Enterprise Development Strategy Research Articles

ПРОДУКТОВАЯ СТРАТЕГИЯ В МОДЕЛИ СОГЛАСОВАНИЯ СТРАТЕГИЙ ФУНКЦИОНИРОВАНИЯ И РАЗВИТИЯ ПРОМЫШЛЕННЫХ ПРЕДПРИЯТИЙ

The trend of implementing ESG principles into the corporate strategies of industrial enterprises in the context of recent years' realities determines the research focus on finding the effective instruments for their sustainable operation, capable of achieving the actualized priorities of sustainable development. Specifically, the emphasis is on reaching a consensus through aligning the operation and development strategies of industrial enterprises. As a result, the research proposes a model for building the sustainable development strategy for industrial enterprises, where the strategic process is based on the hierarchy of strategies and the matrix nature of strategy formation contributes to their convergence and subordination to the general corporate strategy. Thus, supporting strategies that specify the corporate strategy in terms of the enterprise's resources and capabilities are divided into two groups – operation and development. The alignment of these strategies leads to the product strategy, organized as business-projects. The authors' proposed consensual approach to sustainable development strategic planning is based on the idea of making long-term decisions on the nomenclature, assortment, production volumes and sales of innovative products, and implies the analysis of the discrete-continuous dynamics of the innovative products/technologies’ life cycles in order to synchronize them and generate sustainable positive cash flows, capable of realizing non-economic objectives of sustainable development.

СТРАТЕГІЇ ТА ПЕРСПЕКТИВИ РОЗВИТКУ ПІДПРИЄМСТВ ТОРГІВЛІ

The article considers the state of development of trade enterprises. The essence of development strategies of trade enterprises is revealed. It has been found that under the influence of various internal and external factors the situation in the trade market is constantly changing. The high degree of intensity of competition and the large number of foreign producers in the market raise the issue of improving the company’s operations and developing strategic directions for its development. This, in turn, leads to the need to constantly monitor the competitive position of the enterprise in the market environment, which determines the strategy of behavior being developed in the market. Thus, the assessment of the competitive position of an enterprise is one of the most important points that determines the success of its work. The relevance of the analyzed topic is that successful business is impossible to imagine without well-built business processes that set the necessary pace of enterprise development. Business processes are defined in order to identify a promising direction of development that solves the problems of the organization: competitiveness, market position, production, profit, etc.Under such conditions, the need to conduct new research, identify shortcomings and ways to overcome them becomes particularly relevant, given the importance and impact of the trade market on the development of the Ukrainian economy as a whole. The article establishes that in difficult wartime conditions in Ukraine, trade enterprises play an important role in ensuring the livelihood of the population and the military. The author analyzes the process of trade as an important sales channel for enterprises producing goods and services, as well as an opportunity for business development, creation of new jobs, increase in production and economic growth. Trade is an important sales channel for enterprises producing goods and services, as well as promoting business development, creating new jobs, increasing production and economic growth.

ОСОБЕННОСТИ РАЗВИТИЯ ПРЕДПРИЯТИЙ РОЗНИЧНОЙ ТОРГОВЛИ В УСЛОВИЯХ ЦИФРОВИЗАЦИИ

The article discusses the features of the development of retail trade enterprises in the context of global digitalization of the economy. The multifaceted impact of digital transformations on the activities of retail trade enterprises is analyzed, and the need for a systematic approach to digitalization processes is emphasized. The prospects and benefits of digitalization for retail enterprises are explored, including: increasing efficiency (optimization), improving customer experience, creating competitive advantages, etc. Particular attention is paid to the differences in the development strategies of digital and non-digital retail enterprises. The conceptual significance of the synergy of digital and non-digital ways of developing retail enterprises in the context of digitalization is noted. Based on the results of the study, it is concluded that it is necessary to consider digitalization as a long-term vector for the development of a retail trade enterprise, the implementation of which is associated with systemic features of taking into account the level of digital maturity of a business, the availability of innovative technologies, the current development strategy, etc.

Теоретико-методичні аспекти формування стратегії розвитку підприємств будівельної галузі України в умовах воєнного стану

