Expand Market Share Research Articles

Effects of Destination Image on Revisit Intention: The Intermediate Role of Satisfaction & Words of Mouth (Empirical Evidence in Ho Chi Minh City, Vietnam).

Most of the tourist destinations are facing tourist loyalty and expanding market share. Research on factors influencing visitor satisfaction and revisit intention to the tourist destination has not been given sufficient attention, especially the relationship between destination image and satisfaction, word of mouth, and revisit intention. This is a challenging problem for tourism researchers and managers. This study uses a survey of 350 domestic tourists staying at least 3 days in the city and applying a structural modeling approach in the analysis. The results reveal that factors of the destination image positively impact satisfaction, word of mouth, and revisit intention. Components of the destination image include (i) Cognitive image; (ii) Affective images; and (iii) Tangible images.

PROBLEMS OF PROJECT MANAGEMENT IN THE ENTERPRISE

The peculiarities of modern investment activity of enterprises are analyzed in the work. The goals of investment activity of enterprises are structured: increase of profitability; expanding market share; strengthening innovation activity; improving investment attractiveness. The current problems of project management are highlighted: management of limited resources to achieve goals; funding and weighted evaluation of potential criteria; integration of tasks on the main business processes; distribution of roles and responsibilities of all performers and stakeholders; project portfolio management; project management software. The interests of the main stakeholders of the projects are classified: increase of profits and dividends, improvement of reputation (business owners): efficiency and effectiveness, self-realization, authority (managers); proper wages and social guarantees, self-realization, recognition of work results (employees of the enterprise); fulfillment of contract conditions and refund, solvency of the enterprise (investors); optimal ratio of price and quality of goods, compliance with the terms of the order (consumers); increase in order volumes, timely payments under the terms of contracts, long-term relationships (suppliers); activities that meet the requirements of the law, payment of taxes, job creation, implementation of volunteer social and cultural projects (public authorities); growth of cooperation agreements (intermediaries); availability of competitive advantages, market leadership (competitors). In order to develop skills in the formation of hybrid project management systems, the features of approaches to project management have been studied: cascade project management; Agile; Six Sigma; PRINCE2. Systematized priority areas for solving project management problems: training of enterprise managers by programs: project management software; team leadership; project portfolio management; change management; increasing the stress resistance of managers; conflict resolution; talent management; project management information support; team building; Public Relations; attracting various sources of project funding; planning enterprise development programs and updating business models; reconciling the interests of project stakeholders. Which in turn will optimally solve the problems of project management and improve the results of the enterprise. These issues are for further research: studying the peculiarities of attracting various investors to finance enterprise projects and concluding investment agreements.

Strategi Pemasaran Beras Organik di Desa Bareng Kecamatan Bareng Kabupaten Jombang

The purpose of this research to identify any internal and eksternal factors which can be a strengths, weakness, opportunities and threats of marketing organic ricein the Banjarsari farmer group in the Bareng village Bareng sub-district Jombang district. This research uses the SWOT analysis method obtained from the matrik IFAS-EFAS, SWOT quadrant and SWOT matrik. The respondents of this research are head of the Banjarsari farmer group and six member who are members of the Banjarsari farmer group. Based on the results of the IFAS matrik analysis research, the total score is 2,29. EFAS matrik analysis result are 2,67. After knowing the results of the IFAS/EFAS matrik than determining the SWOT quadrant. Quadrant results show the Banjarsari farmer group is in quadrant one (agresif). Namely showing a very favorable situation for the Banjarsari farmer group becausa it has opportunities and strengths so that they can take advantage of existing opportunities. With this research it is hoped that the Banjarsari farmer group can expand market share, maintain the quality of organic rice and improve product packaging.

Natural clay dye to develop eco-friendly products based on regional potential in Batik Crafts Center of Jarum Village, Bayat Subdistrict, Klaten Regency

This study aims to transfer technology of natural dyeing technique of tradition batik using clay extraction from Bayat, Klaten, Central Java. This is a solution to research partners’ problems related to the limitations of product variation techniques to meet market preference for products with innovation or novelty elements. In detail the partners’ problems include 1) Limited marketing, 2) Limited capital, 3) Prices of cloth as raw materials are getting more expensive, 4) The variety of designs or motifs and batik dyeing are limited due to artisans’ dependence on the orders from customers or batik companies, and the lack of human resources capabilities in terms of design and dyeing, particularly natural dyeing, and 5) Most production equipment of batik SMEs is old. This study used experimental and trial method. The implementation of natural dyeing techniques using Bayat clay has succeeded to solve the following problems: 1) Increasing the ability of batik artisans in Bayat to easily make varied alternative natural dyes from its local natural resources to expand market share and operating profit, 2) Cost savings or efficiency for producing eco-friendly batik dyeing, and 3) Reduced production waste due to utilizing natural dyes by using simple Liquid Waste Final Disposal Installation.

