously, the author published works in which separate structural components of the innovative personality were developed: the innovative activity of the individual, the innovative potential of the individual and the lifestyle of the innovative personality. Empirical data were collected using the author's methods “Specialized semantic differential for assessing the innovative activity of personality” and “Specialized semantic differential for assessing the innovative potential of personality” (T.A. Terekhova, A.O. Shishkina) (2013–2014), and semantic differential “Lifestyle of personality” V.P. Serkin (2004). The study was based on 214 respondents (R = 24–37 years, M = 28 years), 88 men and 126 women. The sample for the study included representatives of various professions (all residents of Irkutsk): design, event management, web design and programming, marketing and advertising, business coaches, teachers of higher educational institutions. As a result of empirical testing of research hypotheses about the structure of the innovative personality, its three-component structure was established. The exploratory factor analysis confirmed the proposed structure of the innovative personality, which includes the innovative potential, innovative activity and lifestyle of the innovative personality. In the course of the study, above-average and high connections between the components of the structure were established.

Feminism in Chinese Cultural Entertainment Industry: A Case Study of Script Homicide Industry

In the past 40 years of reform and opening up, China's economy has been developing daily, especially the tertiary industry represented by the entertainment industry, which has seen tremendous growth. At the same time, with more and more women engaged in various social jobs, their social status has also improved, but the localization of feminism has been difficult. This paper will use the method of multiple case analyses to explore the possibility of using the entertainment industry to promote feminism. The Script Homicide industry will represent first; this paper selected three representative case reductions of the script, analyses its propaganda and the method and effect of feminism, secondly from three cases to analyze the Script Homicide propaganda methods, and finally from the standard promotion methods of Script Homicide industry summed up the general logic is suitable for the entertainment industry. Through this study, we can better understand the theoretical basis of the publicity role played by the entertainment industry and how to help feminism to publicize to achieve the goal of localization.

“Kazan Medical Journal” — the successor of the “Diaries of the Physicians’ Society” at the Imperial Kazan University

The article defines the structural specifics of the scientific periodicals of the Kazan Physicians Society, characterizes the logic of its evolution, shows its place in the development of the general logic of qualitative changes in the methods of constructing and manifesting medical knowledge broadcast on its pages. The stages of the evolutionary transformation of the Diaries of the Physicians Society, which were the printed organ of the Physicians Society at the Imperial Kazan University, into a special edition the Kazan Medical Journal are analyzed in detail, the date of its official approval as a printed organ is specified. Based on the materials of the State Archives of the Republic of Tatarstan, many of which were not previously introduced into scientific circulation, the succession of the development of scientific periodicals was demonstrated, which makes it possible to reasonably indicate 1872 as the year when the Kazan Medical Journal started to be published. The article gives a brief description of the published volumes of this stage of the transformation of the Diaries of the Physicians Society, indicates the specifics of their formal, as well as content and, in particular, intertextual structure. The role and place of various types of published materials, such as original scientific articles, abstracts of current scientific literature of that time, annual literature reviews in various medical specialties, meeting reports of representatives of scientific societies, reports of medical congresses and the so-called doctoral disputes at Kazan University at that time, reports of practical health care institutions of Kazan, special correspondence, reviews of scientific works, scientific bibliography, were determined. An analysis of these elements evolution in the content of scientific periodicals made it possible to substantiate the logical model of the structural transformation of this printed organ as a special type of historical source, to determine the forms of its cultural and communicative functioning, to indicate its role in the development of the professional culture of the medical corporation of Kazan University and the city of Kazan.

