The article presents a structural and functional analysis of election campaigns in Russia. It is obvious that electoral campaigns of candidates are unfolding during the election period, which, through interaction with citizens, enlist their support and sympathy, which contributes to their achievement of the main goal - victory in the elections and, therefore, the seizure and retention of power. The election campaign, being a structural element of the electoral process, is a set of events carried out by various subjects of this process in order to win the election by attracting the votes of the electorate. In general, the electoral company, on the one hand, is a set of measures for organizing elections, regulated by law and carried out by election commissions, and, on the other, a set of actions of political actors involved in the electoral process. It was established that election campaigns have a typical structure, organizational features, political, administrative and socio-cultural characteristics at the federal and regional levels of the electoral process. Among the regional organizational and functional features of domestic election campaigns are: a high degree of intensity of the election process, the dependence of the success of regional election campaigns on the electoral activity of citizens, the orientation of candidates to the needs of the residents of the region, and a prompt response to criticism from the electoral community. The study of the features of the implementation of regional election campaigns is important for Russian reality, especially in the conditions of the ongoing formation and intensive development of the democratic political process in the Russian Federation at the present stage.
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