Enterprise Image Research Articles

Маркетингові стратегії формування конкурентоспроможного бренду на міжнародних ринках

The article analyzes the essence and features of the application of marketing strategies for the formation of a competitive brand. Both the individual and the distinctive characteristics of the brand are examined. The reasons for the formation of brand relevance are given. It is determined that the brand is an important asset of the company, and the effective development of the company’s strategy should include the determination of the calculation of the trademark capital. A detailed list of components of the brand capital of the enterprise is presented. It is defined that with increasing competition, increasing attention is paid to the activation of the use of the method of promoting goods to the market, the growth of communicative influence on the target segments, an increase in the arsenal of components of the promotion complex through the use of non-standard methods of marketing communications. In the course of the research, the components of the brand are distinguished. A competitive brand is a very important process of the marketing component, bringing the product to the market, creating the face of the company. Given the position of the enterprise in the market and its scale, it is possible to record the growth of brand competitiveness. A research of competitiveness focuses on describing and evaluating component parameters and introducing a competitive advantage among other, existing brands. Branding is a form of diversity of almost identical products in the markets, but with the opposition of individuality. Branding activities are aimed at creating long-term consumer preferences, which include active ways to promote and position a particular product. A competitive brand is a brand that has advantages over other brands in terms of indicators that are characteristics of product competitiveness (quality, price, innovation activity), image and reputation characteristics of products and enterprises, its position in the market.

How does green operational policy impact on corporate social responsibility and enterprise image Evidence from South Korean construction enterprises

How does green operational policy impact on corporate social responsibility and enterprise image Evidence from South Korean construction enterprises

УПРАВЛІННЯ ІННОВАЦІЙНОЮ ДІЯЛЬНІСТЮ СУЧАСНОГО ПІДПРИЄМСТВА

Now, Ukraine is living out a new stage in its development. It is complex, the country is fighting for its sovereignty and has chosen a clear vector of development regarding European integration and full membership in the EU. It is important for enterprises that are the «heart» of the national economy to reorient their activities according to the best European practices. Their economic growth today is provided by technological development, which is based on the wide implementation of innovations. However, innovations are a source of development only under the condition of their active and effective use, as well as the creation of a favorable environment for their implementation. That is why management of the enterprise's innovative activities, which orients the production activity on the requests of consumers, allows them to react more flexibly and implement timely changes, and achieve competitive advantages in the long term, is of particular importance. The purpose of this article is to study the management of innovative activities of a modern enterprise. The essence and meaning of the concepts «innovation» and «innovative activity» were researched. It was established that the innovative activity of the enterprise is any aspirations and actions on the part of managers and the entire workforce regarding the formation and implementation of various innovative projects in the enterprise’s activities with the aim of improving its business processes. The international classification of innovation types, namely product, process, marketing and organizational, was considered. Five basic rules that should be followed in order to effectively develop and implement innovative projects at the enterprise were considered. The scheme of innovative activity management of the enterprise was characterized. It was determined that the subjects are the management of the enterprise, middle-level managers and department specialists who participate in the development, implementation or application of innovations at the enterprise; the object is the activity of the enterprise labor personnel for the development and implementation of innovative projects, economic relations between the participants of the innovation process, etc. It was established that the tool for the implementation of the tasks in the innovative project should include the use of all management methods: administrative, economic, and social-psychological, with a predominance, in our opinion, of economic ones. It was determined that effective management of innovative activities of a modern enterprise will provide the following benefits: formation of new competitive advantages; rational use of resources; better satisfaction of customer needs; improving of the enterprise image; increasing the level of profitability, etc.

How does green operational policy impact on corporate social responsibility and enterprise image Evidence from South Korean construction enterprises

How does green operational policy impact on corporate social responsibility and enterprise image Evidence from South Korean construction enterprises

Gastronomy and Hospitality Enterprise Image in Guiuan Eastern Samar, Philippines

Gastronomy tourism offers a unique touristic experience that positively affects other tourism industry sectors. This study focused on assessing gastronomy tourism and its relationship to the hospitality enterprise image of Guiuan Eastern Samar. A descriptive-correlational was applied with two sets of survey questionnaires with Cronbach alpha of 0.87. A total of 400 respondents participated in the survey. The data obtained were analyzed using mean, standard deviation, and Pearson's correlation for the relationship of the variables. The results showed that gastronomy tourism of Guiuan, Eastern Samar, significantly contributed to the local pride and culture of the town as it preserves the local spice herbs and generates employment to the local community. Moreover, product, promotion, and management have a significant relationship to the hospitality enterprise image. Thus, it is recommended to maintain a reasonable price of the gastronomical products and provide sufficient information to encourage more patrons to get in touch with the different travel partners and operators in the region to create effective marketing tactics for the gastronomy tourism of the municipality. Likewise, traditional ways of developing the gastronomical products of the municipality must be preserved, as this serves as a competitive reinforcement for several hospitality enterprises.

