Face Pareidolia Research Articles

Face and face pareidolia in patients with temporal lobe epilepsy indicates different neural processing: an event-related potential study

BackgroundVisual perception of face images or face pareidolia can be evaluated with event-related potentials (ERP) for healthy subjects and patients with neurological conditions. In this study, we aimed to analyse event-related potential components such as P100, N100, N170, and vertex-positive potential (VPP) in response to face pareidolia perception in temporal lobe epilepsy (TLE) patients.MethodsERPs were recorded during the pareidolia test. Waveforms were analzyed and current source density (CSD) maps were generated.ResultsCSD profiles were shown to be interpretable when face and face pareidolia conditions. N100, P100, and N170 components showed larger amplitudes and longer latency in epilepsy patients in response to face pareidolia stimuli compared to real face images. However, the N170 component latency did not differ significantly between epilepsy patients and healthy participants, while the larger amplitude and longer latency of N100 and P100 responses were evoked in healthy patients.ConclusionsOur results indicate a difference in the neural mechanisms of processing real face information and pareidolia face-like information in TLE patients.

The face pareidolia illusion drives a happy face advantage that is dependent on perceived gender.

The happy face advantage, the faster recognition of happy than of negative, angry or fearful, emotional expressions, has been reliably found and is modulated by social category cues, such as perceived gender, that is, is larger on female than on male faces. In this study, we tested whether this pattern of results is unique to human faces by investigating whether ambient examples of face pareidolia can also evoke a happy face advantage that is dependent on perceived gender. "Face pareidolia" describes the illusion of facial structure on inanimate objects, such as a tree trunk or a piece of burnt toast. While it has been shown that these illusory faces have expressions that can be recognized by participants, it is unknown whether they drive the same behavioral biases as real facial expressions. Thus, we measured the speed and accuracy with which the expressions of illusory faces that are perceived as female or male are recognized as happy or angry. We found a robust happy face advantage for illusory faces that were rated as more feminine in appearance. Concomitantly, we also found a robust angry face advantage for illusory faces that were rated as more masculine in appearance. Taken together, these findings demonstrate that illusory faces confer the same behavioral advantages as human faces. They also suggest that both perceived emotion and perceived gender are powerful socioevaluative dimensions that are extracted from visual stimuli that merely resemble human faces. (PsycInfo Database Record (c) 2024 APA, all rights reserved).

The tuning of face pareidolia to orientation statistics

The tuning of face pareidolia to orientation statistics

Neuropsychological and neuroanatomical underpinnings of the face pareidolia errors on the noise pareidolia test in patients with mild cognitive impairment and dementia due to Lewy bodies

ABSTRACT Objective Prior research on the Noise Pareidolia Test (NPT) has demonstrated its clinical utility in detecting patients with mild cognitive impairment and dementia due to Lewy Body Disease (LBD). However, few studies to date have investigated the neuropsychological factors underlying pareidolia errors on the NPT across the clinical spectrum of LBD. Furthermore, to our knowledge, no research has examined the relationship between cortical thickness using MRI data and NPT subscores. As such, this study sought to explore the neuropsychological and neuroanatomical factors influencing performance on the NPT utilizing the National Alzheimer’s Coordinating Center Lewy Body Dementia Module. Methods Our sample included participants with normal cognition (NC; n = 56), LBD with mild cognitive impairment (LBD-MCI; n = 97), and LBD with dementia (LBD-Dementia; n = 94). Archival data from NACC were retrospectively analyzed for group differences in neuropsychological test scores and cognitive and psychiatric predictors of NPT scores. Clinicoradiological correlates between NPT subscores and a small subsample of the above LBD participants were also examined. Results Analyses revealed significant differences in NPT scores among groups. Regression analysis demonstrated that dementia severity, attention, and visuospatial processing contributed approximately 24% of NPT performance in LBD groups. Clinicoradiological analysis suggests a potential contribution of the right fusiform gyrus, but not the inferior occipital gyrus, to NPT pareidolia error scores. Conclusions Our findings highlight the interplay of attention and visuoperceptual functions in complex pareidolia in LBD. Further investigation is needed to refine the utility of NPT scores in clinical settings, including identifying patients at risk for visual illusions and hallucinations.

