Research on Product Design of Face Pareidolia

Abstract

Pareidolia means that the brain sees a meaningful shape in a meaningless thing when it receives a blurred picture from the outside world. Face Pareidolia has become an effective design method in the field of design to enhance product interest, attract attention, and convey emotional characteristics. This study’s purpose is to explore whether there are differences in product design with pareidolia in different categories, and how the appearance of emotional faces affects product perception. Shopee, MOMO, and PChome 24h are the top three shopping websites in Taiwan. Used as the search platform for the number of product samples. Products with facial pareidolia (Face Pareidolia) are classified into three main categories: household appliances, 3C audio-visual, and home decoration accessories. From each category, select 8 photos of products with fantasy facial features. Scored by the Product Semantic Difference Scale. After collecting 93 valid questionnaires. Among the three product types with application illusions, the 3C audio-visual category presents a more technological sense of product tonality. And there are obvious differences with the other two types of products. Emotional appearance design can have an impact on the semantics of the product, and strengthen the perception of 「seriousness, toughness, coldness, and sense of technology」, while its 「interestingness and delicacy」 are less affected by emotional appearance.