Expand Market Share Research Articles

The Importance of Digital Marketing As an MSME Marketing Strategy: A Literature Review

Small, medium and micro enterprises (MSMEs) play an important role in driving the economy of the community, especially in certain regions. This is indicated by the fact that most of the population works in this industry. However, in reality, small and medium enterprises (MSMEs) often use traditional methods to sell their goods, namely selling directly to consumers. Observations show that they face challenges in adopting today's rapidly evolving information technology, resulting in a limited market. The study used Mendeley, Google Scholar, and Semantic Scholar to conduct a literature review. From this exposition, it can be concluded that MSMEs must utilize the latest technology to increase revenue to expand market share. In order for them to compete in a wider market, they must also make their products stand out because they are unique.

Implementasi Integrated Marketing Communication Untuk Meningkatkan Kinerja Penjualan Di PT. Pro-Specs Indopratama

This research aims to analyze the Integrated Marketing Communication (IMC) strategy implemented by PT. Pro-Specs Indopratama (PSI) in an effort to expand brand awareness, retain customers and expand market share in the Non-Destructive Testing (NDT) industry in the Asia Pacific region. We collected data through interviews with 10 internal staff involved in implementing IMC. The analysis results show that PSI uses various media, such as websites, social media, email, and industry events, to reach target audiences. They have an active strategy of attending industry exhibitions and conducting NDT equipment demonstrations. PSI's marketing communications objectives are to increase brand awareness, expand market share, and retain existing customers. Employees play an important role in the implementation of IMC strategy by becoming company brand ambassadors. Coordination between departments involved in IMC is carried out through regular meetings.

Evaluation of Alternative-Design Cotton Gin Lint Cleaning Machines on Fiber Length Uniformity Index

Developing cotton ginning methods that improve fiber length uniformity index to levels that are compatible with newer and more efficient spinning technologies would expand market share and increase the demand for cotton products and give U.S. cotton a competitive edge to synthetic fibers. Older studies on lint cleaning machines showed that the most widely used feed mechanism that places fiber on the cleaning cylinder damages the fiber and reduces uniformity. The present study evaluates how conventional and experimental feed mechanisms affect uniformity. The lint cleaners were used with both saw and roller gin stands. Four diverse cotton cultivars from the Far West, Southwest, and Mid-South were used in the test. Statistical analysis used a random effects modeling approach which included constructing a 95% confidence interval for each ginning treatment around the predicted mean for the fiber property of interest, and then examining which treatments overlap (for comparison). Results show that the micro-saw gin with the direct-feed lint cleaner had the best uniformity at 85.8%. Prior research has shown that roller ginning is consistently higher in uniformity than any type of saw ginning. In this study, the roller ginning treatments had uniformities of 85.3 and 85.6%, so it is encouraging that the saw gin stand with the direct-feed lint cleaner had very high uniformity. This suggests that it may be beneficial to place fiber directly onto the lint cleaning saw without changing direction. Additionally, the saw gin-coupled lint cleaner had a uniformity of 84.3% which is also a respectable level of uniformity. These results indicate that the direct-feed lint cleaner and coupled lint cleaner warrant further testing under better controlled conditions.

The influence of digital marketing on competitive advantage, as well as its implications for marketing performance in Bag Msmes in Bogor

The role of MSMEs currently has an impact on post-pandemic economic recovery and a number of problems faced in the last 3 years on their business performance, potential factors in their business performance include entrepreneurial orientation, knowledge management, and partnership strategies in increasing innovation and adaptability, besides that Knowledge management also plays an important role in improving MSME performance by facilitating knowledge management which is effective. Partnership strategies, especially with parties that have market access and a wide network, can expand market share and increase product exposure. Therefore, the purpose of this study is to understand the influence of each of these factors on MSME marketing performance and how these factors interact in the context of MSMEs in Bogor Regency, a survey of 176 samples of MSMEs in Bogor Regency uses a quantitative approach to prove the research hypothesis through structural equation modeling. The novelty of this research is an analysis of Internal Resources factors, Digital Marketing, and Partnership Strategies that have an impact on Marketing Performance. This study concludes that if the increase in Internal Resources has an impact on marketing performance behavior and provides competitive advantages, besides that digital marketing can also have an impact on strengthening products to be able to compete and partner relationships will have an impact on products, services, and materials produced, this conclusion confirms the importance of quality internal resource management in an effort to achieve success in the bag business. This research posits both theoretical and practical implications, and limitations of the study.