STRATEGIC RISK MANAGEMENT IN THE PERSONNEL MANAGEMENT SYSTEM

The article considers the theoretical aspects of personnel risk management. The main factors influencing the occurrence of personnel risks are identified. Personnel risks that are most common are analyzed and ways to avoid and minimize them are suggested. The boundary intervals with the distribution of risks by probability of occurrence and level of risk are singled out, and also actions for reduction of risks of the corresponding level are offered. The directions of development of personnel strategy of the enterprise for the purpose of avoidance of personnel risks are offered. The company’s staff is one of the most important resources of any activity, and at the same time is one of the main sources of risk. The presence of risks in the personnel management system has a negative impact on the results of financial and economic activities of the entity. Analysis and assessment of such risks is an important component of the organization, because the “human factor” has a significant impact on the functioning of the management system, the number and types of possible conflicts among staff, the level of corporate culture, enterprise image and trust. Risks associated with the activities of staff are fundamental in the functioning of the organization and its desire to develop and improve efficiency. Personnel risks are also the risk of losing qualified employees or reducing their performance due to reduced motivation. Thus, personnel risk management is becoming increasingly important with the development of a market economy.

Features of the tourist enterprises image formation

The article defines the types of tourist enterprises depending on the duration of operation on the market and the features of activities to maintain and develop their image based on the empirical data obtained as a result of the tourist services market research in Yalta (Republic of Crimea). These are enterprises that are that for the first time begin to operate in the tourist market and form their image, enterprises that are active in the market, but do not form their image; enterprises that need to review or completely change their image building activities.For each type of enterprise, the stages of the image formation, including the necessary marketing tools, have been developed and substantiated: for the first type of the enterprises – determination of the image audience, development and approval of corporate identity, implementation of internal and external image building, image management; for the second type – image audit, analysis of the causes of the loyalty loss, development and implementation of image events; for the third type – image audit, choice of approach to the image program implementation. It is proved that the image of the tourist enterprise is characterized by a life cycle.It is proposed to consider four stages of the life cycle: formation; development; stability; blurring and loss. The characteristic features of the stages, management goals and the program of image building events have been determined.

How to understand “salable fake goods” and “unsalable quality goods”? An insight from the view of quality responsibility and consumers’ brand loyalty

A body of theoretical and practical research suggests technology innovation is the driving force for enterprise survival and development and that maintaining business ethics is an important guarantee in sustaining these enterprises developments. Fulfilling the “hard responsibility” of product quality based on technical standards and the “soft responsibility” of product quality based on business ethics is an important principle stimulating the benign interaction and continuous progress of technological innovation and business ethics, and realizing a balanced development of enterprises and society, which could promote positive brand and enterprise image to both stakeholders and consumers, helping consumers choose high-quality products in the market and social competition. However, the strange marketing phenomena of “salable fake goods” and “unsalable quality goods” shows that no systematic marketing strategies have been identified to date, that enterprises could adopt to effectively promote the recognition of consumers and turn them into a loyal customer group and have a stable market share. Based on customer buying behavior theory, cognitive consistency theory, signal theory, and social identity theory, this study explored the influencing mechanism of quality responsibility on brand loyalty of consumers and the mediating role of corporate reputation and brand identification, using 224 valid questionnaires from 16 communities (residents) in Shanxi and Henan provinces of China tested by SPSS 20.0 and AMOS 25.0. Results show that quality responsibility has a significant positive influence on brand behavior loyalty and brand attitude loyalty, and both corporate emotional reputation and brand identification play mediating roles in the relationship between quality responsibility and brand behavior loyalty, and quality responsibility and brand attitude loyalty. Additionally, corporate cognitive reputation only plays a mediating role in the relationship between quality responsibility and brand behavior loyalty. Obtained conclusions in the study provide references for enterprise managers and government decision-makers in exploring management strategies of expediting future technological development and next-generation upgrades & transformations, improving quality and technology benchmarks, optimizing product quality responsibility system and promoting sustainable social development.