Autism impairs face perception? Opposite associations between different subclusters of autistic traits and illusory face detection

ABSTRACT Despite common beliefs about facial processing deficits in autism, many studies have failed to confirm qualitative impairments. Individual differences within the autistic population are likely key confounding factors. The dichotomy of the Autism Spectrum Quotient (AQ) has been recognized in psychometric literature among subclinical and clinical population, enabling large-sample research on how heterogeneous autistic traits affect face perception. Here we innovatively used face pareidolia, the illusion of seeing faces in non-face objects, to investigate how different autistic traits affect face perception. Our results showed that higher AQ-social scores (social and communication aspects) were linked to a lower likelihood of seeing illusory faces, while higher AQ-attention-to-detail scores (rigidity and pattern aspects) increased susceptibility to face pareidolia. A mediation model revealed that imagination mediates the relationship between autistic traits and face perception, suggesting diverse mechanisms in autism's impact on face-related processes.

A behavioral advantage for the face pareidolia illusion in peripheral vision

Investigation of visual illusions helps us understand how we process visual information. For example, face pareidolia, the misperception of illusory faces in objects, could be used to understand how we process real faces. However, it remains unclear whether this illusion emerges from errors in face detection or from slower, cognitive processes. Here, our logic is straightforward; if examples of face pareidolia activate the mechanisms that rapidly detect faces in visual environments, then participants will look at objects more quickly when the objects also contain illusory faces. To test this hypothesis, we sampled continuous eye movements during a fast saccadic choice task—participants were required to select either faces or food items. During this task, pairs of stimuli were positioned close to the initial fixation point or further away, in the periphery. As expected, the participants were faster to look at face targets than food targets. Importantly, we also discovered an advantage for food items with illusory faces but, this advantage was limited to the peripheral condition. These findings are among the first to demonstrate that the face pareidolia illusion persists in the periphery and, thus, it is likely to be a consequence of erroneous face detection.

Dynamic brain communication underwriting face pareidolia

Face pareidolia is a tendency to seeing faces in nonface images that reflects high tuning to a face scheme. Yet, studies of the brain networks underwriting face pareidolia are scarce. Here, we examined the time course and dynamic topography of gamma oscillatory neuromagnetic activity while administering a task with nonface images resembling a face. Images were presented either with canonical orientation or with display inversion that heavily impedes face pareidolia. At early processing stages, the peaks in gamma activity (40 to 45 Hz) to images either triggering or not face pareidolia originate mainly from the right medioventral and lateral occipital cortices, rostral and caudal cuneus gyri, and medial superior occipital gyrus. Yet, the difference occurred at later processing stages in the high-frequency range of 80 to 85 Hz over a set of the areas constituting the social brain. The findings speak rather for a relatively late neural network playing a key role in face pareidolia. Strikingly, a cutting-edge analysis of brain connectivity unfolding over time reveals mutual feedforward and feedback intra- and interhemispheric communication not only within the social brain but also within the extended large-scale network of down- and upstream regions. In particular, the superior temporal sulcus and insula strongly engage in communication with other brain regions either as signal transmitters or recipients throughout the whole processing of face-pareidolia images.

Systematic Face Pareidolia Generation Method Using Cycle‐Consistent Adversarial Networks

Pareidolia is a psychological tendency of perceiving a face in non‐face stimulus. As a majority of people globally experience this tendency, it has been extensively studied and measured in terms of tendencies, such as frequencies. However, no study has investigated the systematic manipulation of stimulus owing to the lack of a systematic image‐generation method. Therefore, herein, we generated face pareidolia stimuli using a face data set with annotated data. We employed cycle‐consistent adversarial networks (CycleGAN), an image‐to‐image‐style translation framework, to generate stimuli for translating natural‐image styles from face images. We manipulated the weight of the cycle‐consistency loss in the CycleGAN via an experiment to evaluate the image generated using the CycleGAN. Thus, we found that the weight value of the evaluation experiment correlated with the pareidolia‐inducing power when the preprocessing of the face data set was applied to the blur process. As a result, we achieved to systematically generate pareidolia stimuli. © 2024 The Authors. IEEJ Transactions on Electrical and Electronic Engineering published by Institute of Electrical Engineer of Japan and Wiley Periodicals LLC.

