Enterprise Management Strategy Research Articles

Analysis of International Cooperation Management Strategies of Enterprises under the Background of the “Belt and Road”

With the deepening of the “Belt and Road” initiative, Chinese enterprises are facing unprecedented opportunities and challenges for international cooperation. This paper mainly analyzes the current situation, existing problems, and coping strategies of enterprise international cooperation management in the context of the “Belt and Road”. This article expounds on the importance of the “Belt and Road” initiative for international cooperation of enterprises and analyzes the key links of international cooperation management of enterprises from the aspects of internationalization strategy, cross-cultural management, risk prevention and control, and resource integration. Finally, combined with the case, this paper puts forward the management strategies and suggestions that enterprises should adopt in international cooperation, to provide a useful reference for Chinese enterprises in international cooperation in the construction of the “Belt and Road.”

Management Strategies of Village-Owned Enterprises in Tanjungharjo Village, Bojonegoro

One of the efforts that the Indonesian government can undertake to boost the local economy is by encouraging Village-Owned Enterprises, known as “Badan Usaha Milik Desa” or BUM Desa, to become more active. In the case of Tanjungharjo Village, there is a BUM Desa named Tanjungkarya. However, during its implementation, various obstacles were encountered, such as a lack of financial resources, human resources, infrastructure, and effective programme management. This research aimed to describe the Management Strategies of the Village-Owned Enterprise (BUM Desa) for developing the community's economy in Tanjungharjo Village, Kapas Sub-District, Bojonegoro Regency. The study employed a qualitative approach with a descriptive method, and informant selection is based on purposive sampling. The informants consist of the Village Head of Tanjungharjo, the Secretary of Tanjungharjo Village, the Chairman of BUM Desa Tanjung Karya, the Secretary of BUM Desa Tanjung Karya, the Treasurer of BUM Desa Tanjung Karya, and members of the Tanjungharjo community. Data was collected through observation, interviews, and documentary analysis. The data was then analysed through data reduction, data presentation, and drawing conclusions. The research focused on six criteria based on Koteen's strategy, which are 1) organisational strategy, 2) resource strategy, and 3) programme strategy. The research findings indicate that the management strategies of the Village-Owned Enterprise (BUM Desa) to enhance the local economy in Tanjungharjo Village encompass three main aspects. First, in the organizational strategy aspect, there was a formulation of a vision and mission involving various stakeholders, and the implemented programmes align with the vision and mission set by BUM Desa Tanjung Karya. Second, regarding the resource-supporting strategy, there were still several hindrances that impede the optimisation of this strategy. Third, regarding the programme strategy, this pertained to the evaluation and implementation of programmes. Based on the programmes conducted by BUM Desa Tanjung Karya, they had contributed to the Village Revenue (PAD) for the Tanjungharjo Village Annual Village Budget (APB Desa). Thus, the management strategies of BUM Desa had not been fully executed optimally due to the presence of these obstacles.

THE ROLE OF RISK MANAGEMENT IN ENSURING THE FINANCIAL STABILITY OF ENTERPRISES UNDER FORCE MAJEURE CIRCUMSTANCES IN FOREIGN ECONOMIC ACTIVITIES

The article examines the influence of the modern globalized economic environment on the activities of enterprises operating in the field of foreign economic activity and facing a large number of risks in the course of their operation, in particular due to the influence of force majeure circumstances. The importance of risk management for ensuring the financial stability of enterprises in the conditions of increasing risks and threats to economic activity is determined. The impact of risk management on the financial stability of enterprises in foreign economic activity, especially in cases of force majeure, is studied. It has been proven that risk management in the context of foreign trade involves the identification, assessment, management and monitoring of risks that may arise. It has been determined that effective risk management allows business entities to properly adapt to changes in the economic environment and reduces the likelihood of financial losses in the event of force majeure events, such as the cessation of trade, sudden changes in exchange rates, or military or political crises. Strategies for including risk management in the management processes of enterprises based on analytical assessments and practical experience of ensuring financial stability are considered. Methods of risk identification, development of risk minimization strategies and mechanisms of risk control during foreign economic operations were studied. The objective necessity of forming an effective risk management system in the management mechanism of economic entities to ensure the financial stability of enterprises in foreign economic activity, especially in connection with force majeure circumstances, has been proven. The issue of implementing risk management at the level of strategic and operational management of enterprises is considered. Methods of risk forecasting, analysis of their impact on financial indicators and development of effective action plans to reduce possible negative consequences of exposure to risks and threats were analyzed. The necessity of introducing international risk management standards into the activities of Ukrainian enterprises, which contribute to increasing their level of competitiveness and compliance with international requirements, has been proven. The need for constant improvement of the risk management system and the introduction of corrections in enterprise management strategies, taking into account changes in the external environment, was identified. It is proposed to introduce approaches to the management of enterprises focused on effective management of financial risks in force majeure situations in order to ensure their financial sustainability and stability.