MEDIA BARU DALAM PEMBANGUNAN PERTANIAN SERTA PROSPEKNYA BAGI GENERASI MILENIAL DI ERA PANDEMI COVID 19

Millennials are synonymous with technology. On the other hand, the prolonged Covid 19 pandemic has many impacts on various sectors including agriculture. Solving that problem requires an alternative solution to make the agricultural sector is still able become a mainstay sector in the midst of this pandemic. The relationship between those aspects is very interesting and important to study. This research using a literature study that is expected to answer the research objectives of how new media can create opportunities and challenges for the agricultural sector to providing new hope for the welfare of farmers, and ability of the millennial generation to seize these opportunities. The study found several interesting points including making agricultural products more economically valuable by utilizing various services offered through new media by packaging and reproducing agricultural products to make them more attractive for potential consumers and utilizing online networks to expand market share. Another result is the millennial generation has adequate capabilities related to this as evidenced by the emergence of young entrepreneurs in the agricultural sector.

Innovative activity of the enterprise in the context of improving the cost management mechanism

Effective enterprise management is impossible without rational planning and control of costs. Therelevance of the topic is due to the fact that the introduction of an effective cost management mechanism inthe enterprise is a time-consuming process that requires professional knowledge in enterprise management.Proper cost management allows you to expand the boundaries of the business, allows the company to findadditional sources of resources, make its products more attractive to consumers and expand market share,to win additional market segments. Being in constant interaction with a large number of suppliers, partnersand consumers, it is necessary to use different models of cost reduction depending on the situation in theenterprise. And each company individually chooses the most effective methods of cost optimization.The article presents and considers the features and methods of improving the cost managementprocess in the food industry by implementing various types of innovations. The stages of the cost management process and the features of cost accounting have been identified. The main problems that food industryenterprises may face in cost accounting have been highlighted and recommendations have been given toprevent and eliminate these situations. Methods of cost reduction at enterprises have been proposed. Themethod of obtaining a positive economic effect on enterprises from the introduction of product, technologicaland organizational innovations has been considered. The introduction of different types of innovations is anintegral part of management in the enterprise, as skillful cost management together with novelty gives adouble economic effect. The reasons for overspending and a list of measures to minimize them have beengiven.

PENYULUHAN PERAN DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN PRODUK UMKM KERIPIK CIPING DESA SUKAWANA CURUG KOTA SERANG

This community service basically purpose to provide training and mentoring to “UMKM Keripik Ciping” in Sukawana Village so that they can innovate on the “Keripik Ciping” marketing system which is still traditional and has low mastery of information technology in marketing. Based on these problems, if business actors need knowledge about business management and product commercialization concepts, especially those related to packaging design and marketing using information technology. The method of implementing community service activities is in the form of counseling/socialization on improving packaging design, marketing, training and assisting in the digitalization process of marketing/digital marketing through marketplace/social media. Through this activity, business actors are expected to be able to manage their business for the better and be able to expand market share so that they can support business development and progress which in turn can increase income for “UMKM Keripik Ciping” business actors.

BRAND EQUITY DEVELOPMENT STRATEGY TO ENHANCE THE COMPETITIVENESS OF FOOD SMALL-MEDIUM ENTERPRISE'S (SMES): CASE STUDIES ON FUDIA-POLINELA AGRI-FOOD CENTRE

The competitiveness of local agri-food needs through various marketing strategies. An essential part of the company's marketing strategy and tactics is recognizing product brand equity in the market. This study aims to identify brand entities, brand communication, and process to build Brand Equity toward local SMEs' competitiveness. A case study approach did at one of the SMEs in Bandar Lampung on the "FUDIA-Center of Agri-Food Polinela," that produce FUDIA cake & bakery. The research has conducted from April to July 2020. Data analysis used a qualitative descriptive approach using SWOT analysis and a brand development model for SMEs. The analysis results concluded that FUDIA's brand recognition is the initial stage. Development of the Fudia brand equity must take into account an existing market and expanding market share. Enhancement market share could trough sales force distribution. Develop more product variants of Fudia Cake & Bakery based on the local source. Strengthen brand equity and develop a remarkable brand image program. Design and setting promotions systematic & massively is a priority.

