Abstract

The present study focuses the financial literacy of rural and urban areas women in Erode district. In the volatile economy, financial literacy is very important role in every individuals life especially women. The low level of financial literacy cannot be able to know about the financial services provided by bank. This study reveals that with sample size of 40, rural and urban area women are how they financially strong and discriminated rural and urban women who mostly aware in traditional financial products. In this survey used primary and secondary data. The statistical tools used like percentage analysis, descriptive analysis and ANOVA.

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