Erode District Research Articles

Turmeric Cultivation in Erode District: An Analysis of Farmer Constraints

Turmeric farming is a key agricultural activity in the Erode District of Tamil Nadu, contributing significantly to the region's economy. However, farmers in this area face a myriad of constraints that hinder their productivity and economic stability. This study investigates the specific challenges encountered by turmeric growers, focusing on technical, economic, marketing, storage, and general constraints. In terms of production, consumption, and exports, India leads the world in turmeric usage. India is estimated to produce 11.7 lakh metric tonnes of turmeric in 2022–2023. Telangana, Maharashtra, Karnataka, Tamil Nadu, Andhra Pradesh, Madhya Pradesh, and West Bengal are the main states in India that produce turmeric. In Tamil Nadu, 96,000 metric tons of turmeric are grown around 20,000 hectares. An ex-post facto research design was employed, with Kodumudi Block selected due to its prominence in turmeric cultivation in Erode district. A proportionate random sampling technique was used to select 120 respondents from five villages: Vengampur, Punjai Kollanali, Unjalur, Kollathupalayam, and Kodumudi. The inclusion of an interview schedule as the data collection tool adds depth to the study, as it allows for a structured approach to gathering information directly from the respondents, ensuring the reliability and validity of the findings. The data that were gathered was compiled and subjected to suitable statistical analysis like cumulative frequency method, percentage analysis and ranking method. The findings reveal that the most critical issues include high fluctuations in market prices, pest and disease outbreaks, inadequate storage facilities, and a lack of technical guidance. Economic challenges such as high input costs, difficulty in securing loans, and insufficient subsidies further exacerbate the situation. Marketing constraints, including poor transportation infrastructure and the absence of regulated markets, force farmers into distress sales. General issues like labor shortages and inadequate irrigation facilities add to the farmer burdens. To address these challenges, the study suggests implementing efficient irrigation systems, promoting integrated pest management (IPM) programs, establishing community-based storage facilities, and strengthening farmer cooperatives to enhance their bargaining power. Additionally, introducing government-backed procurement systems with minimum support prices (MSP) and improving access to financial services are recommended as the solutions. By tackling these constraints, the study aims to enhance the sustainability and profitability of turmeric farming in Erode District, ensuring a stable livelihood for the farmers.

Value Addition and Consumer Preference on Social Media Marketing: A Case Study of the Kazhani Farmers Market

This study investigates the role of value addition in shaping consumer preferences through social media marketing, focusing on Kazhani Farmers' Market in Erode district, Tamil Nadu. Conducted in June 2024, the research explores how value-added features, such as improved health benefits, enhanced product quality, and innovative characteristics, influence consumer choices. Using open-ended questions, data were collected from market members on their preferences for value-added products and the reasons behind these preferences. Qualitative analysis performed with NVivo software, revealed that consumers are drawn to products that offer significant benefits, dietary value, and superior quality. The findings indicate that social media marketing strategies highlighting these value-added attributes can effectively engage consumers and drive purchasing decisions. This study provides insights for businesses aiming to optimize their social media presence and cater to health-conscious consumers by emphasizing the unique value of their products.

An Analysis of Tamil Nadu Income-Based Consumption Patterns and Consumer Behaviour for Jaggery and Khandsari Sugar: A Review

Purpose and Objectives: Markets such as Coimbatore, Tiruppur and Erode district Cooperative Jaggery Marketing Federation (CTEDCJMF), Selur Farmers Sugarcane Products Market (Farmers jaggery market), Pilikalpalayam and Chitthode jaggery market exclusively for jaggery and khandsari sugar, coconut and palm sugar. Methodology: Snowball sampling method was used for the data collection and also producers, visiting the market also enrolled in the study. Totally 30 producers of each sugar, 60 middlemens and 120 consumers who purchased sugar through the identified marketing channels were interviewed for the study. The data collected were analyzed to determine the cost and returns for three types of sugar. The price spread at various marketing levels, trader concentration ratios, and consumer buying behavior towards alternate forms of sugar were also examined. Principal component analysis was used to identify factors influencing consumer purchases of alternate forms of sugar. Key Findings: The results of the sample respondents showed that sample respondents of jaggery and khandsari sugar producers, majority of the sample respondents were aged between 31-40 years (33.33%) followed by 26.67 percent in the category of 20-30 years, about 23.33 per cent of the sample respondents in the producer category were aged above 50 years, followed by 16.67 per cent aged between 41-50 years. Implications: Hence, the demand for coconut sugar is very low, so promotional efforts should be made to popularize its health benefits among consumers. In the case of jaggery and khandsari sugar, product modification into cube form (similar to white sugar cubes) will increase market preference and acceptability.