Sources of Competitive Advantage of Enterprises in Selected Sectors of the Polish Economy

Purpose: Study impact of business activities on selection of sources of enterprises’ competitive advantage. The research hypothesis is advanced as H1: scope of business objects (sector) is a factor differentiating selection of sources of competitive advantage by enterprises. The concept and essence of competitiveness are discussed, methods of building competitive advantage by enterprises are detailed. Design/Methodology/Approach: The theoretical section follows a comprehensive review of leading specialist literature. The hypothesis is verified in the empirical section by means of position measures (arithmetic mean, median) and variability measures (standard deviation, coefficient of variability). Kruskal-Wallis test is also used to verify the research hypothesis. Findings: The paper contains results of a survey of 253 large Polish enterprises. Kruskal-Wallis test serves to determine impact of a sector on selection of sources of enterprise competitive advantage. Sector has no effect on choice of such sources as: quality management system, cost reduction, advertising, public relations, enterprise image, highly qualified managerial staff, knowledge and skills of employees, new technologies, or customer trust. Practical Implications: The results can be utilised by enterprises as guidelines for selection of sources of competitive advantage. Originality/Value: The paper contains an original study of a representative group of large enterprises that can be generalised to the whole population assuming a confidence level α=95% and maximum error β=6%.

Enhancing the Competitive Advantage of the Germinated Parboiled Rice

Objective - This research aims to; 1) study the competitive advantage and firm performance of the geminated parboiled rice community enterprise group, 2) investigate the differences in competitive advantage and firm performance when classified by organizational factors, 3) study the difference in the influence of competitive advantage on firm performance, and 4) determine proposals to enhance competitive advantage. Methodology/Technique - This research uses mixed research methods. The quantitative method was used to study the influence of competitive advantage on firm performance of community enterprises, and a qualitative method was used to determine proposals to enhance competitive advantage. In Step 1, a quantitative research method was used to identify the population which includes management groups of 36 geminated parboiled rice community enterprises consisting of a chairperson, a vice-chairperson and a supervisor of 208 people, and 137 samples. Proportional sampling and simple random sampling were used in this process. Data was collected using questionnaires. The statistics used for data analysis was frequency, percentage, mean, standard deviation, F-test (one way ANOVA), Pearson's correlation coefficient, and hierarchical regression analysis. In step 2, data was collected from in-depth interviews with key informants, using a purposive sampling method. Data analysis from the interviews using the information obtained from the interview into categories and using content analysis to determine proposals. Findings - The research results found that competitive advantage and firm performance was high. The hypothesis testing results show that only the age of the community enterprise has an effect on the image of the community enterprise with the statistical significance of 0.05. All 3 independent variables composed of cost leadership, differentiation, and market focus had an influence on firm performance, by standardized coefficients (β) was .398, .426, .654 respectively. Novelty - The proposals from this research include the establishment of newly geminated parboiled rice community enterprises to accelerate the creation of the organization image to be known and accepted by consumers. Further, community enterprises should focus on developing a competitive advantage that comes from a market focus strategy. This will have a positive impact on firm performance. Type of Paper - Empirical. Keywords: Geminated Parboiled Rice; Community Enterprise; Competitive Advantage; Firm Performance JEL Classification: URI: http://gatrenterprise.com/GATRJournals/GJBSSR/vol9.2_5.html DOI: https://doi.org/10.35609/gjbssr.2021.9.2(5) Pages 152 – 164

Sharing Cellavision Blood Smear Images with Clinicians Via the Electronic Medical Record