Transformation path and promotion countermeasures of aerospace enterprise management strategy based on industrial chain integration

With the rapid development of the aerospace field, the uncertainty, technical difficulty, significant shortening of the development cycle, parallel development and other characteristics of aerospace engineering are increasingly prominent, making the research and development management of aerospace engineering face unprecedented challenges, and the strategic management transformation has become an effective way to cope with complex environments. Strategic management is the art of decision-making and management, a method of allocating direction, objectives, tasks, policies and resources for overall and long-term development over a specific period of time. This paper not only studied the transformation path and improvement countermeasures of the management strategy of aerospace enterprises, but also studied the internal environment of the aerospace management strategy, the improvement mechanism of strategic leadership and the improvement countermeasures on the basis of integrating the industrial chain. Innovation in aerospace business models could then be promoted, and limited resources could be effectively integrated and allocated. Research and management capabilities could also be continuously improved, as well as the core competencies of aerospace enterprises, so as to ensure their long-term development. Taking the application and employment status of the aerospace profession, the education level of the personnel of aerospace enterprises, the proportion of each link of the industrial chain in the market size, the amount of aerospace technology imports, the market size and growth rate as the survey contents, the experiment showed that the amount of aerospace technology imports with the integration of the industrial chain has decreased by about 8.3 %.

Research on Cross-International Business Operation and Management Strategies of Enterprises

As globalization accelerates, the corporate realm finds itself amidst an unprecedented international business landscape. Conventional marketing paradigms and management strategies falter in such rapidly shifting environments, presenting both challenges and opportunities for multinational operations. This discourse delves into the myriad challenges facing multinational corporations, such as policy risks, legal framework disparities, cultural differentials, economic and monetary policy uncertainties, and disparate rates of technological advancement. Moreover, the article conducts a profound analysis of theories pertaining to international business and multinational management, cultural variance theories, as well as strategic management theories, with the aim of furnishing a robust theoretical foundation for multinational operations and management. Beyond mere theoretical exploration, this article also endeavors to elucidate various successful strategies in multinational operations and management, encompassing market entry strategies, marketing strategies, human resources management strategies, and financial and risk management strategies, in order to furnish enterprises engaging in international markets with reliable guidance and successful paradigms, thus encouraging the realization of both social value and commercial interests in tandem.

Innovative Strategies for Financial Investment Management Strategies of Enterprises in the New Era

With the in-depth development of economic globalization and the continuous emergence of new technologies, the importance of enterprise financial investment management strategy is becoming more and more prominent. The traditional financial investment management strategy can no longer meet the needs of enterprises in the new era and needs to be innovated with the times. For enterprises, the effectiveness and scientificity of financial investment management strategy will directly affect the competitiveness and long-term development of enterprises. Therefore, this study chooses the innovation based on the financial investment management strategy of enterprises in the new era as the research theme, aiming at exploring the innovative strategy to adapt to the needs of enterprises in the new era.