PENGARUH STRATEGI DIVERSIFIKASI DAN KEPEMILIKAN MANAJERIAL TERHADAP KINERJA KEUANGAN

The emergence of the Asean Economic Community (AEC) has an impact on the wider openness of trade between countries so that competition between companies increases. Companies are looking for ways to improve its financial performance so that it can compete among the other competitors. Diversification strategies and managerial ownership can be applied by companies in improving the company's financial performance. Diversification strategy is a strategy that can be used to develop a business, expand market share, and increase competitiveness. Managerial ownership can be used to motivate managerial performance in improving financial performance. This study aims to analyze the effect of diversification strategies and managerial ownership on financial performance. The object this research is using manufacturing companies listed in Indonesia Stock Exchange (IDX) in 2016-2019. This research is a quantitative research with hypothesis testing. The sample used this study were 103 manufacturing companies selected using purposive sampling technique and using multiple linear regression analysis techniques. The results of this study prove that diversification strategy and managerial ownership has no effect on financial performance. The contribution of this research is as additional information regarding the effect of diversification strategies and managerial ownership on financial performance. Limitations of this study is the researchers only collected samples from the official website of the IDX and only use the research object manufacturing company. It is expected that further research can collect data not only on the IDX website but from the company's website and further research is expected to develop a research object.

Implementation of Digital Marketing for Economic Recovery of Micro Small Enterprise after Covid-19

The most important thing that needs to be considered in a pandemic is the economic sector recovery mechanism due to the lockdown policy, especially in Indonesia. This lockdown policy is an anticipatory step from the Government to the chainbreak of Covid-19s spread. The application of digital marketing at a strategic level is carried out as an alternative solution to traditional marketing becomes more comprehensive. So, this research aims to build and develop a model that is ideal for micro-enterprises adoption in Indonesia. This research uses an exploratory qualitative approach. Data sources were obtained through observation, interviews, and literature studies. The micro-enterprise adoption process comprises (1) the initiation phase, (2) the decision-making phase, and (3) the outcomes phase. The advantages of this program are (1) increase trust from existing customers and acquiring potential new customers, (2) novelty in technological sophistication, (3) expanding market share, and (4) increasing competitiveness.

PENGEMBANGAN UMKM KERIPIK TIKE MELALUI MANAJEMEN USAHA DI DESA DOMAS SERANG BANTEN

The Student Work Lecture Program is one of Bina Bangsa university programs as one of Tri Dharma Higher Education implementations, namely student service to the community to help and guide the community in utilizing resources that are expected to help develop the potential of the community. This program aligns research and community service activities from lecturers and students across science and brings togetherness values. This implementation is an effort to develop Micro, Small, and Medium Enterprises tike chip products to increase competitiveness as a typical regional food product that consumers demand through improvements in business management. By the problems these partners face, the efforts that can be made are improvements in business management through marketing, production, and financial aspects. The specific target of this activity is 1) improvement of business management through improvement of marketing strategies; 2) improvement of the production process; 3) The neatness of financial records. The methods used in this activity are socialization, training, and mentoring. The solution provided to the problem of marketing aspects is the expansion of offline market reach in stores and minimarkets around and the use of online marketing information technology through e-marketplaces and social media applications. In addition, the use of brands in the form of stickers/labels also helps expand market share. Problem-solving in the production aspect is done by creating product innovation through flavour and packaging variations in the manufacture of tike chip products supported by more attractive and competitive packaging that can help solve problems in the production aspect. Financial aspects, problem-solving is done through socialization, training, and mentoring in recording financial transactions, both income, and expenditure, to produce simple financial bookkeeping, to know business income in a measurable per certain period.