BackgroundThe CellaVision automated system digitizes peripheral blood smears and performs blood cell differentials. These images are available for local review in hematology laboratories on computer monitors or they can be transmitted for remote review via telehematology. Clinicians such as hematologists who typically review their patient's peripheral blood smears often need to contact an offsite hematology hospital laboratory for this purpose, frequently during evening or weekend hours. To overcome this barrier, our institution sought to make CellaVision blood smear images available to clinicians and trainees in the electronic medical record (EMR). The images could therefore be viewed at any time and from any computer or mobile device which could access the EMR.TechnologyCellaVision DM96 (CellaVision AB, Lund, Sweden) digital hematology analyzers. Images hosted on a Microsoft SQL Server. Microsoft Internet Information Services 7 web server and ColdFusion 9 middleware. Sunquest laboratory information system. Cerner PowerChart EMR.DesignImage sharing was accomplished in 2 phases. For phase 1, a secure web portal (called “HemaVue”) was created to allow clinicians to access CellaVision digital images with associated metadata (i.e. patient unique identifiers, blood counts). CellaVision image data was archived daily and stored for 6 months. For phase 2, CellaVision instrument results were tagged with the test code “Image Differential Performed”. This code appeared in the patient result to inform the clinician this type of differential had been performed, as opposed to a manual or automated differential code. The HL7 message router transmitting results with this tag created a link in the EMR to the HemaVue website. This allowed clinicians to access CellaVision images from a patient's chart within the EMR.ResultsThe CellaVision image database contained 3.38 million images for 23,000 patients, comprising 12TB of data on per 6 month temporal storage. Database and website maintenance had to be internally supported. While clinicians were pleased with having access to blood smear images, they expressed dissatisfaction that images were not always available immediately, not retained indefinitely, not offered on all patients, and that the images were of isolated white blood cells only.ConclusionCellaVision images were able to be successfully unlocked from the vendor's server and subsequently made accessible for remote viewing by linking patients' laboratory results in the EMR to a custom built website. While such enterprise image sharing of digital blood images offered some improvement for clinicians seeking to review peripheral blood smears, enhancements will be required to make this more readily available for all patients at our institution. DisclosuresNo relevant conflicts of interest to declare.

The Role of B2B E-Commerce Tools in the Strategies of Russian Agro-Industrial Holdings in the Meat Industry

Aim. The presented study aims to substantiate the strategic role of B2B e-commerce tools for agro-industrial holdings in the Russian meat industry.Tasks.The authors identify global and national trends and patterns that increase the importance of e-commerce in the exchange of goods between companies; determine the role of B2B e-commerce tools in the strategic management systems of agro-industrial holdings; illustrate the strategic importance of B2B e-commerce tools for the development of agro-industrial holdings.Methods.This study uses the theory of strategy and the strategizing methodology developed by foreign member of the Russian Academy of Sciences (RAS), PhD in Economics, Professor V.L. Kvint to evaluate the role of B2B e-commerce tools in the strategies of agro-industrial holdings in the Russian meat industry. The positive effect of these tools on the population’s quality of life is highlighted as the main reference point of any strategy.Results. Global trends in the fields of robotics, digitalization, and global epidemics are increasing the importance of e-commerce, including in the meat industry, where agro-industrial holdings have a high potential to take leading positions. The urgency of seizing this opportunity is emphasized by the complex economic, political, and epidemiological situation that dictates the need for the strategic modernization of business. The theory of strategy and the strategizing methodology developed by V.L. Kvint define innovation as a source of strategic advantage. When considered from the perspective of Schumpeter’s concept of new combinations, B2B e-commerce tools can serve the purpose of reorganizing and developing a new sales market, making it possible to accelerate turnover with partners, increase the speed of demand analysis and sales management, optimize a number of key business processes, provide a flexible pricing policy, improve the image of enterprises, and create a strategic supply of demand for emergency periods.Conclusions. The introduction and use of B2B e-commerce tools can provide a number of competitive advantages for agro-industrial holdings, increasing their sustainability during emergency periods and improving the physical and economic accessibility of meat products to consumers.

Employment and Labour Market Impact of COVID-19 Crisis - Part 1 – Analysis in Poland

Abstract The world is changing really fast. This speed is caused by urbanization, technological development and the increasing demand for energy. Such changes have a direct impact on enterprises which function in the world of VUCA (volatility, uncertainty, complexity and ambiguity) with numerous surprises in the form of “black swans”, i.e. rare and unpredictable events. The modern history has not seen such a lockdown as the one caused by the coronavirus. Hairdressers, cosmeticians, restaurants, transportation and tourism are particularly affected by the negative effects of the pandemic. But while some lose, others profit: growth can be observed in the areas of e-commerce, courier shipping and parcel lockers. The article analyzes the labor market in covid times. The image of enterprises and employees of the future was discussed. The paper is an introduction part of an international research conducted as part of cooperation between Universities from Poland, Pakistan, Iraq and the Philippines.