Research on Product Design of Face Pareidolia

Pareidolia means that the brain sees a meaningful shape in a meaningless thing when it receives a blurred picture from the outside world. Face Pareidolia has become an effective design method in the field of design to enhance product interest, attract attention, and convey emotional characteristics. This study’s purpose is to explore whether there are differences in product design with pareidolia in different categories, and how the appearance of emotional faces affects product perception. Shopee, MOMO, and PChome 24h are the top three shopping websites in Taiwan. Used as the search platform for the number of product samples. Products with facial pareidolia (Face Pareidolia) are classified into three main categories: household appliances, 3C audio-visual, and home decoration accessories. From each category, select 8 photos of products with fantasy facial features. Scored by the Product Semantic Difference Scale. After collecting 93 valid questionnaires. Among the three product types with application illusions, the 3C audio-visual category presents a more technological sense of product tonality. And there are obvious differences with the other two types of products. Emotional appearance design can have an impact on the semantics of the product, and strengthen the perception of 「seriousness, toughness, coldness, and sense of technology」, while its 「interestingness and delicacy」 are less affected by emotional appearance.

Preliminary evidence of an increased susceptibility to face pareidolia in postpartum women.

As primates, we are hypersensitive to faces and face-like patterns in the visual environment, hence we often perceive illusory faces in otherwise inanimate objects, such as burnt pieces of toast and the surface of the moon. Although this phenomenon, known as face pareidolia, is a common experience, it is unknown whether our susceptibility to face pareidolia is static across our lifespan or what factors would cause it to change. Given the evidence that behaviour towards face stimuli is modulated by the neuropeptide oxytocin (OT), we reasoned that participants in stages of life associated with high levels of endogenous OT might be more susceptible to face pareidolia than participants in other stages of life. We tested this hypothesis by assessing pareidolia susceptibility in two groups of women; pregnant women (low endogenous OT) and postpartum women (high endogenous OT). We found evidence that postpartum women report seeing face pareidolia more easily than women who are currently pregnant. These data, collected online, suggest that our sensitivity to face-like patterns is not fixed and may change throughout adulthood, providing a crucial proof of concept that requires further research.

People remember face pareidolia more than human face images during naturalistic encoding

People remember face pareidolia more than human face images during naturalistic encoding

Face pareidolia in products: The effect of emotional content on attentional capture, eagerness to explore, and likelihood to purchase

AbstractFace‐like configurations can be perceived in everyday products. This perceptual phenomenon is known as face pareidolia. However, few studies have investigated the perception of pareidolic emotion in such products and the effect it could have on consumer behaviour. Therefore, in this study, across two experiments, we test the extent to which participants perceive core human emotions in products with pareidolic configurations (Experiment 1), and how this affects key consumer metrics (i.e., likely attentional capture, eagerness to explore, likelihood to purchase; Experiment 2). The findings show that these products do elicit the full range of affective content, with variation in perceived emotional intensity. Products with ‘happy’, ‘angry’ and ‘surprise’ configurations were likely to capture attention/promote product exploration, but only ‘happy’ products retained this advantage for purchasing decisions. Individual differences in mood and level of loneliness predicted likely engagement with these products. The theoretical and practical implications of these findings are discussed.

Face-like pareidolia images are more difficult to detect than real faces in children with autism spectrum disorder.

Research on the diagnosis, treatment and pathophysiology of neurodevelopmental disorders is multifaceted, requiring the use of genetics, imaging, psychology, and artificial intelligence (AI). Autism spectrum disorder (ASD) is a neurodevelopmental disorder characterized by a limited ability to communicate and a limited interest in social environments. Facial recognition is really important in daily life. Seeing faces in unusual objects, e.g., a face in a cloud, is called face pareidolia. Although more evidence points to a greater role of genetic factors in ASD, neuropsychological tests have an important role in diagnosing ASD. The aim of the study was to investigate how face perception is processed in children with autism using a new digital test that consists of faces and pareidolia images. Twenty typically developing (TD) children (8 male, 12 female) between 6 and 16 years of age and 21 children with ASD (14 male, 7 female) between 6 and 14 years of age were included in the study. A new neuropsychological test called the digital pareidolia test was administered to the participants. The study consisted of 2 stages: a face condition and a pareidolia condition. Our results showed that children with autism (n = 21) were less successful in identifying both face and pareidolia images, and were slower to react in both conditions than children from the TD group. Both children with ASD and the TD group reacted faster to face images than pareidolia images. The findings in this study are in agreement with atypical and different face perceptions in autism which cause social difficulties. We demonstrated that the digital face and pareidolia test has considerable potential for use as a neuropsychological test that can specify the diagnosis and progression of autism in subclinical areas. Pareidolia faces and real faces are processed in a common way.