Malang Mangrove Conservation Business Strategy Development in the Perspective of SWOT Analysis

Focuses on the marketing offers of Malang mangrove conservation in order to increase visitor trust and happiness. Malang mangrove conservation is able to compete fiercely in the market, allowing guests to come to Malang mangrove conservation without feeling threatened by the competition. It is essential to create a service marketing strategy for Malang mangrove conservation that it capitalizes on current strengths while avoiding potential weaknesses and threats. All of the following alternatives are available: expanding market share, boosting cooperative cooperation, and establishing links with academia, government, and industry. It is also possible to discover a new business opportunity. In addition to increase service quality, a number of government measures may increase visitor loyalty. Creating marketing objectives with other tourism organizations and improving the overall quality of service are just a few of examples. Exploration of a business's weaknesses and opportunities increasing the effectiveness of social media promotion and marketing would expedite the deployment process.

International competitive strategies, organizational learning and export performance: a match and mis-match conceptualization

PurposeThis study aims to examine the effects of international competitive strategies, i.e. cost leadership and differentiation, on export (market share and strategic) performance. This study further explores the roles of exploitative and exploratory organizational learning in the relationships between international competitive strategies and export performances. To fill research gaps, this study intends to provide guidance on how varied exploitative/exploratory organizational learning and cost leadership/differentiation strategy combinations would affect export performance. The outcomes of this study provide a new match and mis-match conceptualization to extant international competitive strategy and organizational learning literature.Design/methodology/approachThis study selected New Zealand (NZ) exporting as the research setting because exporting plays such a vital role in NZ’s economy and NZ exporting firms have long been highly competitive in international markets (e.g. meat and dairy exporters), with the primary data collected through surveys conducted in 2010 and 2013. This study adopted a three-year lagged performance approach.FindingsCost leadership strategy has a positive effect on market share performance. This effect is enhanced by exploitative learning but dampened by exploratory learning. Cost leadership also has a positive effect on strategic performance, which is not affected by exploitative and exploratory learning. Differentiation strategy bears no relation to market share and strategic performance, even allowing for exploitative and exploratory learning. Collectively, the contingent role of organizational learning in the international competitive strategies and export performance framework is far more comprehensive than was expected.Research limitations/implicationsThis study reveals that a match between cost leadership strategy and exploitative learning may result in a superior market share. The configuration of differentiation strategy and exploitative learning and the integration of cost leadership strategy and exploratory learning are suggested as mis-matches, as these combinations would not lead to any significant and positive market share and strategic performance. Unexpectedly, the co-alliance of differentiation strategy and explorative learning is not suggested as a match, as it does not result in a superior market share and strategic performance. This latter outcome suggests that the differentiation strategy-export performance link may be stimulated by other moderating factors (e.g. business managerial ties).Practical implicationsWhile choosing an appropriate international competitive strategy, managers may use cost leadership over differentiation strategy to achieve successful export performance in both the market share and strategic perspectives. Export managers focusing on cost leadership strategy may further implement exploitative learning instead of explorative learning, when market share is vital. Meanwhile, they may note that explorative learning may not have a moderating effect on enhancing strategic performance through cost leadership. These points signify that exploitation of existing knowledge may be more effective than exploration of new knowledge for market share expansion when cost leadership strategy is devoted to exporting activities. Differentiation strategy, however, does not influence market share and strategic performance in exporting, even with an alignment of exploitative/exploratory learning. Managers are urged to pay attention to the mis-match of differentiation strategy and organizational learning when market share and strategic performance are the priorities in export performance evaluation.Originality/valueThis study contributes to the organizational learning literature by providing a new match and mis-match conceptualization relating to international competitive strategy and export performance. The new framework provides directions on when firms should use organizational learning to enhance their competitive strategies (a match scenario) and when they should not use it (a mis-match scenario). This study broadens the existing research that has mainly focused on alignment combinations such as organizational learning-internationalization strategy and organizational learning-social network.

Pelatihan Komersialisasi Produk Bagi UMKM Keripik Di Gampong Karang Anyar Kota Langsa

The role of the wholesale and retail trade sector, car reparation and motorcycle repair ranks first among other sectors and has a direct effect in accelerating economic activity to produce goods and services. The role of this sector during the 2015-2019 period fluctuated to reach the level of 30.60 percent in 2019. Gampong Karang Anyar has 3 Cassava chip industries that are still underdeveloped. It is due to the lack of innovation in products, traditional marketing strategy and low information technology marketing utilization. Based on these problems, business actors need deeper knowledge of business management concept for product commercialization, especially related to packaging design and marketing that utilize information technology. The method of implementing this community service activities was counseling or socialization for improving packaging and marketing designs as well as training and mentoring for digital marketing by using Google My Business platform. By having this activity, partners are expected to be better in managing their business and capable to expand market share so that they can support business development and progress, which can increase business income.

