Innovations in the Field of Excursion Services in the Hotel Industry

Abstract

Relevance. Sightseeing services are included in the list of additional hotel services and today are provided in almost all hotels, regardless of their category and reputation. Today, the Russian economy is under the influence of Western restrictive measures and cardinal changes that are taking place in international relations and world politics. In the context of the transformation of the Russian economy, the demand for domestic recreational and educational tourism is increasing, which is an impetus for the development and strengthening of domestic tourism. The article is devoted to the study of the application of modern technologies in the field of excursion service of hotels, using the example of virtual reality technologies.The purpose is to justify the introduction of modern technologies in the field of excursion services of the hotel industry. Objectives: to characterize the innovation, to determine the purpose of creating an innovation and its target audience, to consider the resources needed to create this innovation, and the expected result from it.Methodology. His research is organized on the search, scientific review and analysis of the material published in open sources (Internet resources) and printed scientific publications. The article also uses data from scientific publications published in printed sources. Based on the general logic of the article, the material was systematized and processed.Results. As a result, the rationale for the use of modern VR technologies in the field of excursion services of the hotel industry is given, the resources necessary for its creation are considered, the target audience and economic efficiency are determined. In addition, an important result is to increase the reputation of the hotel and its popularity in the market, which will lead to an increase in the flow of tourists and the profitability of the hotel enterprise.Conclusions. The proposed modern VR technologies are aimed at improving the field of excursion services of hotels, improving the quality of excursion services and meeting the cognitive needs of guests, increasing the volume of excursion services and the net profit of the hotel enterprise.