Data Ownership and Digital Governance: Promoting Enterprise Cooperation and Sustainable Development

In the contemporary data-driven era, the triad of data ownership, digital governance, and government-enterprise cooperation is woven intricately into the fabric of the digital landscape. At the core of this interconnected web lies the imperative to strike a delicate balance between safeguarding data rights, fostering data sharing, and upholding data security, all pillars underpinning the sustainable growth of digital ecosystems. This paper aims to illuminate the profound interplay between data ownership complexities, enterprise management strategies, and the overarching domain of digital governance. Furthermore, it delineates the landscape of pertinent legal frameworks that govern this intricate terrain. By embracing a nuanced, scenario-driven approach to data protection and by nurturing collaborations among diverse stakeholders, this article embarks on a quest to unravel how the implementation of effective cooperation models can serve as catalysts for the sustainable evolution of the digital economy. Simultaneously, these models advocate for responsible data governance, ensuring that the fundamental values of individual privacy and corporate interests remain duly safeguarded.

ENERGY EFFICIENCY MANAGEMENT STRATEGIES OF CONSTRUCTION ENTERPRISES: TYPES AND FEATURES

Purpose. The aim of the article is to systematize the modern types and features of energy efficiency management strategies of construction enterprises. Methodology of research. The method of systematization was used in research, which made it possible to classify the leading strategies of the specified category. The characteristics of the evaluated strategies were established with the help of the induction method, determined by the analysis of individual provisions of scientific works. Findings. Features of modern types of energy efficiency management strategies of construction enterprises are singled out and defined, including: strategies of intelligent energy efficiency management in the construction of office buildings, intersectoral network strategies of energy efficiency management, which include the participation of construction enterprises as structural participants, the strategy of standardization, certification and specifications of energy management of construction enterprises. The systematization of strategies of this type was carried out on the basis of the analysis of the provisions of scientific approaches of foreign authors and it was proved that their selected types are innovative, as they are based on modern models of interaction of participants, mechanisms that are acceptable for the current conditions of ICT development in the field of the construction sector. It has been established that the reference to the defined strategies can make it possible to improve the level of energy efficiency of construction enterprises and construction objects in the conditions of the development of a sustainable society and economy, aimed at the energy transition from fossil fuels and renewable energy, saving energy use. It was found that the implementation of strategies of the specified type has an effect both for socially responsible construction enterprises and for those that are focused only on compliance with existing norms and requirements. It is noted that the adaptation of the specified strategies to the conditions of operation of construction enterprises of Ukraine can be carried out given the fact that there are different positions of the business sector in this field. It was determined that the adoption of the trend of society and consumers regarding the choice of construction objects that have high energy saving indicators and involve the use of renewable energy is relevant for making decisions about the transition to energy efficiency of construction enterprises. Originality. The theoretical provision of types and features of modern energy efficiency management strategies of construction enterprises has gained further development. Practical value. The strategies identified in the study can be implemented in the conditions of Ukrainian construction enterprises, focused on achieving their own energy efficiency and energy efficiency of construction objects. Key words: energy efficiency, construction enterprises, CO2, construction objects, cross-sectoral network strategies, standardization, certification and specification of energy management, ICT, energy transition.

Impact of high-speed rail opening on the efficiency of enterprise human capital investment: Evidence from China

In the current context of China’s vigorous development of its high-speed rail (HSR) network to accelerate the realization of connectivity, which is the aim of the “Belt and Road” initiative, it is crucial to study how the specific opening of HSR enhances enterprise human capital investment efficiency. Using a multiple-time-point difference-in-differences (DID) regression model, we empirically study data from listed Chinese companies. An HSR opening can promote the efficiency of an enterprise’s human capital investment. We further explore the relationship between HSR and a company’s human capital investment, by considering the moderating effects of firm property rights and foreign shareholding. Our findings indicate that these factors can enhance the impact of HSR on the efficiency of firms’ investments in human capital. Finally, to ensure the reliability of our experimental findings, we employed a combination of propensity score matching and the DID methodology. The findings of this study offer empirical evidence that can inform enterprise management strategies and provide valuable insights for policymakers seeking to promote economic growth.

