Abstract
Gastronomy tourism offers a unique touristic experience that positively affects other tourism industry sectors. This study focused on assessing gastronomy tourism and its relationship to the hospitality enterprise image of Guiuan Eastern Samar. A descriptive-correlational was applied with two sets of survey questionnaires with Cronbach alpha of 0.87. A total of 400 respondents participated in the survey. The data obtained were analyzed using mean, standard deviation, and Pearson's correlation for the relationship of the variables. The results showed that gastronomy tourism of Guiuan, Eastern Samar, significantly contributed to the local pride and culture of the town as it preserves the local spice herbs and generates employment to the local community. Moreover, product, promotion, and management have a significant relationship to the hospitality enterprise image. Thus, it is recommended to maintain a reasonable price of the gastronomical products and provide sufficient information to encourage more patrons to get in touch with the different travel partners and operators in the region to create effective marketing tactics for the gastronomy tourism of the municipality. Likewise, traditional ways of developing the gastronomical products of the municipality must be preserved, as this serves as a competitive reinforcement for several hospitality enterprises.
Highlights
Gastronomy tourism is one of the magnets of tourism that attracts tourists to visit and experience activities in a destination
The design is appropriate to the study; the primary purpose is to identify the significant relationship between gastronomy tourism and hospitality enterprise image
The results and discussion below are a presentation of the respondents' responses regarding the status and contribution of gastronomy tourism to hospitality enterprise image
Summary
Gastronomy tourism is one of the magnets of tourism that attracts tourists to visit and experience activities in a destination. Many destinations in the world utilize Gastro-tourism as marketing in attracting a large percentage of tourists While on vacation, they consume food and beverages or decide what and where to eat (Richards, 2012). Tourists visit the Philippines for its historical sites and natural wonders and to experience the unique flavors of the country's food to offer. It is one of the crucial components of cultural tourism for the way food is prepared, and the technique it has is often passed down from one generation to the (Ramli et al, 2015; Zahari et al, 2014). Food consumption is influenced directly by factors such as taste, satisfaction, cost, health care, convenience that generates a pattern of behavior, and a manifestation of human identity
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