Abstract

The peculiarities of modern investment activity of enterprises are analyzed in the work. The goals of investment activity of enterprises are structured: increase of profitability; expanding market share; strengthening innovation activity; improving investment attractiveness. The current problems of project management are highlighted: management of limited resources to achieve goals; funding and weighted evaluation of potential criteria; integration of tasks on the main business processes; distribution of roles and responsibilities of all performers and stakeholders; project portfolio management; project management software. The interests of the main stakeholders of the projects are classified: increase of profits and dividends, improvement of reputation (business owners): efficiency and effectiveness, self-realization, authority (managers); proper wages and social guarantees, self-realization, recognition of work results (employees of the enterprise); fulfillment of contract conditions and refund, solvency of the enterprise (investors); optimal ratio of price and quality of goods, compliance with the terms of the order (consumers); increase in order volumes, timely payments under the terms of contracts, long-term relationships (suppliers); activities that meet the requirements of the law, payment of taxes, job creation, implementation of volunteer social and cultural projects (public authorities); growth of cooperation agreements (intermediaries); availability of competitive advantages, market leadership (competitors). In order to develop skills in the formation of hybrid project management systems, the features of approaches to project management have been studied: cascade project management; Agile; Six Sigma; PRINCE2. Systematized priority areas for solving project management problems: training of enterprise managers by programs: project management software; team leadership; project portfolio management; change management; increasing the stress resistance of managers; conflict resolution; talent management; project management information support; team building; Public Relations; attracting various sources of project funding; planning enterprise development programs and updating business models; reconciling the interests of project stakeholders. Which in turn will optimally solve the problems of project management and improve the results of the enterprise. These issues are for further research: studying the peculiarities of attracting various investors to finance enterprise projects and concluding investment agreements.

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