Analysis of Enterprise Management and Marketing Strategy Innovation Based on Big Data Era

Abstract The improvement of the level of informationization and the development of network science and technology have prompted the transformation of marketing methods, and the requirements of the market for the management of enterprise marketing strategy are also improving. This paper integrates the process of enterprise management and enterprise marketing strategy construction, and constructs the model of continuous marketing ability according to the system of enterprise marketing strategy operation ability and marketing strategy construction process, and constructs the model of enterprise management and enterprise constant marketing ability. From the perspective of resources and competition, the enterprise marketing power model and marketing resource allocation model are proposed and analyzed. Combined with the market research data, the user groups of R Vehicles Ltd. are characterized. With the help of LDA method, the theme capture of multi-platform user evaluation text is carried out to establish the product word-of-mouth marketing model. According to the enterprise marketing grid resource demand, BP neural network is constructed to predict the enterprise marketing expenses and evaluate the efficiency of marketing resource allocation. The analysis shows that the company’s marketing staff salary accounts for 0.4909 of the total marketing resources, resulting in a waste of resources, and thus the company should adjust the ratio of marketing resource allocation, focusing on the input to output ratio.

Analysis of Executive Compensation Management Strategies of Multinational Enterprises in the Context of RMB Internationalization

Abstract This paper applies the EVA-based bonus incentive model and the EVA-based stock option incentive model to the executive compensation incentive system of multinational enterprise D and calculates the EVA amount by combining the profitability of multinational enterprise D and compares it with the net profit amount of the enterprise to obtain the difference between the two. In order to further investigate the relationship between the EVA amount and the net profit of multinational enterprises, the correlation hypothesis between executive compensation and the management of accrued surplus and the management of actual surplus is carried out, respectively. The countermeasures for the management of executive compensation in multinational enterprises under the background of the internationalization of the RMB are proposed according to the establishment of the research hypothesis. Executive compensation and accrued surplus management are negatively correlated, as shown by regression analysis, and an increase in the former will have a significant inhibitory impact on accrued surplus management behavior. There is a positive correlation between executive compensation and natural surplus management, and the significance level is 5%. This means that the increase in executive compensation has a promotion effect on natural surplus management.

NK Model and the Construction of Enterprise Management Strategy

NK Model and the Construction of Enterprise Management Strategy

ЗАРУБІЖНИЙ ДОСВІД УПРАВЛІННЯ РОЗВИТКОМ МЕРЕЖЕВИХ ВИРОБНИЧО-ТОРГІВЕЛЬНИХ ПІДПРИЄМСТВ

The study is devoted to the analysis of management strategies of network production and trading enterprises, with an emphasis on their role in the global economy, optimization of supply chains, adaptation to international market conditions. The purpose of the study is to investigate foreign experience in managing the development of network production and trading enterprises. The study used the methods of critical literature analysis, which included a study of scientific publications, journal articles and reports of international organizations to assess the existing theories and practices of managing production and trade networks. The method of case studies of leading international companies that demonstrate different approaches to the management of production and trade networks was also used. As a result of the study, it is found that network production and trading enterprises that integrate production with the distribution and sale of goods play a significant role in the development of national economies. It is found that the key management strategies of these enterprises include cost reduction by locating production in regions with lower wages, adaptation to protectionist policies, integration of new technologies, increasing the sustainability of supply chains, environmental responsibility and individualization of approaches to consumers. It has been found that successful management of these companies requires a deep understanding of the interdependencies between different stages of the value chain and the need to balance strategic and tactical aspects of activity. Prospects for further research in this area include analyzing and studying foreign experience in managing the development of these enterprises, with an emphasis on the ability of companies to be innovative and flexible in response to rapidly changing global trends. The practical significance of the study lies in obtaining tools for developing effective management strategies for networked production and trading enterprises adapted to changing global conditions. It also contributes to the optimization of management processes from production to sales, providing companies with a competitive advantage in the market.

Research on Enterprise Management Strategy Innovation Under the Background of "Internet +"

Great changes have taken place in the management of enterprises in the "internet +" era. It can be said that the traditional enterprise management model has long been unable to meet the development needs of the new era, and it is urgent to innovate enterprise management. Under the background of "internet+",enterprises gradually shift the focus of competition from the scale of funds, the level of science and technology and decision-making to whether they can meet the needs of consumers in time and to the maximum extent. Therefore, the speed of competition has also become a factor that cannot be ignored in the innovation of management mode. In this paper, the necessity of enterprise management innovation in the era of "internet +" is briefly described, and the management strategy and development of ByteDance are briefly analyzed. The management strategy of ByteDance is analyzed from three aspects: digital management, enterprise encirclement strategy and management control system. On this basis, the enlightenment of ByteDance management strategy to enterprise management strategy innovation under the background of "internet+"is put forward. Intended to provide theoretical reference for innovative practices of enterprise business strategies.

