Research on Enterprise Management Strategy Innovation Under the Background of "Internet +"

Abstract

Great changes have taken place in the management of enterprises in the "internet +" era. It can be said that the traditional enterprise management model has long been unable to meet the development needs of the new era, and it is urgent to innovate enterprise management. Under the background of "internet+",enterprises gradually shift the focus of competition from the scale of funds, the level of science and technology and decision-making to whether they can meet the needs of consumers in time and to the maximum extent. Therefore, the speed of competition has also become a factor that cannot be ignored in the innovation of management mode. In this paper, the necessity of enterprise management innovation in the era of "internet +" is briefly described, and the management strategy and development of ByteDance are briefly analyzed. The management strategy of ByteDance is analyzed from three aspects: digital management, enterprise encirclement strategy and management control system. On this basis, the enlightenment of ByteDance management strategy to enterprise management strategy innovation under the background of "internet+"is put forward. Intended to provide theoretical reference for innovative practices of enterprise business strategies.