Effect Of Consumer Involvement Research Articles

PENGARUH CONSUMER INVOLVEMENT, KREDIBILITAS SUMBER INFORMASI, TERHADAP REPUCHASE INTENTIONS DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING (Studi kasus pengguna aplikasi shopee pada mahasiswa Universitas Sarjanawiyata Tamansiswa)”

This study aims to see whether there is an effect of consumer involvement. The first one affects customer satisfaction, the second is the credibility effect of information sources on customer satisfaction, the third is the influence of consumer influence on Repurchase Intention, the fourth is the influence of credibility of information sources. Consumers on Repurchase Intention Decisions, Sixth Influence of Consumer Involvement in Repurchase Decisions through Customer Satisfaction and the seventh has an influence on the credibility of information sources and consumer satisfaction of repurchase decisions The sample in this study was 100 students of Universitas Sarjanawiyata Tamansiswa Yogyakarta who have used the shopee application. Data collection method using questionnaire method shared using Accidental Purposive Sampling technique. In this study used Data Quality Test, Classic Assumption Test, Multiple Regression Test and Sobel Test.The results The first consumer involvement affects consumer satisfaction in shopee application users of Sarjanawiyata Tamansiswa University students, the second is the influence of the credibility of information sources on customer satisfaction on shopee application users of Sarjanawiyata Tamansiswa University students, the third is the influence of the influence of consumer involvement on Repurchase Intention on shopee application users of Sarjanawiyata Tamansiswa University students, The fourth is the influence of the credibility of the information source Repurchase Intention Intention of the shopee application of the Sarjanawiyata Tamansiswa University students, fifth there is an influence of consumer satisfaction on the decision of Repurchase Intention on shopee application users of the University of Sarjanawiyata Tamansiswa, the sixth is the influence of the consumer involvement in the decision to repurchase through customer satisfaction on the shopee application users of University students Sarjanawiyata Tamansiswa and the seventh have an influence on the credibility of information sources dap consumer satisfaction repurchase decisions on shopee application users of Sarjanawiyata University students

The Effect of Consumer Involvement in Light Lamb Meat on Behavior, Sensory Perception, and Health-Related Concerns.

Involvement can explain behavioral consequences, such as consumer decision-making and consumption. The first aim of this study is to identify the profiles of consumers based on their involvement in light lamb meat. The second aim is to study the influence of involvement on consumers’ attitudes, behaviors, beliefs, preferences, quality cues, and sensory perception regarding light lamb meat. Two consumer profiles are identified. The first cluster includes consumers who enjoyed eating light lamb meat, were conscious of their self-image, and perceived the consequences of poor choices; these consumers also perceived the probability of making an incorrect choice as high. The second cluster includes consumers who truly loved eating lamb meat, were also conscious of their self-image, and perceived the consequences of poor choices; however, these consumers were confident in not making incorrect choices. Although both involvement-based profiles showed high involvement in light lamb meat, it can be concluded that the second cluster had a higher involvement. In general, the involvement-based profiles did not influence health-related attitudes, preferences, or sensory perceptions of light lamb meat, while beliefs, behavior and quality cues were influenced by involvement.

Cause-related marketing in Asia: The effect of consumer involvement and gender

Cause-related marketing in Asia: The effect of consumer involvement and gender

Upaya Mengurangi Skeptisisme Iklan Hijau dalam Meningkatkan Perilaku Pembelian Produk Hijau

The purpose of this study was to analyze the effect of consumer involvement in environmental sustainability, relevance, confusion, and entertainment from an ad impression of green against the skepticism of consumers through an approach of how far the company can deliver their messages more effectively. Survey by the instrument list of questions to get 299 residents of the city of Solo who participated in the study. The results of multiple regression analysis found that consumer involvement and relevance negative effect on consumer apathy towards green advertising. Variable confusion positive effect on consumer apathy towards green advertising. While variable entertain no significant effect on their skepticism