The influence of entrepreneurial orientation on competitive advantage, as well as its implications for marketing performance in Bag Msmes in Bogor

The role of MSMEs currently has an impact on post-pandemic economic recovery and a number of problems faced in the last 3 years on their business performance, potential factors in their business performance include entrepreneurial orientation, knowledge management, and partnership strategies in increasing innovation and adaptability, besides that Knowledge management also plays an important role in improving MSME performance by facilitating knowledge management which is effective. Partnership strategies, especially with parties that have market access and a wide network, can expand market share and increase product exposure. Therefore, the purpose of this study is to understand the influence of each of these factors on MSME marketing performance and how these factors interact in the context of MSMEs in Bogor Regency, a survey of 176 samples of MSMEs in Bogor Regency uses a quantitative approach to prove the research hypothesis through structural equation modeling. The novelty of this research is an analysis of Internal Resources factors, Digital Marketing, and Partnership Strategies that have an impact on Marketing Performance. This study concludes that if the increase in Internal Resources has an impact on marketing performance behavior and provides competitive advantages, besides that digital marketing can also have an impact on strengthening products to be able to compete and partner relationships will have an impact on products, services, and materials produced, this conclusion confirms the importance of quality internal resource management in an effort to achieve success in the bag business. This research posits both theoretical and practical implications, and limitations of the study

Impact of China's National Centralized Drug Procurement Policy on pharmaceutical enterprises' financial performance: a quasi-natural experimental study.

In China, the interest relationship between pharmaceutical enterprises and medical institutions has harmed the healthy development of pharmaceutical enterprises. In November 2018, the National Centralized Drug Procurement (NCDP) policy was published. The NCDP policy severs the interest relationship and significantly impacts on pharmaceutical enterprises's financial performance. Using the implementation of China's National Centralized Drug Procurement (NCDP) policy as a quasi-natural experiment, this study evaluated the impact of participation in the NCDP policy on pharmaceutical enterprises' financial performance. We developed a difference-in-difference model to estimate the change in financial performance after NCDP implementation, based on financial data on Chinese listed pharmaceutical enterprises. We found that the bid-winning enterprises' financial performance significantly improved after participating in NCDP. This may be related to lower costs, market share expansion, and increased research and development investment by the bid-winning enterprises. To further promote the high-quality development of pharmaceutical enterprises in China, the government should expand the variety of drugs on the NCDP list (NCDP drugs), while improving the drug patent protection system and the policies to support the bid-winning enterprises.

The Effect of Operational Strategy on Organizational Performance of Commercial Banks in Meru County, Kenya

Achieving optimal organizational performance is a concern for businesses, and it largely hinges on how well they adapt to the dynamic business landscape. Currently, this landscape is marked by significant turbulence in organizational performance, particularly posing challenges for managers in the banking sector. Furthermore, there has been a noticeable decline in the growth rate of most commercial banks in Meru City County, Kenya, leading to diminishing profit margins. Consequently, the implementation of functional level strategies has become crucial for banks aiming to achieve objectives such as customer retention, profit growth, increased sales, operational efficiency, and expanded market share. This research study primarily aimed to investigate how operational strategy impact the organizational performance of commercial banks in Meru County, Kenya. To conduct this research, a theoretical framework, resource-based view was used. The study utilized a descriptive research design, and a census approach was employed, targeting 19 branch managers, 19 operational managers, 19 marketing managers, 19 chief accounting officers, and 19 human resource managers in Meru County. A total of 95 respondents were selected for the sample, and data were collected using questionnaires with close-ended questions. Content validity was established through consultations and discussions with experts, academicians, and the supervisor. Reliability was assessed using the Cronbach Alpha method, and data analysis was conducted through the utilization of both descriptive and inferential statistical techniques, facilitated by the Statistical Package for Social Sciences software. The presentation of data took the form of frequency distribution tables and graphical charts. The consensus among respondents was that operational strategies exerted an influence on the organizational performance of commercial banks. Based on these findings, the study recommends enhancing operational strategies as they have a positive impact on the organizational performance of commercial banks in Meru County, Kenya.