Methodological approach to mutually agreed corporate image management and economic security of enterprise

The object of research: corporate image and enterprise economic security.
 Investigated problem: methodical approach to mutually agreed management of enterprise’s image and its economic security.
 The main scientific results: theoretical analysis of the opinions, which are presented in the scientific literature of enterprise economic security functional components and the mechanism of their formation, is carried out. The functional components of economic security related to the internal and external aspects of enterprise are studied in detail, and their close relationship with image components is determined. The stages of enterprise image management are schematically shown with taking into account the compliance of image economic security components levels.
 The area of practical use of the research results: the need to adhere to certain sequence of actions aimed at forming a positive image and managing it in enterprises is emphasized. It is advisable to use an approach to the formation of corporate image with taking into account the targeted influence of management entities on the business environment.
 Technological innovation: the enterprise economic security structure in the context of modern tendencies is proposed, the complex of measures which are recommended to be applied for enterprise image maintenance is determined.
 Scope of application for technological innovation: practical activity of Ukrainian enterprises is in interconnection with other business environment participants.

Research on Intelligent Mining Algorithm for Distribution Network Transformer Fault Early Warning

The distribution network is the end link of the power grid. The level of management directly affects the power supply capacity and power quality. It is related to the operation level and social image of the power grid enterprise. The transformer is a very important component in the distribution network. The transformer is continuously safe and stable. Grid power supply reliability. In this context, this paper proposes an intelligent gateway intelligent fault detection algorithm for transformer operation failure, which collects data of transformers in multiple dimensions and multiple source channels, such as electrical variables and non-electrical variables. Correlation analysis and causality analysis of the data to achieve an all-round warning of transformer operation failure. The traditional method of transformer fault warning is solved by relying on the special gas concentration or transformer vibration signal generated by the fault of the transformer fault to solve the problem of fault identification and early warning singleness and low reliability, and fully exert the technical advantages of the Internet of Things and data mining. The evaluation value of the five “ancestor“ elements is 0.2, 0.25, 0.15, 0.3, 0.1. Transformer operation fault trend early warning coefficient is set to 0.80. Once the early warning coefficient is found to exceed 0.80 during data collection and mining analysis, a transformer failure early warning will be issued, which can facilitate grid operators’ intervention and control in advance. The actual calculation case also demonstrates the correctness and effectiveness of the intelligent mining algorithm. This paper provides an effective support for the development and application of big data technology in the distribution network.

Діагностика економічної безпеки як інструмент забезпечення ефективного управління іміджем підприємства

The article is aimed at developing methodical approaches to efficient management of the enterprise’s image in connection with the state of its economic security. It was concluded that the issue of the impact of the image on the economic security of enterprise today is paid insufficient attention. It is proved that in the conditions of unstable economic situation in Ukraine, the process of efficient management of the enterprise’s image should be based on the diagnosis of its economic security. A theoretical analysis of opinions in the scientific literature on the functional components of economic security of enterprise and the mechanism of their formation is carried out. The expediency of using the approach to the formation of the corporate image, taking into account the targeted impact of management entities on the participants of the business environment, is accentuated. A structure of economic security of enterprise in the context of modern tendencies is proposed. The functional components of economic security related to both the internal and the external aspects of the enterprise’s activity are studied in detail and their close relationship with the components of the image is determined. During the research, the lack of unity in the methodology of diagnostics of economic security of enterprise was proved. A methodical approach to mutually coordinated management of the image and economic security of enterprise is developed, which is based on the results of diagnostics of economic security levels and assessment of the real level of the enterprise’s image. It is emphasized the need to adhere to a certain sequence of actions directed towards forming a positive image of enterprise and managing it. Schematically depicted are the stages of managing the image of enterprise, taking into account the compliance of the levels of components of economic security of the image. A complex of measures is defined that are recommended to be used to maintain the image of enterprise: personnel, marketing, client and production-economic.

Особливості формування економічного потенціалу підприємства із позицій його іміджу в умовах адаптації до змін