Implementation Of SWOT Analysis In Marketing Strategy For Murabahah Finance Products PMG-ASN Motorcycles During COVID 19 Pandemic

<p><strong><em>Abstract— </em></strong><strong>This study's findings include a marketing strategy, specifically the marketing of PMG-ASN Motorbike Murbahah financing products, implemented by PT. Bank Sumut during the Covid 19 pandemic, which includes several strategies, namely: picking up balls, building networks, providing excellent service and providing satisfying facilities to increase customer trust and satisfaction, so that custodians feel more secure. According to the SWOT analysis findings, PT. Bank Sumut has taken the risk of competing in a competitive market while also offering innovative products to customers. SO Strategy (potentially lucrative opportunities): Expanding market share, expanding collaboration with motorcycle dealers in North Sumatra, and building relationships with academics, government officials, and business leaders. WO strategy (Weakness Opportunities): Specifically, implementing a ball pick strategy, enhancing consumer loyalty, and improving product quality are examples of WO strategies. A strategic treat strategy (ST strategy) involves partnering with government departments and other dealers to define marketing objectives and improve service quality. A second technique is executing more excellent promotion through various media and establishing an effective and efficient marketing plan (Weakness Treats, or WT).</strong></p><p><strong><em>Keywords: SWOT, marketing strategy, Covid Pandemic 19, Motorcycle PMG- ASN Products</em></strong></p>

Тенденції розвитку бізнес-реклами в соціальних мережах

Abstract. Introduction. The article examines current trends in advertising campaigns on the Internet and social networks. Social networks are seen as a tool to influence the target audience and study its benefits, growth, development of companies and expanding market share. Studied the theory of the importance of social networks at the initial levels of small and medium business development, including in connection with the possibility of attracting the necessary financial resources and access to information of various kinds, and in the subsequent stages of development. An analysis of examples of companies whose growth has been largely due to the integration of development strategies through social networks. The medium- and long-term prospects for the development of the advertising industry with the mass introduction of virtual and augmented reality technologies and the expansion of 5G Internet networks were considered. Purpose. The purpose of the study is to substantiate the reasons for doing business on social networks, analysis of current trends in social networks, assessing the possibility of doing business and building marketing strategies through social networks. Results. The article describes the main trends of advertising on social networks, why is it worth to run advertising campaign on social networks, describes the social network as an advertising tool, how social networks will effectively interact with the target audience and gives examples of successful projects of large companies implemented in social networks. Were reviewed main directions of development and improvement of advertising methods in social networks, how it will happen, what is needed for this and why it is impossible to implement at this stage of development. Listed all the positive aspects that will help increase the efficiency of sales goods and services, as well as the negative aspects with the implementation of these ways. Conclusion. Development of virtual and augmented reality and also 5G techonologies: 1. Significantly increase the perception of advertising; 2. Allows you to process large amounts of information in a short time; 3. Solve the problem of oversaturation with advertising of various sources of information (billboards, newspapers, the Internet); 4. Advertising will become more relevant and timelier; 5. Advertising will become more relevant for the user, which will increase business revenue; 6. Advertising will be less intrusive, which will increase user loyalty to it. In the long run, the amount of data passively collected by technical devices around will increase, which will invariably affect the prospects for marketing development in general. With the expansion of Internet coverage around the world and the increasing availability of technical devices, the number of network users will increase, which will make it easier to interact with the intended target audience, change the ways of advertising and over time social networks will become its main location. Increasing the data collected will increase user loyalty and help make advertising less intrusive and more useful to each potential customer. Given advertising prices and audience reach, businesses will be more focused on developing brands on social media and marketing mostly online.

STRATEGI PENGEMBANGAN USAHA KOPRA PUTIH DI KECAMATAN TEMBILAHAN HULU KABUPATEN INDRAGIRI HILIR

A good understanding of the internal and external environment of white copra business is expected to produce the right strategy in developing the business. This aims to increase profits and develop white copra business in the future. The aim of this study is to formulate a white copra business development strategy in Tembilahan Hulu District, Indragiri Hilir Regency. The method used are matrix IFAS, EFAS, IE and SWOT. The results of this study indicate that the white copra business in Tembilahan Hulu District was in cell V with a strategy of hold and maintain. Several strategies that can be used based on a SWOT analysis are increasing production, cooperating with consumers outside the region, increasing quality and expanding market share.