Influence of Generic Strategies on Student Attraction by Church Based Schools in Kenya (A Case Study of CITAM Schools)

Purpose: This study focused on assessing the influence of generic strategies on student attraction by church-based schools in Kenya with a case study of Christ Is the Answer Ministry schools. It is guided by the subsequent definite objectives; to determine the influence of Cost leadership strategy, focus strategy and Differentiation strategy on student attraction by church-based schools in Kenya.
 Methodology: The study has used descriptive cross-sectional design. The management personnel and teachers were the target population for the exercise which were limited to ten schools owned by CITAM. Primary data was collected using semi-structured questionnaires containing both open ended and close ended questions. The questionnaires were to be administered through a drop and pick method. Qualitative analysis was done on the information collected from the results of the questionnaires. Quantitative analysis includes descriptive statistical technique. Descriptive statistics compliments the use of frequencies, mean and percentages that was summarized and presented using tables, graphs and charts. The data was analysed with the aid of a linear regression model from an SPSS analysis tool.
 Findings: The study established that differentiation strategy and focus strategy had a positive and influence on student attraction by church based schools in Kenya as shown by beta values of 0.983 and 0.364 and significant values of 0.000 and 0.000 respectively. This bears the implications that increasing aspects either differentiation strategy or focus strategy with one unit results to increase in the levels of on student attraction with respective beta units. Cost leadership strategy on the other hand had a negative influence on student attraction by church based schools in Kenya as shown by a beta value of -0.002. On differentiation strategy, the study recommends prioritizing technological leadership is crucial in creating a modern and innovative learning environment that resonates with the preferences of contemporary students, enhancing customer care should be a central focus for church-based schools to create a supportive and nurturing educational community and expanding market share is essential in reaching a broader audience and establishing the school's unique value proposition within the educational landscape.
 Unique contribution to theory, practice and policy: On focus strategy, the study recommends, prioritizing targeted market segmentation is essential in catering to the unique needs and preferences of specific student groups, the focus on academic performance should remain a central priority in enhancing student attraction to church-based schools and strategic media advertisements play a crucial role in raising awareness and visibility of the unique educational offerings and values-based learning environment offered by church-based schools.

Does FinTech promote corporate competitiveness? Evidence from China

Enhancing corporate competitiveness is crucial for driving a nation's progress within the global industrial and value chains. Our study delves into Chinese A-shares listed companies from 2009 to 2020, focusing on the intricate relationship between FinTech development and corporate competitiveness. Our investigation reveals that the widespread adoption of FinTech can significantly boost corporate competitiveness, a finding substantiated by rigorous robustness testing. FinTech concurrently enhances corporate competitiveness by mitigating financing constraints, increasing investment in research and development, and expanding market share. Moreover, the developmental trajectory of FinTech showcases variability in its effectiveness in enhancing corporate competitiveness, particularly evident in its positive impact on state-owned enterprises, traditional industries, and businesses during bear markets. These insights hold relevance for emerging market economies striving to leverage FinTech to invigorate their corporate competitiveness.

