Abstract
The object of research: corporate image and enterprise economic security.
 Investigated problem: methodical approach to mutually agreed management of enterprise’s image and its economic security.
 The main scientific results: theoretical analysis of the opinions, which are presented in the scientific literature of enterprise economic security functional components and the mechanism of their formation, is carried out. The functional components of economic security related to the internal and external aspects of enterprise are studied in detail, and their close relationship with image components is determined. The stages of enterprise image management are schematically shown with taking into account the compliance of image economic security components levels.
 The area of practical use of the research results: the need to adhere to certain sequence of actions aimed at forming a positive image and managing it in enterprises is emphasized. It is advisable to use an approach to the formation of corporate image with taking into account the targeted influence of management entities on the business environment.
 Technological innovation: the enterprise economic security structure in the context of modern tendencies is proposed, the complex of measures which are recommended to be applied for enterprise image maintenance is determined.
 Scope of application for technological innovation: practical activity of Ukrainian enterprises is in interconnection with other business environment participants.
Highlights
Technological innovation: the enterprise economic security structure in the context of modern tendencies is proposed, the complex of measures which are recommended to be applied for enterprise image maintenance is determined
During study of references, enterprise economic security and corporate image management practices; theoretical generalization, comparison and analogies – for study the functional components composition of enterprise economic security; abstract and logical – for theoretical generalizations implementation, conclusions formulation and new hypotheses substantiation; functional assessment – for relationship establishing between image components and enterprise economic security; comprehensive – for developing methodological approach to enterprise image and its economic security managing
The effective image management process of enterprise should be based on the enterprise economic security state diagnostics, which will allow the enterprise management system to be in a state of rapid response to threat signals from external and internal environments
Summary
Object of research The object of research is corporate image and enterprise economic security. Problem description One of the most important factors that can form stable and long-term enterprises competitive advantages is their image [1]. No 2 (73), 2021 petitiveness, which affects on all aspects of its long-term survival and development at the market, including economic security [2]. Enterprise’s effective image management process should be based on the diagnostics of its economic security. It provides the adaptive abilities of enterprises to change the conditions of economic activity and create conditions for their stable functioning and development at the market
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