The effect of consumer involvement on brand loyalty

Bu arastirmanin temel amaci, tuketicilerin urun ilgilenim duzeylerinin marka sadakati uzerindeki etkisini akilli telefon urunu ozelinde ortaya koymaktir. Bu amaca ulasmak icin, Balikesir Universitesi Burhaniye Uygulamali Bilimler Yuksekokulu ogrencileri arasindan kolayda ornekleme yontemi ile arastirmaya dâhil edilen 665 ogrenci uzerinde yuz yuze anket yontemiyle bir uygulama gerceklestirilmistir. Arastirmada bu kitlenin kullanilmasinin nedeni, universite ogrencilerinin akilli telefon urunune yonelik bilinc ve ilgilenim duzeyinin diger kitlelerden daha yuksek olacagi beklentisidir. Arastirmada tuketici ilgilenim duzeylerinin belirlenmesinde Kapferer ve Laurent tarafindan (1985) gelistirilen ve tuketici ilgilenimi arastirmalarinda yaygin olarak kullanilan olceklerden biri olan Tuketici Ilgilenim Profili (Consumer Involvement Profiles, CIP) kullanilmistir. Bu olcek, ilgi, hedonik deger, sembolik deger, risk onemi ve hata olasiligi olmak uzere bes boyuttan olusmaktadir. Marka sadakatini olcmek icin ise, Zeithaml, Berry ve Parasuraman (1996) tarafindan gelistirilen ve bes ifadeden olusan tek boyutlu olcegin Lam, Shankar, Erramilli ve Murthy (2004) tarafindan adapte edilmis iki boyutlu (tekrar satin alma/ musterisi olma 2 ifade ve tavsiye etme 3 ifade) versiyonunun tekrar satin alma/ musterisi olma boyutuna bir soru eklenerek olusturulan 6 soruluk olcek kullanilmistir. Arastirma sonuclari, tuketici ilgilenim boyutlarindan sembolik deger, hata olasiligi ve hedonik degerin sadakatin tekrar satin alma/ musterisi olma boyutu uzerinde etkili oldugunu gostermektedir. Buna ek olarak, ilgi, sembolik deger, hata olasiligi ve hedonik degerin sadakatin tavsiye etme boyutu uzerinde etkili oldugunu da arastirma bulgulari desteklemektedir. Bu bulgulardan hareketle arastirma sonuclari yorumlanmis; yoneticilere ve akademisyenlere onerilerde bulunularak arastirma tamamlanmistir

정보보안 인식이 신뢰 형성에 미치는 연구

ABSTRACT This study investigates the effects of information security awa reness arising from E-Commerce in terms of the Elaboration Likelihood Model(ELM) and analyzes the moderating effect of the trust's involvement and experience. Consumers are using E-Commerce Web sites, depending on the level of involvement and experience in E-Commerce. This study is based on the ELM, the information security awareness of consumer confidence in E-Commerce form, according to the degree of experience and involvement suggested a theoretical model to describe the e ffect that the scaling and, through empirical studies validatio n of model. Consumer confidence is formed the attitude of the E-C ommerce company through different paths, depending on the type of awareness in the E-Commerce web site, this moderate has the effect of consumer involvement and experience. Studying the information security awareness of consumer in the on E-Comm erce is considered to present a new perspective on trust.Keywords: E-Commerce, Information Security Awareness, ELM, Involvement, E xperience

Effects of Fit, Consumer Involvement and the Number of Celebrities on Consumer Behavior in an Emerging Market

ABSTRACT By using the tri-process model (consensus, elaboration likelihood, and fit), the authors conduct a pilot study followed by an experiment to examine the effects of consumer involvement, fit, and the number of celebrities on consumer behavior in a series of brand endorsement ads. The robustness of the fit results is confirmed across two communication modalities: TV and internet. Specifically, more celebrities are not always better. Fit matters whether the product/brand endorsement is by two or four celebrities. Fit among multiple celebrities remains important for high involvement target audience, but the number of celebrities (consensus effect) is more important for the low involvement target audience. The results of this research suggest that both high and low involvement audience can be targeted at the same time depending on the level of fit and the number of celebrities used in a brand endorsement.

Assessing the effects of consumer involvement and service quality in a self-service setting

The aim of this study is to assess how consumer involvement and service quality within the Technology Acceptance Model (TAM) influence consumers' adoption of self-service technologies (SSTs). A model is proposed to test the antecedent factors of SSTs in a retail environment. A total of 441 valid questionnaires were received, and the data were examined by using structural equation modeling (SEM). The findings show that consumer involvement has a significant positive effect on attitude toward SSTs. In addition, service quality plays an important role by significantly moderating the influence of intention to use SSTs on consumer behavior. The key objective of this study is to analyze the role that consumer involvement and service quality play in influencing the adoption of SSTs. Future research could classify the different levels of involvement and types of SSTs to confirm and extend our framework. Despite the increasing popularity of SSTs, few studies have to date examined the topic of technology acceptance in combination with user involvement. This study extends the original TAM and explains the conditions required for successful user involvement and service quality in consumers' adoption of SSTs. This study makes an original contribution by proposing a strategic model for a successful implementation of SSTs. © 2011 Wiley Periodicals, Inc. © 2011 Wiley Periodicals, Inc.

Can consumer research panels become an integral part of the cancer research community?