Sosialisasi SOSIALISASI PEMBUATAN NIB DALAM RANGKA PENGEMBANGAN UMKM DI LAPANGAN GEMEK, KECAMATAN KEDUNGWUNI, KABUPATEN PEKALONGAN

ABSTRACT
 Gemek Kedungwuni Field, located in front of SMA 1 Kedungwuni, Pekalongan Regency, is a large public area with a number of MSMEs actively selling in it. Unfortunately, most of them have yet to complete their business legality in the form of a Business Identification Number (NIB) and Halal certificate. Many businesses feel that the process of obtaining these documents is complicated and time-consuming. In order to support the development of micro, small and medium enterprises (MSMEs) in Indonesia, assistance with NIB registration and socialization of the importance of halal certificates is a very important step. The main objective of this activity is to increase the understanding and awareness of MSME players regarding NIB registration procedures and the urgency of halal certification in expanding market share. The methods applied include observation, counseling, and direct assistance to MSME players in the field. It is hoped that the results of this activity can increase the number of registered MSMEs and obtain halal certificates, and make a positive contribution to improving the overall quality of MSME products. The conclusion of this activity indicates that NIB assistance and halal certificate socialization have a significant positive impact in advancing the MSME sector in Indonesia.

PENDAMPINGAN PEMBUATAN SERTIFIKASI HALAL SEBAGAI STRATEGI PEMASARAN DALAM RANGKA MENINGKATKAN KEPERCAYAAN KONSUMEN

This service activity aims to provide understanding and assistance on the importance of halal certification as a step to strengthen customer confidence and expand market share for Micro, Small and Medium Enterprises (MSMEs) in Kedungwuni District, Pekalongan Regency, Central Java. The approach method used is descriptive qualitative research with the type of field research. This service involves a method of direct mentoring and assistance to MSME players to arrange for the completeness of halal certification permits. From the discussion, it is known that six MSME players who have participated in the assistance of halal product certification in the food and beverage sector in Kedungwuni District, Pekalongan Regency, have successfully created Si Halal accounts. Currently, they are waiting for the certification process, including a halal decision from MUI and a halal certificate from BPJPH. The conclusion shows that this approach is effective in improving the understanding of MSMEs. With the approaching halal certification obligations, it is necessary to conduct more massive socialization of halal certification obligations from the government so that all business actors immediately take care of halal certification of their products. With the assistance of this halal certification process, all problems regarding how to obtain a halal certificate which are considered difficult can be resolved and become an example for other MSME players in Kedungwuni District, Pekalongan Regency, Central Java.

Strategi Pemasaran Produk Tabungan Easy Mudharabah dalam Meningkatkan Jumlah Nasabah Pada PT Bank Syariah Indonesia KCP Medan Juanda

A company's success or failure is determined by the strategy, theory and marketing management applied. This research was conducted to find out what marketing strategies for easy mudharabah savings products are used by Bank Syariah Indonesia KCP Medan Juanda to increase the number of customers. This research uses descriptive qualitative analysis methods, using primary data, namely the researcher took data directly by interviewing the Marketing Funding BSI KCP Medan Juanda and secondary data secondary data obtained from documents, scientific journals, books and literature related to the research problem. The results obtained were that BSI carried out a marketing strategy, one of which was by implementing the 4p marketing mix, namely (product, price, promotion, place). BSI must be able to estimate strategic locations, collaborate with other agencies, expand market share, improve quality and innovate.

Do Corporate Consolidations Affect the Competitive Positioning of Non-Financial Firms in China?