Do subtle cultural differences sculpt face pareidolia?

Face tuning to non-face images such as shadows or grilled toasts is termed face pareidolia. Face-pareidolia images represent a valuable tool for investigation of social cognition in mental disorders. Here we examined (i) whether, and, if so, how face pareidolia is affected by subtle cultural differences; and (ii) whether this impact is modulated by gender. With this purpose in mind, females and males from Northern Italy were administered a set of Face-n-Thing images, photographs of objects such as houses or waves to a varying degree resembling a face. Participants were presented with pareidolia images with canonical upright orientation and display inversion that heavily affects face pareidolia. In a two-alternative forced-choice paradigm, beholders had to indicate whether each image resembled a face. The outcome was compared with the findings obtained in the Southwest of Germany. With upright orientation, neither cultural background nor gender affected face pareidolia. As expected, display inversion generally mired face pareidolia. Yet, while display inversion led to a drastic reduction of face impression in German males as compared to females, in Italians, no gender differences were found. In a nutshell, subtle cultural differences do not sculpt face pareidolia, but instead affect face impression in a gender-specific way under unusual viewing conditions. Clarification of the origins of these effects requires tailored brain imaging work. Implications for transcultural psychiatry, in particular, for schizophrenia research, are highlighted and discussed.

Assessing the perception of face pareidolia in children (Homo sapiens), rhesus monkeys (Macaca mulatta), and capuchin monkeys (Sapajus apella).

Face pareidolia is the misperception of a face in an inanimate object and is a common feature of the face detection system in humans. Whereas there are many similarities in how humans and nonhuman animals such as monkeys perceive and respond to faces, it is still unclear whether other species also perceive certain nonface stimuli as faces. We presented a novel computerized task to capuchin monkeys (Sapajus apella), rhesus monkeys (Macaca mulatta), and preschool-aged children (Homo sapiens). This task trained subjects to choose faces over nonface images, and then presented pareidolia images with nonface images. All species selected faces most often on trials that included face images. However, only children selected pareidolia images at levels above chance. These results indicate that while children report perceiving face pareidolia, monkeys do not. These species differences could be due to human-unique experiences that result in an increased aptitude for anthropomorphizing objects with face-like patterns. It could also be due to monkeys showing a greater reliance on stimulus features rather than global, holistically organized cues that faces provide. (PsycInfo Database Record (c) 2022 APA, all rights reserved).

Absorption relates to individual differences in visual face pareidolia

Absorption relates to individual differences in visual face pareidolia

Pareidolic faces receive prioritized attention in the dot-probe task

Face pareidolia occurs when random or ambiguous inanimate objects are perceived as faces. While real faces automatically receive prioritized attention compared with nonface objects, it is unclear whether pareidolic faces similarly receive special attention. We hypothesized that, given the evolutionary importance of broadly detecting animacy, pareidolic faces may have enough faceness to activate a broad face template, triggering prioritized attention. To test this hypothesis, and to explore where along the faceness continuum pareidolic faces fall, we conducted a series of dot-probe experiments in which we paired pareidolic faces with other images directly competing for attention: objects, animal faces, and human faces. We found that pareidolic faces elicited more prioritized attention than objects, a process that was disrupted by inversion, suggesting this prioritized attention was unlikely to be driven by low-level features. However, unexpectedly, pareidolic faces received more privileged attention compared with animal faces and showed similar prioritized attention to human faces. This attentional efficiency may be due to pareidolic faces being perceived as not only face-like, but also as human-like, and having larger facial features-eyes and mouths-compared with real faces. Together, our findings suggest that pareidolic faces appear automatically attentionally privileged, similar to human faces. Our findings are consistent with the proposal of a highly sensitive broad face detection system that is activated by pareidolic faces, triggering false alarms (i.e., illusory faces), which, evolutionarily, are less detrimental relative to missing potentially relevant signals (e.g., conspecific or heterospecific threats). In sum, pareidolic faces appear "special" in attracting attention.

