The Organizational Structure, Conduct, and Outcomes of Coimbatore and Erode District Companies Using Different Sugar Substitutes

Abstract

According to a study on market performance, producers will still receive a higher percentage of the profit even if they sell on a larger scale than other actors. The price difference for ten kilograms of sugar was calculated to be Rs. 100. Still, a lot of consumers choose to pay more for sugar in retail establishments when they buy it in smaller amounts rather than in bulk. Even if the price difference for ten kilograms of sugar is only Rs. 90, the producer is making a sizable profit margin, according to a market performance analysis. Simple percentage and averages were worked out to assess the general characteristics such as age and experience of the intermediaries and consumers. However, in this instance, the producer sells in larger numbers, either through the market or directly to the wholesaler, enabling them to keep a considerable portion of the earnings from their products. A market performance analysis indicates that the producer will share in the profit margin at a higher rate than other chain participants. Because 20 kilograms of palm sugar can be made from 60 liters of palmyrah tree sap, his production expenses will match farmers profit margin.