ЗАРУБІЖНИЙ ДОСВІД УПРАВЛІННЯ РОЗВИТКОМ МЕРЕЖЕВИХ ВИРОБНИЧО-ТОРГІВЕЛЬНИХ ПІДПРИЄМСТВ

Abstract

The study is devoted to the analysis of management strategies of network production and trading enterprises, with an emphasis on their role in the global economy, optimization of supply chains, adaptation to international market conditions. The purpose of the study is to investigate foreign experience in managing the development of network production and trading enterprises. The study used the methods of critical literature analysis, which included a study of scientific publications, journal articles and reports of international organizations to assess the existing theories and practices of managing production and trade networks. The method of case studies of leading international companies that demonstrate different approaches to the management of production and trade networks was also used. As a result of the study, it is found that network production and trading enterprises that integrate production with the distribution and sale of goods play a significant role in the development of national economies. It is found that the key management strategies of these enterprises include cost reduction by locating production in regions with lower wages, adaptation to protectionist policies, integration of new technologies, increasing the sustainability of supply chains, environmental responsibility and individualization of approaches to consumers. It has been found that successful management of these companies requires a deep understanding of the interdependencies between different stages of the value chain and the need to balance strategic and tactical aspects of activity. Prospects for further research in this area include analyzing and studying foreign experience in managing the development of these enterprises, with an emphasis on the ability of companies to be innovative and flexible in response to rapidly changing global trends. The practical significance of the study lies in obtaining tools for developing effective management strategies for networked production and trading enterprises adapted to changing global conditions. It also contributes to the optimization of management processes from production to sales, providing companies with a competitive advantage in the market.