Abstract Significant environmental pollution is caused by fish scale waste, but its utilization is still limited, so it has the potential to cause food waste which is detrimental to the environment. Eco-leadership is essential in changing people’s behavior by teaching them to see waste scales as a source of value-added materials, creating a sustainable economy, and improving the quality of the surrounding environment. This study explores the relationship between visionary eco-leadership from employee perceptions and its influence on developing a blue and circular economy in the fish waste processing agro-industry. This study used a purposive location determination method with a population of employees of an agro-industrial fish waste processing company in Boyolali Regency and a sample of 60. Data analysis used structural equations and the Partial Least Square (PLS) method. This study concludes that visionary leaders who care about the environment in the fish waste processing agro-industry positively and significantly influence the development of a blue and circular economy.