Malang Mangrove Conservation Business Strategy Development in the Perspective of SWOT Analysis

Noerchoidah Noerchoidah

doi:10.37802/jamb.v2i1.161

Abstract

Focuses on the marketing offers of Malang mangrove conservation in order to increase visitor trust and happiness. Malang mangrove conservation is able to compete fiercely in the market, allowing guests to come to Malang mangrove conservation without feeling threatened by the competition. It is essential to create a service marketing strategy for Malang mangrove conservation that it capitalizes on current strengths while avoiding potential weaknesses and threats. All of the following alternatives are available: expanding market share, boosting cooperative cooperation, and establishing links with academia, government, and industry. It is also possible to discover a new business opportunity. In addition to increase service quality, a number of government measures may increase visitor loyalty. Creating marketing objectives with other tourism organizations and improving the overall quality of service are just a few of examples. Exploration of a business's weaknesses and opportunities increasing the effectiveness of social media promotion and marketing would expedite the deployment process.

Highlights

When it comes to increasing a country's foreign exchange and improving its economy, one of the most promising sectors to look into is the tourist industry
In tidal circumstances with sandy soil frequently filled with sea water and affected by salt levels, mangrove forest ecology supports coastal and marine species [2], [3]
The creation of Malang mangrove conservation was aided by the measurement of intensity indicators

Summary

Introduction

When it comes to increasing a country's foreign exchange and improving its economy, one of the most promising sectors to look into is the tourist industry. Profits from tourism would outstrip those from other economic sectors if it is properly developed and planned, according to experts. Tourism development may influence today's growth of tourist locations [1]. Most nations depend on the tourist sector, since both the government and the service providers have a source of taxation and revenue for tourism. In tidal circumstances with sandy soil frequently filled with sea water and affected by salt levels, mangrove forest ecology supports coastal and marine species [2], [3]. Animals, and the surrounding environment are all part of the mangrove forest ecosystem. In addition to being habitats, spawning grounds, and sources of nutrients other than mangrove forests, the environmental works arising from mangrove forests may be utilized as sites of scientific investigation, educational opportunities, and ecotourism [4]

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Conclusion