ECONOMIC EFFICIENCY OF COMPANIES OF HOTEL AND RESTAURANT BUSINESS IN UKRAINE

Abstract

The article examines the dynamics of changes in the number and composition of business entities engaged in temporary accommodation and catering. Also, enterprises engaged in temporary accommodation and catering are grouped by size and their sales volumes (goods, services) are analyzed. The article reviews modern approaches to interpreting the concept of "hotel and restaurant business" as a type of economic activity and economic sector; the concept of the hotel and restaurant business as a sectoral economic system. Defined dominant features of the hotel and restaurant business and features of state regulation of its development. In accordance with the superior tools and means of government, the main mechanisms of state regulation of the industry in question are defined. The article examined the features of the hotel and restaurant industry in Ukraine as a type of economic research. The article explored the concepts of "organizational structure of the hotel", "hotel management", "economic efficiency" and "criterion of economic efficiency." The main approaches to assessing the economic efficiency of the hotel and restaurant business have been characterized. The proposed directions for improving the assessment of quality of service in hotels in Ukraine. The main ways of improving the strategy and tactics of price management in hospitality and restaurant business enterprises are proposed. The article explored the formation of a modern domestic tourism market, increased specialization and cooperation in tourism enterprises, providing conditions for the development of various types of domestic and inbound tourism, Ukraine’s integration in the system of the world tourist market, the development of international cooperation in the field of tourism, as well as solving a whole range of tasks in the field of personnel in the hotel and restaurant industry. The problems of the hotel market are considered. Considered the place of hotel and restaurant services in the tourism industry and the hotel industry, as an important component of the tourism industry