СЕТЬ ОТНОШЕНИЙ КАК НОВАЯ СВЯЗАННОСТЬ МИРА И ЕЁ НОВОЕ ПОЛИТИЧЕСКОЕ ПРОЧТЕНИЕ

The goal is to identify the prerequisites for the emergence of a synthetic non-classical operator - a network of interactions that contributes to the launch of the process of forming a new connectedness of subjectivities, and its political interpretation. We will talk about the search for a new universal approach to the description, analysis and synthesis of complex fractal social structures, which are based on the subjective uncertainty of its constituent elements. The network view gravitates towards phenomenology and involves rethinking the phenomenon of the subject by replacing the common (force, Newtonian, subject-object) idea of the world with a new one (network, quantum, subject-subject). The key element articulating the logic of the pairing of subjects is their “images”, determined by the dominant discourse and thus acquiring a political essence, and their genetic basis - the dominant discourse. As a result, network political relations will be focused not on building structures, systems and institutions, but on the production of multiple discursive practices. As a consequence, the main goal of these relations will not be the formation of stable social structures or institutions, but the exchange of meanings that will allow achieving temporary agreement between the nodes of the network of relations. The emerging complex mental structure of political relations between subjects forces us to reconsider their general logic - from the descending, simple “subject - object - properties - relations” we should move to another, complex, ascending “relations - discourse - properties - subject”. The change in the logic of interaction between subjects forces us to take a fresh look at all classical political science definitions. In particular, on multipolarity and sovereignty, making it possible to avoid falling into a subjective or objective dead end, which is fraught with subsequent self-isolation and loss of activity, which is typical for the present time.

Подвижная синкретика тропа. Рецензия на монографию: Хазагеров Г.Г. Четыре взгляда на троп (М.: Флинта, 2022. 280 с.)

The review focuses on the monograph "Four Perspectives on the Trope" by Rostov scholar G.G. Khazagerov (2022). However, it aims not to retell the content of the book but rather describes the impressions, reader's reflections echoing the author's ideas of the trope as a complex, changeable, flexible phenomenon, or resulting from the general logic of the author's reasoning. The four perspectives on the tropes shared and analyzed in detail by G.G. Khazagerov, are antique, or classical; "school", or academic; cognitive, or linguopsychological (late 20th - early 21st century); social and ecological (essentially new and prolific, although not fully developed). The book, which will be useful to all those professionally interested in rhetoric, stylistics, pragmatics of speech and the like, is valuable due to the encyclopedic approach to the description of the subject and profound and functional character of the ideas it contains.

REGIONAL RECONSTRUCTION AND DEVELOPMENT PLANNING IN THE SYSTEM OF NATIONAL ECONOMY OF UKRAINE

Goal is the ismprovement of scientific-practical and methodical recommendations for the development of regional strategies for the recovery and development of the regions of Ukraine, taking into account the opportunities, conditions and obstacles existing at a certain stage in the direction of achieving the goal. The next scientific methods of research were applied. In the process of achieving the goal, the following methods were used: analysis and synthesis to substantiate the general logic of research and solving the formulated tasks; historical study of the evolutionary development of self-government in Ukraine and its impact on the level of territorial organization; SWOT - a model for the analysis of internal and external factors, which allows you to identify the strengths and weaknesses of the region, external opportunities and threats and formulate alternative options for strategic actions. The maim results are the next. The stages of improving the regulation of planning processes of regional development strategies in Ukraine are analyzed. The approach to the formation of factors of internal defects and external threats at the stage of recovery, as key challenges that arose as a result of military operations, has been clarified. Methodological recommendations for the development of a strategy based on SWOT - a model with a certain frequency, which is determined by the dynamics of the state of the region itself and the external environment, taking into account current characteristics and opportunities for further development, have been improved. Scientific novelty are the next. The theoretical and methodological approach to the identification and formation of external and internal factors, relevant for a certain stage of development, and the formulation of relevant strategic goals, based on real opportunities and prospects, in order to optimize the use of all resources and achieve the maximum effect, has been improved. Practical significance is grounded on the developed scientific-methodical and practical recommendations will contribute to increasing the validity of the region's strategy in various situations by identifying internal processes that hinder movement towards the achievement of development goals and threats outside the region, ascertaining one's own capabilities and resources that provide a competitive advantage, and favorable characteristics of the external environment

To Include or to Exclude? The Problem of the Observer in Cultural and Analytical Anthropology

