SCIENTIFIC APPROACHES TO THE PROCESS OF FORMATION OF PROFESSIONAL COMPETENCE OF FUTURE JOURNALISTS

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The article substantiates the basics of professional competence of future journalists in the process of studying at universities. The importance of the professional competence and the life of modern human is determined. The controversial points in perception of professional competence in academic discourse are highlighted. The main approaches to the process of professional competence formation among students are highlighted: systemic, synergetic, competence. The professional competence of the future journalist is an integral quality, a complex and multifaceted concept, which determines the application of a systematic approach to the study of its development. The systems approach makes it possible to study an object as an integral set of elements in a set of relations and connections between them, to consider an object as a system. The synergetic approach provides for the construction of a holistic system of professional training of future journalists, the creation of a creative educational environment, a system of spiritual interaction of teachers and students as subjects of pedagogical cooperation. With a synergetic approach to the training of specialists, future journalists are involved in the creative search, in the disclosure of the author's personality.The essence of the competence approach is explained by the set of knowledge and skills necessary for effective professional activity: the ability to analyze, predict the consequences of professional activity, use information. From the standpoint of the competence approach, competence as a complex personal category means the practical readiness and ability of a person to act in a particular field; it includes knowledge, ideas, skills, motives, values, implemented in life and professional contexts, provides experience. The discussion on the formation of professional competence of future journalists in the process of professional training is demonstrated. The prospects for further research are outlined. The future of the state and society largely depends on the professional competence and creative approach of journalists to fulfill their purpose, functions and social roles.