정보보안 인식이 신뢰 형성에 미치는 연구

Abstract

ABSTRACT This study investigates the effects of information security awa reness arising from E-Commerce in terms of the Elaboration Likelihood Model(ELM) and analyzes the moderating effect of the trust's involvement and experience. Consumers are using E-Commerce Web sites, depending on the level of involvement and experience in E-Commerce. This study is based on the ELM, the information security awareness of consumer confidence in E-Commerce form, according to the degree of experience and involvement suggested a theoretical model to describe the e ffect that the scaling and, through empirical studies validatio n of model. Consumer confidence is formed the attitude of the E-C ommerce company through different paths, depending on the type of awareness in the E-Commerce web site, this moderate has the effect of consumer involvement and experience. Studying the information security awareness of consumer in the on E-Comm erce is considered to present a new perspective on trust.Keywords: E-Commerce, Information Security Awareness, ELM, Involvement, E xperience