In a quest for economies of scale, access to technologies, and, most importantly, expansion of market share, Chinese public companies have been engaged in several consecutive waves of mergers and acquisitions (M&As) involving mostly domestically domiciled non-listed targets from the same or adjacent industries. Relying on a comprehensive panel dataset of 7,998 transactions completed between 1993 and 2020 by 2,842 publicly listed acquirers domiciled in China, the paper attempts to establish whether M&A deals allow acquirers to improve their market share and, consequently, their relative market position. We use dynamic panel regression and ordered logit models to establish and quantify the link between deal characteristics and the post-deal market share of the combined entities. Our empirical findings demonstrate that corporate consolidations exercise no significant impact on the relative competitive positioning of firms. Only acquisitions by industry leaders produce a sizeable increase in the latter’s market share and lead to higher industry concentration. Most consolidations occur among outsiders exhibiting a high degree of similarity, relatively lower profitability, and stagnant market shares within the more competitive industries with higher rates of firm creation. These consolidations, often in the form of mergers, are not effective in advancing the combined entities’ competitive positioning. Despite the fact that the bulk of corporate consolidations appears unlikely to constitute a threat to competition in the medium term, careful regulatory oversight may be warranted within the currently fragmented and highly commoditized industries, which appear likely to consolidate at the fastest pace. JEL Classification: G30, G32.

Analysis Mix Digital Marketing towards Satisfaction Customers in SMEs in Village Padang Tualang

Digital marketing is promotional activities and market search through online digital media by utilizing various means such as social networks. The aim of this research is to increase knowledge and skills about digital marketing, especially social media, for Small and Medium Enterprises (SME) business people to increase their sales and profits. Technology currently continues to develop and the benefits of using the internet are felt by its users. Some people feel dependent on the internet, including the activities of Small and Medium Enterprises (SMEs) in utilizing information technology to run their business. The aim of this research is to generally describe the impact of digital marketing on SMEs. From the research results, it is known that digital marketing makes it easier for SMEs to provide information and interact directly with consumers, expand market share, increase awareness and increase sales for SMEs.

PRIORITY DETERMINATION OF MARKETING MIX AT NADHIRA NAPOLEON GIFT SHOPS IN PEKANBARU USING THE ANALYTIC NETWORK PROCESS METHOD

Nadhira Napoleon is one of the shops that houses the largest and most comprehensive chain of souvenir shops in Pekanbaru City. In carrying out its business certainly can not be separated from a good marketing strategy. One of the marketing strategies that is often carried out by a company is the 7P marketing mix. This study aims to determine marketing mix priorities at Nadhira Napoleon's Souvenir Shop. Data analysis is carried out by means of weighting from experts, distributors and consumers using the ANP (Analytic Network Process) method. The results of the data analysis show that the Place mix is ​​the first priority carried out by the Nadhira Napoleon Gift Shop with a weight of 0.227 with a percentage of 22.72%. Followed by the place marketing mix which occupies the first position, namely out lite Location with a weight of 0.085 with a percentage of 17. Furthermore, the alternative that is the first priority of the marketing mix is ​​to expand market share with a weight of 0.247 and a percentage of 49.4. Gift shop Nadhira Napoleon set up a gift shop which is strategically located, with easy access for consumers. Starting from the layout, shop settings, traffic flow conditions such as congestion, and parking lots for easy access in and out of vehicles and the level of security is very trustworthy, so that the Nadhira Napoleon Gift Shop can dominate the market share for souvenir products.

Pemanfaatan Aplikasi E-Commerce Pada Pemasaran Produk UMKM Keripik Beras Di Desa Kalumpang

MSMEs are trading businesses managed by business entities or individuals which refer to productive economic businesses in accordance with the criteria stipulated by Law Number 20 of 2008. One of the MSMEs in the Kalumpang Village area is the Rice Chips MSME which is located at Kp Kedung Bulus, Kalumpang Village Padarincang District, Serang Regency, which is a community business in the village. So far, the marketing process for this product is still carried out traditionally, so that sales results are not optimal and the reach of promotion is limited because promotion is still carried out by word of mouth. Therefore, we as students with this community service activity contribute to designing applications and utilizing e-commerce through creating applications or websites as promotional and sales media for Rice Chips products so that we can increase sales and expand market share.