The article is aimed at studying the peculiarities of the formation of the economic potential of enterprise from the perspective of its image in the conditions of adjusting to changes. The article defines that the economic potential of enterprise serves as a basis for making strategic managerial decisions and determines the level of its economic capabilities. Among the structural components of the economic potential of enterprises are highlighted the following: financial, personnel, productive, innovative, investment, informational, managerial, marketing, and infrastructure. It is substantiated that an important role in the process of forming economic potential is played by the image of enterprise, which can be defined as a positive appearance, presenting its competitive advantage and based on the peculiarities of the enterprise’s activities, positive qualities and patterns, formed on the basis of a combination of internal labor relations and the reputation among consumers and partners. The factors of influence on the image components of the enterprise’s potential from the point of view of the main subjects are analyzed. Methodical approaches to quantitative assessment of the enterprise’s image are defined. An indirect assessment of the image of PJSC «UkrNDIAT» is carried out. It is determined that strategic management of the economic potential of development of entrepreneurial entities and the formation of a positive image are important components in achieving an entrepreneurial success. On the basis of the conducted research, ways to improve the level of image of enterprises are outlined, including the following: continuous improvement of the level of competence of employees; application of the best achievements of scientific and technological progress; development of marketing projects taking into account contemporary socio-political realities (environmental, social orientation, charity, etc.). Prospect for further research in this direction is assessment of the investment and innovation potential as one of the structural components of the economic potential of enterprise in the context of modern digitalization tendencies of development.

دور الحوكمة البيئية في تدعيم الصورة الذهنية للمؤسسة دراسة ميدانية على عيّنة من مستخدمي منتجات مؤسسة كوندور (Condor) بمدينة آفلو (الجزائر)

Environmental orientation has become prominent and important in the interests of enterprise, where it realized the need to include it in its various activities because of its many positive effects for the enterprise, the consumer and society as a whole. Accordingly, environmental governance has emerged, including a set of rules and regulations that determine how the enterprise is committed to its environment, which increases consumer confidence and improves its mental image. Therefore, this study aimed to identify the role of environmental governance in strengthening the mental image of Condor enterprise in Aflou city (Algeria) and found a statistically significant role for environmental governance (represented in the green marketing mix) of Condor enterprise in Aflou city in strengthening its mental image at the 5% level of significance, and the factor that has the biggest role is the "green product".

ТРАНСФОРМАЦІЯ СУЧАСНИХ МЕТОДИК ФІНАНСОВОГО АНАЛІЗУ ЗВІТНОСТІ ОБ’ЄДНАНЬ ПІДПРИЄМСТВ

The main goal of this research is to identify those indicators of reporting of associations of enterprises that change their nature or content under the influence of consolidation against the background of the application of IFRS, as well as areas of transformation of methods of its analysis. The article reveals the essence of consolidated financial statements and the peculiarities of the process of its formation. Financial information becomes the main tool of communication and formation of business image of enterprises in the market environment. The carrier of such information is the financial statements, which are compiled according to international standards, which are constantly progressing and reforming. As a result, business owners have more and more freedom in its formation, despite the global harmonization of the list of indicators and their content, which allows you to present your business in a favorable light and assess those aspects of contractors that are most important for further cooperation. The main information needs of groups of users of consolidated financial statements are considered. The authors specify the areas of analysis of the financial and property condition of the group of enterprises according to the consolidated financial statements and substantiate the reasons for the need for their transformation. Some aspects of the analysis of the consolidated financial statements are characterized, which do not allow to form a correct idea of the financial and property condition of its individual elements. The accounting components of the consolidated financial statements are determined, which may distort the results of the coefficient analysis and indicators of their modification. The peculiarities of the analysis of such reporting are due to the transformations of the accounting content of its indicators - the reflection of contingent assets, liabilities, risks, possible costs and revenues. All components of analysis methods - horizontal, vertical, trend, and especially - coefficient - undergo certain changes. The need to disseminate cost-oriented approaches in the analysis of consolidated financial statements is substantiated.

A study on the management innovation and military application of Yuhan-Kimberly

With the advent of the fourth industrial revolution and rising competition, the survival environment of companies has become difficult to predict. Consequently, changes and innovations to gain a competitive edge have become essential for modern society. In this paper, the management innovation techniques and contents were examined through the case of re-engineering of Yuhan Kimberly, exploring the direction of development and the way to apply them nationally. Yuhan-Kimberly implemented people-centered management, such as improving the working environment, operating the lifelong learning system, introducing smart work and family-friendly management; it also strengthened social enterprise activities that had continued since the early days of its establishment, thereby, realizing social enterprise image integration. Consequently, it solidified its status as a social enterprise through the increase in corporate profits, the selection of respected companies, and the commendation of government agencies. Based on the case of Yuhan-Kimberly’s innovation, the government proposed work-life balance and family-friendly management, the transformation of information systems, the improvement of organizational culture, and the promotion of ethical management and social contribution activities. This suggests that the military should aim to achieve its basic goals, restore public trust, and establish its role in the changing security environment.