Abstract
Political communication becomes particularly intense in the pre-election period. Democracy receives criticism aimed to protect the interests of citizens. It is political parties that are responsible for a constructive discussion of their positions and motivating citizens to participate in the election campaign. Te electoral language is usually an emotional, connotative language, which resonates with citizens. Political electoral discourse is characterized by certain basic concepts, such as “politics”, “election”, “electoral programs”, “electorate”, “people”, “power” and others. “People” and “power” are the key ones, since they reflect the features of political process and are inextricably linked to each other during all electoral period. Tis article focuses on the study of the people / power opposition in the Russian and Spanish electoral discourse and identifes conceptual structures and signs of these concepts.
Highlights
Political communication becomes intense in the pre-election period
Son los partidos políticos los responsables de incentivar la discusión racional en su modelo de comunicación y, con ello, de motivar en el ciudadano el interés por la participación en una campaña electoral
El lenguaje electoral suele coincidir con el empleo de un lenguaje emotivo, cargado de connotaciones que suelen apelar directamente a los miedos o anhelos de los votantes
Summary
Universidad de Relaciones Internacionales de Moscú. 76, avda Vernadskogo, Moscú, Rusia, 119454. Resumen: El artículo está dedicado al estudio de la oposición pueblo / poder en el discurso electoral ruso y español. La comunicación política adquiere un carácter especial en el período electoral. La democracia liberal presupone la existencia de una pluralidad de voces críticas que debatan sobre el mejor interés para la ciudadanía. Son los partidos políticos los responsables de incentivar la discusión racional en su modelo de comunicación y, con ello, de motivar en el ciudadano el interés por la participación en una campaña electoral
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