Fluency in a foreign language, professional knowledge, skills, and abilities is becoming the essential qualities of modern journalists. This paper discusses the notion of English professional communicative competence of future journalists. The purpose of the research is to analyze the components of professional, and foreign communicative competence of future journalists. Also, it aims to determine the role of mass media developing professional English communicative competence. The process of research data is based on the developed technology of using mass media products in English classes. It proved the effectiveness of printed, audio-visual, audio, and electronic materials. According to this technology, levels of professional English communicative competence consisted of high, sufficient, average, and low. Experimental work confirms the significance and effectiveness of applied technology in achieving a high level of the research question. Obtained data proved that using mass media materials as learning tools made journalism education flexible, dynamic, exciting, and productive. It was more effective and provided better results in comparison with the traditional ones. The problem of using mass media in professional English communicative competence of journalists, subject matter specificity, and criteria for choosing media texts, forms, and training methods need further studies.