A STUDY ON POLICY HOLDERS PREFERENCE TOWARDS LIFE INSURANCE POLICY IN ERODE DISTRICT

Insurance is basically working on the principle of ‘many sharing the loss of a few’. People facing common risks come together and make small contributions to a common fund and it can be called a co-operative venture. Insurance is also an effective risk management tool. The responsibility of taking care of the family, ensuring the security of the family are shifted from the shoulders of an individual to the life insurance companies since it curtails risk and substitutes certainty for uncertainty in human life. Life is a roller coaster ride and is full of twists and turns, one cannot take anything for granted in life. Life insurance policy helps in not only mitigating risk but also provides a financial cushion against adverse financial burdens suffered. A life insurance policy is distinct from other financial instruments because of the risk cover provided. It is one of the basic needs of an individual; every individual for his own sake and for the sake of his family should invest in life insurance. Life insurance provides for risk, life and health cover, investment, savings and tax shelter. This study Aims to findout to identity the Satifaction level of the policy holders in Erode District.

A Study of the Agricultural Methods Used by Turkish Farmers in the Erode District

A Study of the Agricultural Methods Used by Turkish Farmers in the Erode District

An Investigation into the Level of Financial Literacy among Women in Rural and Urban Areas of Erode District

The present study focuses the financial literacy of rural and urban areas women in Erode district. In the volatile economy, financial literacy is very important role in every individuals life especially women. The low level of financial literacy cannot be able to know about the financial services provided by bank. This study reveals that with sample size of 40, rural and urban area women are how they financially strong and discriminated rural and urban women who mostly aware in traditional financial products. In this survey used primary and secondary data. The statistical tools used like percentage analysis, descriptive analysis and ANOVA.

The Organizational Structure, Conduct, and Outcomes of Coimbatore and Erode District Companies Using Different Sugar Substitutes

According to a study on market performance, producers will still receive a higher percentage of the profit even if they sell on a larger scale than other actors. The price difference for ten kilograms of sugar was calculated to be Rs. 100. Still, a lot of consumers choose to pay more for sugar in retail establishments when they buy it in smaller amounts rather than in bulk. Even if the price difference for ten kilograms of sugar is only Rs. 90, the producer is making a sizable profit margin, according to a market performance analysis. Simple percentage and averages were worked out to assess the general characteristics such as age and experience of the intermediaries and consumers. However, in this instance, the producer sells in larger numbers, either through the market or directly to the wholesaler, enabling them to keep a considerable portion of the earnings from their products. A market performance analysis indicates that the producer will share in the profit margin at a higher rate than other chain participants. Because 20 kilograms of palm sugar can be made from 60 liters of palmyrah tree sap, his production expenses will match farmers profit margin.

Agro retailer’s opnionon ‘Bharat’ – one nation, one fertilizer scheme

Background: In the year of 2022,Prime Minuister Narendra Modi launched the ‘Pradhan Mantri Bhartiya Jan UrvarakPariyojana that is One Nation, One Fertilizer Scheme. By this scheme all fertilizer brands will be in a uniform design and brand that is Bharat and not under the manufacture brand name. This concept was introduced in keeping in mind of the farmers to get rid out of misunderstanding of fertilizer brands and products.Purpose: The study will explore the opinion and suggestions from the agro retailers towards the Bharat concept which is about to get implemented across the country. Objectives:To find out the opinion and suggestions from the agro retailers on the upcoming concept ‘Bharat’ by the government of India and to analyse the suggestions to find out the merits and demerits from retailer point of view.Methodology: The researcher has targeted Erode district in Tamil Nadu for the study and the district has more the 200 villages with more than 150 agro retailers operate in this target area. A survey is designed to gather primary data, while secondary data is gathered to supplement the knowledge gained from primary data for legal advice.Findings: This work determines the acceptability level of the agro retailers for the Bharat concept and as well as merit, demerit, suggestions from the retailers. This paper will provide directions for future research. Research, Practical & Social Implications: This work advises government policy makers, managers of fertilizer manufacturing companies to frame future processes of the ‘Bharat’ concept for implementation. Agro retailers’ merits and demerits could be considered during the process of implementation.