Research on Insta360's Marketing Strategy

Insta360 is a technology company specializing in producing and developing panoramic and sports cameras. According to the report of professional research institutions, Insta360 has reached the world's first market share in the field of panoramic cameras. They are also actively preparing to go IPO. There's no denying that Insta360, a young company that's been around for seven years, owes its success to its marketing strategy. Its brilliant marketing strategy has been used as a model by other tech start-ups. This research uses SWOT analysis method to analyze Insta360's marketing strategy, studies its internal advantages, disadvantages and external opportunities and threats of brand marketing. It can be concluded that Insta360 should use the funds obtained after the IPO to build production lines, improve quality and lower prices, so as to attract more potential customers and further expand market share.

Unveiling the Legal Veil of Conglomerate-Owned Companies

Objective: This research seeks to comprehensively analyze the legal dimensions associated with conglomerates' management and oversight of their subsidiary companies. The study emphasizes the significance of adhering to established legal principles and frameworks in this context.
 
 Theoretical Framework: The term "conglomerate," as defined by the Big Indonesian Dictionary (KBBI), pertains to a prominent entrepreneur who possesses multiple companies or subsidiaries operating across diverse business sectors. These entities, while legally distinct, are consolidated into an integrated economic entity under the conglomerate's control. Conglomerates leverage their assets and existing companies to invest in other businesses through means such as establishing new entities, acquisitions, mergers, or spin-offs. This consolidation aims to achieve dividends, gain product/service control, and expand market share.
 
 Method: This study employs a normative legal research methodology to investigate conglomerates' legal aspects. The research approach involves scrutinizing legal rules, principles, and doctrines. It adopts a statutory approach by analyzing relevant legislation and regulations pertaining to conglomerates. Additionally, a conceptual approach is utilized to explore evolving perspectives within legal sciences. The research draws on primary, secondary, and tertiary legal sources, including legislation, official records, literature, expert opinions, and legal publications.
 
 Results and Conclusion: Conglomerates oversee distinct companies that form an integrated group, maintaining independent legal status. Professional management is upheld through separate Boards of Directors and Commissioners. Legal clarity and adherence to corporate law are emphasized to prevent liability. Amendments or new laws are needed in Indonesian Corporate Law to address conglomerate liability gaps.
 
 Originality/Value: This research contributes to the field by offering a comprehensive exploration of the legal intricacies associated with conglomerates and their subsidiary entities. It highlights the importance of adhering to legal frameworks and principles, providing insights into potential legal reforms necessary for effective conglomerate management and control.

ANALISIS STRATEGI PARTNERSHIP DALAM MENCAPAI OKR PADA PERUSAHAAN PT. GITS INDONESIA

This research explores the partnership strategy implemented by PT GITS Indonesia, a digital agency and IT consulting company, to achieve measurable goals through the Objective and Key Results (OKR) framework. This research uses a qualitative descriptive method to understand how PT GITS Indonesia implements partnerships with external partners, vendors, and IT education institutions to create synergies, increase innovation, and access new resources. The results showed that PT GITS Indonesia successfully utilized OKRs and partnership strategies with a measured and structured approach. They identified potential partners, monitored vendors, analyzed partner products, carefully drafted documents, searched for cooperation partners, and initiated new ideas. With this approach, PT GITS Indonesia increased sales, expanded market share, and improved customer experience, gaining a competitive advantage in the market. Practical suggestions include optimizing OKRs, strengthening partner collaboration, developing team skills, and maintaining an accurate database. Academically, PT GITS is advised to continue engaging in research and collaboration with universities and monitor legal changes to strengthen their reputation as a reliable and innovative business partner.
 
 Key words: Strategic Partnership, OKR, Marketing, Vendor

Solution Attracting Customers to Participate in Life Insurance in the Vietnam Market

Vietnam is a potential market for life insurance, but so far, the growth rate of life insurance has not been commensurate with a densely populated market like Vietnam. The purpose of the article is to give an overview and preliminary view of the development of life insurance in Vietnam. There are still limitations in the business activities of these enterprises. The ability to expand market share and necessary solutions for life insurance businesses in Vietnam.