Children perceive illusory faces in objects as male more often than female

Face pareidolia is the experience of seeing illusory faces in inanimate objects. While children experience face pareidolia, it is unknown whether they perceive gender in illusory faces, as their face evaluation system is still developing in the first decade of life. In a sample of 412 children and adults from 4 to 80 years of age we found that like adults, children perceived many illusory faces in objects to have a gender and had a strong bias to see them as male rather than female, regardless of their own gender identification. These results provide evidence that the male bias for face pareidolia emerges early in life, even before the ability to discriminate gender from facial cues alone is fully developed. Further, the existence of a male bias in children suggests that any social context that elicits the cognitive bias to see faces as male has remained relatively consistent across generations.

Face pareidolia is enhanced by 40 Hz transcranial alternating current stimulation (tACS) of the face perception network

Pareidolia refers to the perception of ambiguous sensory patterns as carrying a specific meaning. In its most common form, pareidolia involves human-like facial features, where random objects or patterns are illusionary recognized as faces. The current study investigated the neurophysiological correlates of face pareidolia via transcranial alternating current stimulation (tACS). tACS was delivered at gamma (40 Hz) frequency over critical nodes of the “face perception” network (i.e., right lateral occipito-temporal and left prefrontal cortex) of 75 healthy participants while completing four face perception tasks (‘Mooney test’ for faces, ‘Toast test’, ‘Noise pareidolia test’, ‘Pareidolia task’) and an object perception task (‘Mooney test’ for objects). In this single-blind, sham-controlled between-subjects study, participants received 35 min of either Sham, Online, (40Hz-tACS_ON), or Offline (40Hz-tACS_PRE) stimulation. Results showed that face pareidolia was causally enhanced by 40Hz-tACS_PRE in the Mooney test for faces in which, as compared to sham, participants more often misperceived scrambled stimuli as faces. In addition, as compared to sham, participants receiving 40Hz-tACS_PRE showed similar reaction times (RTs) when perceiving illusory faces and correctly recognizing noise stimuli in the Toast test, thus not exhibiting hesitancy in identifying faces where there were none. Also, 40Hz-tACS_ON induced slower rejections of face pareidolia responses in the Noise pareidolia test. The current study indicates that 40 Hz tACS can enhance pareidolic illusions in healthy individuals and, thus, that high frequency (i.e., gamma band) oscillations are critical in forming coherent and meaningful visual perception.

Do chimpanzees see a face on Mars? A search for face pareidolia in chimpanzees.

We sometimes perceive meaningful patterns or images in random arrangements of colors and shapes. This phenomenon is called pareidolia and has recently been studied intensively, especially face pareidolia. In contrast, there are few comparative-cognitive studies on face pareidolia with nonhuman primates. This study explored behavioral evidence for face pareidolia in chimpanzees using visual search and matching tasks. Faces are processed in a configural manner, and their perception and recognition are hampered by inversion and misalignment of top and bottom parts. We investigated whether the same effect occurs in a visual search for face-like objects. The results showed an effect of misalignment. On the other hand, consistent results were not obtained with the photographs of fruits. When only the top or bottom half of the face-like object was presented, chimpanzees showed better performance for the top-half condition, suggesting the importance of the eye area in face pareidolia. In the positive-control experiments, chimpanzees received the same experiment using human faces and human participants with face-like objects and fruits. As a result, chimpanzees showed an inefficient search for inverted and misaligned faces and humans for manipulated face-like objects. Finally, to examine the role of face awareness, we tested matching a human face to a face-like object in chimpanzees but obtained no substantial evidence that they saw the face-like object as a "face." Based on these results, we discussed the extents and limits of face pareidolia in chimpanzees.