An Exploratory Study on Factors Influencing the Purchase Intention of Packaged Milk in Erode District, India

Consumption of unbranded milk leads to several problems in children and adults. Therefore, innovative packaging technologies is needed for the development of extended shelf life and value added foods and food products. The objective of the present study is to identify the factors influencing the purchase intention towards packaged milk. The study area is confined to Erode district because of its high population and high purchase of packaged milk. Primary data were collected by using a well-structured and pre tested questionnaire. An exploratory factor analysis was performed to identify the underlying factors of consumer intention towards packaged milk. From the analysis, it is found that, product quality, value addition and promotional activities like advertisement were the factors that influenced the buying intention of packaged milk.

Bridging the Knowledge Gap: Enhancing Awareness among Farmers about Millet Cultivation

Millet cultivation plays a crucial role in enhancing food security and promoting sustainable agriculture through its climate-resilient nature and nutrient-rich composition, contributing to both environmental and human well-being. However, the cultivation of millet has witnessed a decline in recent decades due to a lack of awareness among farmers about its benefits and importance, resulting in a knowledge and information gap. To address this issue, intervention programmes have been designed with specific methods like workshops, field demonstrations, and the distribution of educational materials to empower farmers with knowledge about the nutritional, economic, health, and environmental advantages of millets. This study was conducted in ten villages in Kodumudi blocks in Erode district, Tamil Nadu, to assess the reasons for farmers' hesitation in cultivating millets and to evaluate the impact of the intervention programme on their knowledge and attitudes towards millet cultivation and its health benefits. The results indicate significant correlations between age, education, farm size, farm experience and the reasons for not cultivating millets. The study investigated the impact of an intervention programme on farmers' knowledge and attitudes towards millet cultivation. Pre- and post-intervention data were collected from 477 farmers. The findings revealed significant improvements in farmers' knowledge levels after the programme, with a mean score increase from 48.57 to 52.26. Similarly, attitudes towards millet cultivation showed positive changes, with mean scores rising from 93.86 to 100.46. Results revealed the effectiveness of the programme in promoting informed and sustainable agricultural practices. The findings highlight the importance of enhancing awareness among farmers about the benefits and best practices of millet cultivation to foster its adoption and leverage its numerous advantages.

A Study on Buyer’s Behaviour Towards Next Gen Home Products with Special Reference to Erode District

This study delves into the intricacies of buyer behavior concerning Next Gen Home Products in Erode District, India, with the aim of assessing consumer awareness and understanding of these innovative products and identifying key factors influencing purchase decisions. Employing a descriptive research design, the study utilized a sample size of 119 respondents from diverse occupational backgrounds through stratified random sampling. Statistical tools such as frequency analysis, descriptive statistics, ANOVA analysis, and correlation analysis were employed for data analysis. The findings of the study reveal that consumer awareness of Next Gen Home Products is highest for factors such as ‘Comprehension of Home Systems Controlled Remotely’ and ‘Familiarity with Automated Environmental Control Systems,’ while ‘Familiarity with Intelligent Home Technology’ ranks lowest. Factors significantly influencing buyer decisions include ‘Endorsements from Personal Contacts’ and ‘Influence of Online Consumer Feedback,’ followed by ‘Product Design and Visual Appeal’ and ‘Customer Support Quality.’ Notably, a positive correlation exists between consumer awareness and purchasing factors. Age, educational qualification, occupation, and gender were also found to influence consumer behavior. Based on these findings, several suggestions are proposed, including educational initiatives to enhance consumer awareness, leveraging personal contacts and online feedback, focusing on product design, improving customer support quality, emphasizing long-term savings benefits, and effectively communicating cost-effectiveness. In conclusion, this study provides valuable insights for businesses and policymakers in Erode District to align their strategies with consumer preferences in the Next Gen Home Products market. By implementing these suggestions, companies can improve their market performance and enhance the adoption of innovative home solutions in the region.