The article is dedicated to the study of the role of non-participant observation in the analytical anthropology of Valery Podoroga. Non-participant observation is considered in comparison with the classic method of field anthropology — participant observation. Theoretical objectives and goals of participant observation are formulated, and the general logic of its evolution is identified. The analysis of Malinovsky’s field diaries allows determining significant influence of Western literary tradition on the position of a “participant observer” as well as the fundamental “exclusion” of the anthropologist from the sociocultural context at an early stage of the method development due to the implicit presence of a colonial attitude in the researcher’s outlook. It is emphasized that as the method of participant observation develops, the communicative element increases, which leads to a complete “inclusion” of the researcher in the target sociocultural environment. After that, the role of the method of “participant observation” in Valery Podoroga’s philosophical project is identified, his own opposition between the participant and non-participant types of observation is analyzed, and considerable influence of the phenomenological tradition on the latter is highlighted. The examples provided by Valery Podoroga in his methodological work “Anthropogrammes” (2017) are analyzed. In conclusion, declarative differences as well as similarities of both methods are studied, including the important literary element of both approaches which does not allow considering them as strictly scientific and nomothetic ones but allowing to classify them as ideographic methods. In both cases, the presence of a considerable sociocultural distance between the researcher and the subject of research is identified as a significant characteristic of anthropological experience. Possibilities of a synthesis of both approaches are outlined through separation of the phases of an anthropological study: field study and archive work. The heuristic potential of non-participant observation is identified when determining structural features of the studied commonalities using phenomenological analysis.

Феномен Бахтина и загадка культуры: от диалога к интертекстуальности

In this article, M. Bakhtin's dialogue is considered as a principle underlying culture. At the same time, in accordance with the method of analytical stratification of modes and existentials of human existence, the dialogue is presented as a three-level structure, including existential, symbolic and normative planes. The paper shows the consistent shift of Bakhtin's attention from the existential (interpersonal) layer of dialogue, which is emphasized in the thinker's earliest works, through its symbolic dimension (as communication mediated by language), to the normative regime unfolding in the logic of the exchange of objectified results of speech activity. The article considers the positions of three followers of Bakhtin, in which the specified regularity is most clearly expressed. The merit of V. Bibler is the understanding of dialogism as the general logic of culture. Yu. Lotman introduced the idea of intertextual exchange into the understanding of the logic of culture. J. Kristeva most radically departs from the idea of an individual subject, eliminating the existential and symbolic dimension of dialogue. At the same time, dialogue as a complex intersubjective relationship does not allow to fully resolve the mystery of culture, to reveal its own law, since it is itself founded by a deeper foundation. The authors, in accordance with the stable anthropological tradition, propose to consider the principle of gift or gift exchange as such a basis. Cultural anthropology fixes the above principle as the beginning of the cultural life of any human communities.

Устойчивая энергетика: новый взгляд на факторы становления

Since the beginning of the 21st century, the world energy industry has embarked on a path of transformation, the purpose of which is the formation of a new type of energy that meets the principles of sustainable development. This process was first of all launched by the policy of the governments of the countries aimed at reducing the technogenic impact of energy on the environment. Many studies have been carried out on the feasibility of stimulating the transformation process. The challenges posed by the spread of renewable energy sources have been identified, and the main drivers that have launched and are currently stimulating the transformation process have been analyzed. Despite a large number of studies, the fact that one of the drivers of the ongoing changes in the energy industry is the correspondence of the characteristics of sustainable energy systems to a new stage in the development of capitalist societies has been overlooked. The paper examines the energy industry’s development trajectories in the context of the evolution of production organization models. It is shown that the trajectory of energy industry development is determined not only by its internal contradictions, the structure of the available resource base, scientific and technological progress and competition, but also by the general logic of socio-economic development, as well as current political narratives. The correspondence of the structures of a sustainable economy and the energy industry to the internal logic of the new organizational model inherent in the modern capitalist society turns out to be one of the drivers of the energy transition. It is concluded that due to the change in such informal institutions as the idea of a preferred future development of mankind, the norms of interaction between man and nature, as well as changes in the characteristics of energy markets, sustainable energy will continue to develop, despite its relatively low economic efficiency.

