The purpose of this study is to derive priorities for the performance of the exhibition, and to provide practical basic data to the organizers and participating companies for the exhibition to promote the exhibition industry. To achieve this, the performance items of the participtaing companies and their factors were selected in order to derive their relative importance through AHP analyis. AHP survey targets were 12 senior level employees of participating companies, 11 experts, including professors and Ph.D. researchers, and 11 exhibition-oriented companies. AHP results in a large category item evaluation index being prioritized in the order of market expansion (.299), competitive improvement (.298), newt ork (.157), industrial information (.129), and motivation (.117). Assessment indicators for sub-categories show increased market sales & orders (.307), introduction of new products & new technologies (.277), discovery of new customers (.229) and pioneering new markets (.187). As for sub-categories for motivation, priorities were derived in the orde rof enhancing the sense of belonging & self-esteem (.493), helping with staff recruitment & training (.315), and opportunities for direct communication with customers (.192). Finally, hte priority for the overall group performance factors was to secure a competitive advantage (.130), improve ocrporate image (.119), increase in field sale s & orders (0.092), and introduce new products & new technologies (0.083).