Impact Of Social Media Addiction On Attention Seeking Behavior Among College Students In Erode District

Impact Of Social Media Addiction On Attention Seeking Behavior Among College Students In Erode District

CUSTOMERS ATTITUDE AND SATISFACTION TOWARDS ONLINE SHOPPING: A STUDY IN ERODE DISTRICT OF TAMILNADU

Objectives: In the rapidly expanding e-commerce market of India, understanding customer satisfaction across diverse age groups is crucial. This survey aims to provide insights into the determinants of customer satisfaction in online purchasing, focusing on participants from the Erode District. By exploring age-specific trends, the study seeks to uncover distinct preferences and expectations among different age cohorts in online shopping. The objectives include examining customers' online shopping habits, attitudes, and satisfaction based on their age groups.
 
 Methods: Participants from the Erode District of Tamil Nadu, India, were involved in this survey. The methodology likely involved collecting data through structured questionnaires, interviews, or online surveys tailored to capture various aspects of participants' online shopping experiences. The survey may have incorporated demographic information, shopping behaviors, preferences, and satisfaction levels to analyze age-specific trends accurately. Statistical analysis methods were likely employed to interpret the gathered data and derive meaningful insights.
 
 Results: The results of the survey provide valuable insights into the online shopping habits, attitudes, and satisfaction levels of customers in the Erode District across different age groups. It likely revealed significant trends and patterns regarding preferred shopping platforms, product categories, payment methods, and factors influencing overall satisfaction. The findings may also highlight any disparities or similarities in shopping behaviors and satisfaction levels among distinct age cohorts, offering actionable insights for e-commerce firms and policymakers.
 
 Conclusion: Understanding customer satisfaction in online purchasing is essential for the sustainable growth of the e-commerce sector. This survey conducted in the Erode District underscores the significance of recognizing age-specific preferences and behaviors among online shoppers. By comprehending the diverse needs and expectations of customers across different age groups, businesses and governments can formulate targeted strategies to enhance the online shopping experience, drive customer satisfaction, and foster the continued expansion of the e-commerce market in India.

Ethnomedicinal survey on plants used by tribes in Gunri panchayat of Sathyamangalam Taluk, Erode District, Tamil Nadu in India- Part II

The present communication is in continuation with the earlier published paper (Journal of Non-Timber Forest Products 30(2): 92-101, 2023), where the results of ethnobotanical survey of 9 villages of Gunri Panchayat of Sathyamangalam Taluk, Erode District were presented.

Estimation of forest canopy density through Geospatial Technology-a case study on Sathyamangalam Forest, Erode District, Tamil Nadu.

The term forest canopy density (FCD) refers to one of the important criteria used to evaluate forest's ecological health. It plays a significant role in assessing the health of the forest and serves as a key landmark for potential management actions. The canopy coverage or crown cover is referred to the percentage of the forest floor that is covered by the vertical projection of tree crowns and necessary for monitoring the condition of the forest. The present study aims to estimate the forest canopy density (FCD) through Geospatial Techniques for Sathyamangalam Forest for the period between 2016 and 2022 with SENTINEL 2A satellite data. The weighted overlay analysis method was implemented with biophysical parameters, namely, Normalize Difference Vegetation Index (NDVI), Advanced Vegetation Index (AVI), Shadow Index (SI), and Soil Bareness Index (SBI) to analyze the state of the forest and its activity. The results observed significantly that the forest canopy with 158.60 km2 in 2016 which is increased to 190.37 km2 in 2018 (1.14%) then suddenly decreased to 134.85 km2 in 2020 (2.47%). The forest canopy has recovered some of its original area with 168.83 km2 through better environmental conditions during 2021-2022 (1.52%). Therefore, Geospatial Technology plays a significant role in estimating recent changes in regional forest.

Understanding E-Resource Adoption: Insights from Instructors and Higher Educational Students in Erode District

Despite the reality that e-resources are becoming increasingly accessible in educational settings, it is important to examine how instructors and students perceive these resources in the Erode District. The study issue arises from the lack of knowledge on these stakeholders' perceptions and interactions with E-resources, which may possess a big influence on technology is incorporated into the process of instruction and learning. This study examines instructors' and learners' of using e-resources in higher education This study aims to determine the extent to the Erode district understanding among instructors and students about the benefits, drawbacks and availability of adopting e-resources using a survey approach based on SPSS. The research shows that the majority of instructors and learners were aware of HEC libraries as well as electronic books, publications and magazines. They utilized the accessible e-resources for study, tasks and preparing for class after becoming satisfied with them. The primary reasons for utilizing e-resources were storage and flexibility, cost reduction from eliminating duplication and printing, as well as ease of accessibility. The participants' challenges while using e-resources were insufficient internet connections, IT support and desktops. As a result of the investigation, appropriate classes for instructors and learners must be planned to expand understanding and facilitate the efficient use of e-resources.