ПОНЯТИЕ ЮРИДИЧЕСКОГО ДОКУМЕНТА В ПРОФЕССИОНАЛЬНОЙ СФЕРЕ

The article aims at analyzing LEGAL DOCUMENT within the framework of conceptualization to create specific forms of mental representations such as scientific concepts. This specific case is used to model the formation of special knowledge and diagnose the problems that the expert community may encounter when using the classical attribute approach with binary oppositions in the content of the defined concept. We tried to show how both in written and spoken discourse lawyers fail to find common and essential features, which would unite all the elements included in the concept of LEGAL DOCUMENT and simultaneously differentiate it from documents of non-legal nature. Despite the fact that the phrase “legal document” is repeatedly mentioned in textbooks on the theory of state and law, often a self-evident expression, legal researchers admit that the concept of LEGAL DOCUMENT is difficult to define and there is a lot of controversy about it within the professional community. The study considered a) fragments of theoretical works (articles and monographs) and textbooks with explicit definitions of “legal document” and discussions of definitions by other authors, as well as other contexts of using “legal document” in scientific legal discourse and legal documents themselves; and b) oral statements of practicing lawyers on their understanding of what a “legal document” is - fragments of 5 semi-structured interviews. Cognitive-discursive and socio- and anthropolinguistic approaches were used for material analysis. Structural, lexical-semantic and conceptual analysis of the proposed definitions and quasi-definitions, as well as conversational analysis of the interviews were carried out. Individual statements were further considered in the broader context of reasoning about the problem, taking into account the general logic of argumentation development, the coherence/inconsistency of judgments both by different speakers and in the reasoning of one speaker, contradictions of examples of the formulated position, focusing/defocusing. Conversational analysis also took into account hesitation markers, prosody and extralinguistic multimodal data to reason about mental processes of the interviewees. The study shows that we seem to be dealing with an attempt to delineate with the traditional logical definition the boundaries of a scientific concept, which is based on the pre-existing and well-formed fragment of everyday knowledge, having slightly different structure and resisting such definition methods. As a concept of everyday consciousness, it would seem productive to describe the LEGAL DOCUMENT from the position of family resemblance as a fuzzy set of partially overlapping elements (without uniform feature(s), or some of them being a continuum of graded parameters). Such mental representation could be conveniently described through the idea of prototypes with good and bad examples of the category. However, the lawyers in legal discourse intermittently try to use the concept as one of everyday consciousness and a scientific formation and are not fully aware of the degree of difference. As a result, we see how logical contradictions in the professional discourse are intensified.

Теоретичні засади результативності діяльності промислових підприємств з урахуванням потенціалу: сутність, значення, показники, підходи до управління

The purpose of the article is to update the theoretical and methodological issues regarding the performance of industrial enterprises, taking into consideration their potentials, and to highlight some aspects of improving this performance with the proposed approach to its total assessment, as well as the potentials of enterprises with the help of certain indicators for their effective management with the formulation of appropriate definitions. The disclosure of the essence of the performance of enterprises on the basis of the updated paradigm through the prism of potentials, as well as the identification of suitable approaches to the evaluation of this performance on the basis of its components (which constitutes the scientific novelty of the presented publication), is subordinated to the general logic and structure of the material presented in it. The relevance of questions regarding the performance of various processes (economic, social, environmental, etc.) that take place in enterprises and the potential of which allows to re-explain, evaluate, measure, predict individual parameters of the dynamics of functioning and development of enterprises as complex, purposeful systems, is pointed out. Also pointed out is the appropriateness of approaches to calculating the indicators of the components of performance of activity/process with the use of the potential of enterprises in the context of the paradigm of «knowledge – measurement – evaluation – management» of performance. To assess the management situation regarding the performance of the activity/process, taking into consideration the potential and to determine the effectiveness of management, a model for assessing the components of performance is proposed, taking into account the potential, which is based on the values of changes in the relevant indicators. The algorithm that can be a guiding means for management specialists (experts) during performance management, considering the identified potentials and indicating the role of SEE-management, is outlined