Summary The North Trent Cancer Research Network’s Consumer Research Panel (NTCRN CRP) was established in December 2001 by the Academic Unit of Supportive Care at the University of Sheffield, UK. In three years, the CRP has succeeded in nurturing a climate of sustainable consumer involvement within the NTCRN and this has become embedded in the culture of the network. Furthermore, the Panel have championed a sustainable development of consumer involvement in health and social care research by testing new ground and forging a new way of working between health professionals and patients and carers. This UK based CRP model has been held up as an example to other cancer networks, with new Panels being set up around the country to emulate its success. This paper describes the Sheffield model of patient and public involvement and using the eight key principles of successful consumer involvement in research, identified in a recent paper by Telford and colleagues (Telford, R., Boote, J., Cooper, C., 2004. What does it mean to involve consumers successfully in NHS research? A consensus study. Health Expectations, 7, 209–220), provides a useful framework for analysing the work of the Panel. This demonstrates how consumers and professionals can inform each other to work constructively to achieve impressive research results. The need for measurable outcomes to assess the impact and effect of consumer involvement is explored.

Profile and effects of consumer involvement in fresh meat

This study investigates the profile and effects of consumer involvement in fresh meat as a product category based on cross-sectional data collected in Belgium. Analyses confirm that involvement in meat is a multidimensional construct including four facets: pleasure value, symbolic value, risk importance and risk probability. Four involvement-based meat consumer segments are identified: straightforward, cautious, indifferent, and concerned. Socio-demographic differences between the segments relate to gender, age and presence of children. The segments differ in terms of extensiveness of the decision-making process, impact and trust in information sources, levels of concern, price consciousness, claimed meat consumption, consumption intention, and preferred place of purchase. The two segments with a strong perception of meat risks constitute two-thirds of the market. They can be typified as cautious meat lovers versus concerned meat consumers. Efforts aiming at consumer reassurance through quality improvement, traceability, labelling or communication may gain effectiveness when targeted specifically to these two segments. Whereas straightforward meat lovers focus mainly on taste as the decisive criterion, indifferent consumers are strongly price oriented.

Consumer Involvement

The objective of this study was to evaluate the effects of consumer involvement on information processing from over-the-counter (OTC) medication labels. A sample of 256 students evaluated simulated OTC product labels for two product categories (headache and cold) in random order. Each participant evaluated labels after reading a scenario to simulate high and low involvement respectively. A questionnaire was used to collect data on variables such as label comprehension, attitude-towards-product label, product evaluation, and purchase intention. The results indicate that when consumers are involved in their purchase of OTC medications they are significantly more likely to understand information from the label and evaluate it accordingly. However, involvement does not affect attitude-towards-product label nor does it enhance purchase intention.

Antecedents and effects of consumer involvement in fish as a product group

The importance of the symbolic value and of the product utility for a consumer's involvement in fish products was determined by applying a model to data collected in Denmark in 1999. The relative importance of these two antecedents of product involvement differed between two segments of consumers important to marketing strategies. However, the potential effects of involvement did not differ between the segments. Rather, the customer's involvement ensures that sign value and utility have effects such as greater enjoyment of shopping and higher frequency of usage.

The Impact of Consumer Involvement on the Consumers' Perception of Service Quality-Focusing on the Korean Hotel Industry

The consumers' evaluations of service quality may be impacted by their assessments of the actual service received, the service provider, and/or the service facility. Within a service marketing context, the more an individual believes the service is personally relevant, the more involved the individual may become with various aspects of the service. This study integrates these two important variables in consumer behavior, which are consumer involvement and service quality. This paper investigates the effect of consumer involvement on the consumer's perceived service quality by focusing on the Korean hotel industry.

Computer simulations of the interaction of ultrasound with biological tissue: Basic physical concepts and effects: E. Trautenberg, Siemens Corporate Research Center, D-8520 Erlanagen, W. Germany

The North Trent Cancer Research Network’s Consumer Research Panel (NTCRN CRP) was established in December 2001 by the Academic Unit of Supportive Care at the University of Sheffield, UK. In three years, the CRP has succeeded in nurturing a climate of sustainable consumer involvement within the NTCRN and this has become embedded in the culture of the network. Furthermore, the Panel have championed a sustainable development of consumer involvement in health and social care research by testing new ground and forging a new way of working between health professionals and patients and carers. This UK based CRP model has been held up as an example to other cancer networks, with new Panels being set up around the country to emulate its success. This paper describes the Sheffield model of patient and public involvement and using the eight key principles of successful consumer involvement in research, identified in a recent paper by Telford and colleagues (Telford, R., Boote, J., Cooper, C., 2004. What does it mean to involve consumers successfully in NHS research? A consensus study. Health Expectations, 7, 209–220), provides a useful framework for analysing the work of the Panel. This demonstrates how consumers and professionals can inform each other to work constructively to achieve impressive research results. The need for measurable outcomes to assess the impact and effect of consumer involvement is explored.