Production performance of high yielding variety of finger millet in Erode district of Tamil Nadu

Production performance of high yielding variety of finger millet in Erode district of Tamil Nadu

Economic Analysis of Resource Use Efficiency of Turmeric in Erode District of Tamil Nadu, India

Turmeric, a golden spice obtained from the rhizome of the plant Curcuma longa, has been used to give color and taste to food preparations since ancient times. to increase the productivity of turmeric it’s essential to know the resource use efficiency of turmeric. Hence, the present study has taken up with the objective of to analyze the factors affecting yield of turmeric and study the factor use efficiency in turmeric. The study is based on the primary data collected from Erode district of Tamil Nadu. The primary data required for the study were collected through personal interview with the help of a comprehensive interview schedule. Results showed that 96 per cent of the variation in the dependent variable was explained by the independent variables selected for the study. The variables labour and irrigation were significant at one per cent level of probability. The variables quantity of rhizome, quantity of organic manure and quantity of inorganic fertilizer were significant at five per cent level of probability.

Effect of polyhalite and muriate of potash on quality attributes of sugarcane (Saccharum officinarum L.) in Inceptisols

Polyhalite is a hydrated sulphate evaporate mineral containing potassium, sulphur, calcium and magnesium that crops require in significant quantities but has limited evaluation as a fertilizer for sugarcane.The sugarcane crop has a high demand for potassium for better quality. To keep the above facts in mind, the present experiment was conducted to evaluate the effect of polyhalite and muriate of potash (MOP) on the quality attributes of sugarcane var. Co 11015 (Atulya) in sandy loam soil at Arachalur, Erode district. The experiment was laid out in a randomized block design consisting of ten treatments. The treatment included were T1 –control, T2 - 50% K as MOP, T3 - 100% K as MOP, T4 - 100% K as Polyhalite, T5 - 100% K (1:1 ratio of Polyhalite and MOP), T6 - 100% K (1:3 ratio of Polyhalite and MOP), T7 - 150% K as MOP, T8 - 150% K as Polyhalite, T9 - 150% K (1:1 ratio of Polyhalite and MOP), T10 - 150% K (1:3 ratio of Polyhalite and MOP). The application of potassium fertilizers in different levels and ratios significantly (5%) influenced the quality attributes of sugarcane. The results of the experiment revealed that the application of 150% K (169.5 kg K2O ha-1) as polyhalite (T8) recorded maximum brix, pol, purity, CCS%, and extraction% and also this treatment was recorded minimum reducing sugar and fibre%. The present experiment would be helpful to sugarcane farmers for quality improvement through the application of polyhalite as a potassium fertilizer.

Characterization of black turmeric genotypes based on DUS descriptor (Curcuma caesiaRoxb.)

In accordance with the DUS multiscale scoring standards, a study was conducted at Farmer’s Field in Vadapalani village of Erode district, Tamil Nadu to characterize twenty black turmeric genotypes for sixteen characters. Three of the examined characteristics viz., Leaf color (ventral side), Leaf margin, and Number of mother rhizome were found monomorphic. Seven characteristics were dimorphic and six were polymorphic. Tall plants with lengthy petioles, lamina lengths, and broad leaves were regarded as a plant morphological trait for choosing the best genotype (BTG 6, BTG 11, BTG 12, BTG 15, BTG 16, BTG 17, BTG 19) that are adaptable to local conditions. Black turmeric rhizome variations in inner core color have drawn attention. The inner core of the rhizome’s greenish-blue color can be used to identify the genotype BTG3. Earliness can be a sign for genotypes BTG6, BTG11, BTG15, and BTG19 because they were shown to have short-duration types with less than 210 days. The differences seen with DUS characters provide a clear window for selection based on desired morphological characteristics that may be used for selecting individuals based on particular traits.