FORMATION OF INCLUSIVE BUSINESS THROUGH THE SOCIAL RESPONSIBILITY OF INNOVATIVE ENTERPRISES

In modern conditions, the problem of progressive socio-economic development, which provides a real increase in quality of life as a key indicator of the country's development and its competitiveness in world markets, becomes one of the priorities for the country as a whole and for enterprises in particular. The task for innovative enterprises is to choose such an optimal business model that would allow them to make a profit and at the same time act for the benefit of society while enterprises adhere to the basic principles and directions of corporate social responsibility. Inclusive business models (business models of social entrepreneurship) can act as such a business model for innovative enterprises. The aim of the article was to study the logic of inclusive business formation based on corporate social responsibility and models of social entrepreneurship and to develop the main directions of inclusive development of innovative enterprises. Research has shown that inclusive business empowers people living in poverty by adapting their core business or part of their core business to their needs. The introduction of inclusive business models can help to quickly introduce elements of corporate social responsibility or compliance with social and environmental standards by the company and support the population at the bottom of the social pyramid. The existing inclusive business models are analyzed and classified according to six features: innovation; applicability; inclusion of vulnerable populations; profitability; obtaining social and environmental effects. Because all variants of inclusive business models are innovative for enterprises, it was appropriate to identify the main areas of inclusive development of their innovation activities by four main types of innovations in their areas of use: process, product, technology and complex. To eliminate the possible destructive consequences of innovations, their negative impact on the environment, inaccessibility to remote areas and to enable the inclusion of all segments of the population in the innovation process, we have outlined the range of social responsibility of innovators. Thus, the introduction of inclusive business models will allow all parties involved to benefit from each other. Achieved synergy between the state, business, and the population, will lead to sustainable solutions, innovation, competitive advantage, better reputation, expanding market share, etc. And inclusive business, because of a developed corporate culture based on elements of compliance and corporate social responsibility, will be an effective tool for socio-economic progress both at the state level and at the business level, which can improve the quality of life.

Product Marketing With Social Media And Strengthening Identity Through Packaging Branding

Currently, entrepreneurs are pursuing various kinds of strategies to expand their marketing share and strengthen their business identity in the midst of new products that have emerged by presenting updates in accordance with existing interests in the market. The partner in this community service activity is Mrs Sukarini, a donut snack entrepreneur from Kukuh Village, Tabanan Regency, which is usually consumed by children and adults as well as for religious activities. Currently, businesses owned by partners are experiencing obstacles in expanding market share, branding on donut packaging which is still relatively simple and the need to add flavors to donuts. The solution that can be given is to socialize and assist digital marketing and packaging branding. The results of the evaluation with partners in this community service activity were that the donut flavor variants that were given also received a positive response from consumers which at the same time resulted in an increase in donut sales compared to the previous month, thus increasing the business profit figures. Marketing through social media and branding also has a big role because Mrs. Sukarini gets orders for donuts over the phone for religious ceremonies in the local area. In addition, partners are very happy to get additional knowledge about digital marketing and branding that can provide a positive aura for the progress of their business. Activities run well, smoothly and are felt to provide benefits to partners in addition to knowledge but also in the form of strategies to build identity, build consumer trust and increase the selling power of donut snacks.

Empirical Analysis of the Matching Degree between Energy Equipment Manufacturing and Market Demand: A Global Perspective

The study of matching degree between energy equipment manufacturing and market demand is crucial for energy enterprises to adjust business strategies, expand market share, and develop sustainably. Considering that the current electricity market evaluation indicators are rarely selected from a global perspective and a single evaluation method may lead to one-sided results, this article takes the technology and equipment related to electric energy as the research object and selects six indicators, including technical standards, qualification certification, export methods, after-sales service, market concentration, and product concentration. By analyzing the supply and demand characteristics of major global regional markets and the situation of Chinese power enterprises in these markets, we propose matching model cluster including osculating value method, rank-sum ratio method, ideal point method, entropy value method, and efficacy coefficient method to conduct the matching degree study. The results show that the overall market matching degree of Chinese power companies is good, especially in Southeast Asia, Central Asia, and Africa. For markets with a low degree of matching, we analyze the reasons based on the matching indicators values to provide companies with corresponding strategies and recommendations.