Data adjusting strategy and optimized XGBoost algorithm for novel insider threat detection model

With the growth of access to internal system resources, the insider threat problem is emerging and can bring immeasurable losses to enterprises. In order to detect the hidden threats and guide the formulation of enterprise management strategy, it is important to analyze and understand the employee behavior. Thus, we suggest a user behavior analysis system framework, which mainly includes data processing, user behavior modeling and results analysis. Data Adjusting (DA) strategy and optimized eXtreme Gradient Boosting (XGBoost) model are utilized with the aim of full analysis small amount of feature information. The strategy for detecting suspicious behavior can be the following. Firstly, select initial suspicious data, misclassification data retention and combination sampling. Secondly, for further behavior model construction, an improved Particle Swarm Optimization algorithm based on ethnic randomized particles (ERPSO), which introduces Gaussian white noise with adjustable intensity into acceleration coefficients is given for searching the optimal XGBoost parameters. In addition, based on the designed DA strategy and the proposed ERPSO algorithm, we have also compared the results of the proposed methods with the current state-of-the-art methods. Experimental results show that the XGBoost optimized by the ERPSO (ERPSO-XGBoost) model has comprehensive performance, which proves the rationality and effectiveness of the insider behavior analysis system framework. Through a comprehensive understanding of insider behavior, the obvious characteristic behavior is found to adjust the management strategy and guide the behavior modeling, so as to prevent more losses in time.

Risk management strategies for common residential construction defects: the case of Queensland, Australia

This study investigates the defect management strategies of small and medium residential building enterprises (SMEs) in Queensland, Australia, towards developing a model for the risk management of most recurring defects. A defects causation topology retrieved from the literature is combined with the results of a questionnaire survey of 427 residential construction trade respondents and validated by a focus group of experienced building practitioners. The results show 42 taxonomies grouped into three main categories: management strategies to organizational influences, defective supervision, and preconditions for defective acts. Communication and information sharing about defects are essential, as the industry relies on individual experience to solve defects-related problems. The most recurring defects for the Builder trade are Concrete driveways and paths, guttering and eaves construction defects, and Stormwater drainage pipework installation and workmanship defects. The most popular management strategies for the Carpentry trade are cupboard installation and workmanship defects, stairs and balustrade defects, and timber doors and windows defects. The findings suggest that residential construction trades face repetitive difficulties in implementing on-site defect management strategies, with SMEs resistant to new trends and continuing to use conventional practice methods based on ‘known ways of doing things’ rather than innovation and updated defect management strategies.

STRATEGIES FOR MANAGING THE COMPANY'S POTENTIAL TO INCREASE THE ENTERPRISE'S INVESTMENT ATTRACTIVENESS

The subject of the study is a complex of theoretical and methodological provisions and practical recommendations on increasing the effectiveness of the formation and use of the potential of enterprise management strategies through the creation and implementation of organizational and economic principles to increase their investment attractiveness. Currently, there is no objective method of managing the investment potential of an enterprise, which is capable of reliably reflecting possible problems of functioning and risks of investing funds in the enterprise. Existing methods of managing the investment potential of a company consider either an insufficient number of factors necessary for evaluation, or an excessive number of factors to be evaluated, as a result of which it is quite difficult for the investor to isolate the necessary information and make the right decision. For such enterprises the increase of investment attractiveness is possible only by qualitative changes in the management and production system, in particular by reorientation of the production process to the needs of the market, which will improve the image of the enterprises on the market and create new or develop existing competitive advantages. Methodology. The theoretical and methodological basis of the article consists of general scientific methods: comparison, dialectical development of economic systems, methodology of normative-legal and information-analytical support of the functioning of enterprises, formation and use of the strategy of potential management of the enterprise, creation and implementation of organizational and economic principles to increase their investment attractiveness. The research was based on the synthesis of social science theories, organizational systems theory and corporate finance theory. According to the system approach, the potential of the enterprise was considered as the potential of the financial system of the enterprise. The purpose of the article is the development of theoretical, methodological provisions and practical recommendations for the creation and implementation of the strategy of managing the financial potential of the enterprise in order to increase the investment attractiveness of the enterprise. Conclusion. The research carried out in the article consists in modernization and optimization of the considered strategies of financial potential management of the enterprise in order to increase the investment attractiveness of the enterprise, identification of an evaluation method that would meet the needs of investors, taking into account the factors significant for the assessment of the investment attractiveness of the enterprise, capable to objectively characterize its advantages and disadvantages and investment risks for investors.

THEORETICAL PRINCIPLES OF THE FORMATION OF THE ECONOMIC STRATEGY OF THE ENTERPRISE IN THE CONTEXT OF STRATEGIC MANAGEMENT

The article examines scientific developments in the field of strategic management. Conscious strategic management allows the management of the enterprise to respond constructively to changes in its economic activity, to identify new opportunities and negative trends; evaluate alternative prospects for development in the future. The classification of scientific schools of strategy formation, which are based on different ideas about the determinants of strategic management, is presented. Each enterprise has its own configuration of initial strategic processes. Scientists have developed a wide range of enterprise management strategies. Enterprise management strategies are characterized by a constant focus on development, the desire to predict the future, and the direction to increase the efficiency of the enterprise. The article justifies the necessity of using a system of strategies. Theoretical approaches to development methodology, formation of a system of strategies for achieving enterprise goals are considered. It has been established that the economic strategy plays the most important role in combining individual elements of the general strategy of the enterprise. It is the main prerequisite for maintaining a high level of efficiency of the enterprise and its competitiveness. The process of forming an economic strategy includes interrelated stages: assessment of the current financial state of the enterprise and existing economic strategy; formation of a set of possible economic strategies; direct selection of an economic strategy using a comparative analysis based on certain principles and criteria. When forming an economic strategy, it is necessary to take into account the organizational and production features of the enterprise, in particular, the industry, goals, potential and resource opportunities, etc. The strategy must be adjusted taking into account the influence of external and internal environmental factors.

PECULIARITIES OF CHOOSING ENTERPRISE MANAGEMENT STRATEGIES IN THE CONDITIONS OF CIRCULAR ECONOMY

This scientific article explores the peculiarities of choosing enterprise management strategies within the framework of circular economy. The article identifies and analyzes key research questions related to these challenges, including the peculiarities and challenges faced by enterprises, the factors influencing strategy selection, the balance between economic viability and environmental/social objectives. The significance of this study lies in its potential to provide valuable insights to enterprises seeking to navigate the transition towards sustainable resource management. By examining the challenges, factors, and potential outcomes, the study aims to contribute to the knowledge and understanding of circular economy management strategies. The insights gained from this research can guide enterprises towards more sustainable and resource-efficient practices, ultimately contributing to a more environmentally and economically resilient future.

ТЕОРЕТИЧНІ АСПЕКТИ УПРАВЛІННЯ ФІНАНСОВОЮ БЕЗПЕКОЮ ВІТЧИЗНЯНИХ ПІДПРИЄМСТВ

Financial security and its provision is an important component of effective strategic management of enterprises. Not only the level of competitiveness of the enterprise, but also the issue of its functioning depends on the sufficiency of financial resources, the sources of their formation, the influence of internal and external factors on the level of financial security.
 The issue related to the management of financial security in the conditions of martial law remains insufficiently researched.
 The purpose of the article is to systematize theoretical and methodological approaches to managing financial security under martial law.
 Approaches to determining the essence of financial security are systematized. Financial security is interpreted as a certain financial condition, a complex characteristic, the level of the enterprise's provision of financial resources, the ability to promote and expand economic processes.
 Approaches to the classification of threats to financial security are summarized: By place of occurrence, By severity of consequences, By attitude to threats, By form of damage, By duration of action, By level of predictability, By duration of action, place of action. factors affecting financial security are summarized. The main tasks that must be solved for the effective management of financial security are identified. To reduce the impact of threats to financial security, it is important to form an effective enterprise management strategy, which will include a financial security management strategy.