The article summarizes the theoretical and methodological aspects of the formation of the strategy for the development of enterprises in the construction industry under martial law. It is noted that the consequences of the war were felt globally by all participants in the construction market of Ukraine and European countries. The situation, which has developed primarily due to the military aggression of the russian federation, holds back investors and forces them to reduce funding for projects at different stages of their implementation or abandon them at the pre-investment stage. In addition, many construction companies face problems related to the loss of financial stability, which requires the formation of appropriate financial strategies that must take into account the availability and proper distribution of external and internal resources. It is determined that the main problem for enterprises of the construction industry is the creation of a favorable investment climate in Ukraine and real financial and credit mechanisms to stimulate industrial and residential construction in order to increase the competitiveness of the industry. It is noted that there are many factors that determine the development strategy of a construction enterprise. To determine the strategic directions of development of enterprises in the construction industry, a SWOT analysis and a PEST analysis of the functioning of enterprises in the construction industry were carried out. Within the framework of the formation and implementation of the strategy for the development of enterprises in the construction industry, strategic goals are defined. It is determined that the formation of a strategy for the development of enterprises in the construction industry of Ukraine under martial law requires the integrated use of effective organizational, financial and economic tools to solve problems that have arisen over the years and intensified during the war. An algorithm for forming a strategy for the development of enterprises in the construction industry is developed. It is concluded that the formation of a strategy for the development of enterprises in the construction industry under martial law is based on the use of all available production resources, the formation of an appropriate system of State regulation of investment processes in construction, the use of effective organizational, legal, financial and economic tools for the implementation of strategic goals for the development of economic entities.

ФОРМУВАННЯ ІНВЕСТИЦІЙНОЇ СТРАТЕГІЇ В ПРОЦЕСІ ЕКОНОМІЧНОГО РОЗВИТКУ ПІДПРИЄМСТВА

The article thoroughly analyzes the processes that contribute to the definition and implementation of investment strategies in the context of dynamic company development. The article presents the main methodological approaches to forming an investment strategy, as well as the relationship of this process with the life cycles of enterprises. Significant attention is paid to the integration of the investment strategy with the company’s general strategic planning, considering the economic, political, and social challenges of modernity. The article defines an investment strategy as a system of complex actions aimed at the effective use of resources to achieve the strategic goals of the enterprise. It explores the essence of the investment strategy through the prism of its impact on sustainable growth and development of the enterprise. An analysis of various investment resources is also presented, including material assets, financial investments, intellectual investments, and personnel development. Particular attention is given to the hierarchical structure of the investment policy and its elements according to the period of implementation. The authors identify key principles for forming investment strategies, considering the dynamics of changes in the macroeconomic environment and the need to adapt to rapidly changing business conditions. The article includes research on the relationship between the investment strategy and the general strategy of enterprise development, which allows for adaptation to changes in the external environment and optimization of decisions in the context of different stages of the enterprise’s life cycle. Particularly important is the analysis of strategic and tactical tasks that enable the enterprise to achieve long-term competitive advantages. The article also presents a graphical model that demonstrates the sequence of forming and implementing the investment strategy, starting from defining strategic directions to specifying investment tasks. The conclusions offer recommendations for improving investment management processes that can enhance the overall effectiveness and stability of companies.

Аналіз підходів до оцінки методів сільськогосподарського ризику

The aim of the article is to analyze the approaches to assessing methods of agricultural risk and determine the advantages and disadvantages of these methods. Analyzing, systematizing and summarizing the scientific works of many scholars, the views of researchers on the definition of the concept of «risk of agrarian entrepreneurship» were considered. An analysis of approaches to the assessment of methods has been carried out, the advantages and disadvantages of their application for agricultural risk assessment have been identified. As a result of the study, the features of the manifestation of agricultural risk in the conditions of entrepreneurship are allocated, as well as the main groups of factors influencing the risks of agricultural entrepreneurship. It is determined that the methods of agricultural risk assessment are divided into two groups: direct assessment methods, which allow to make calculations on the basis of the analyzed information; indirect assessment methods that apply the quantitative implications of the use of other methods. Indirect methods are auxiliary, although they provide an opportunity to get a more complete picture of risks and further decision-making. It is substantiated that each of the approaches has its own advantages and limitations, and their choice depends on the specifics of the risks that need to be assessed, as well as on the available data and resources. It is determined that the most acceptable method for assessing agricultural risks is expert method in combination with ranking, the use of which makes it possible to outline problem points and «risk zones», also to obtain a quantitative indicator of risk in a particular area of activity or implementation of the general strategy of enterprise development. It is emphasized that the integration of several approaches allows to obtain a more complete picture of risks and develop effective strategies for their minimization.

Теоретичні аспекти антикризового управління підприємством в умовах турбулентності зовнішнього середовища

The article is concerned with defining the essence of the concept of anti-crisis management and crisis in general. The correct definition of the essence of anti-crisis management allows you to create a system of the most effective methods of counteracting and preventing a anti-crisis. This study examines the causes of the economic crisis, consisting of two levels: objective and subjective, external and internal. The article defines the essence of anti-crisis management in accordance with the principles, and the system of anti-crisis management, which is used by the subjects of management. A general description of the main methods of anti-crisis management of enterprise is provided. It is noted that systematization and definition of the content of these methods contributes to the expansion of the capabilities of enterprises to prevent and neutralize crisis phenomena in their activities. The following principles on which the anti-crisis management system is based are analyzed: early diagnosis of crisis phenomena; urgency of response to crisis phenomena; adequacy of enterprises’ response to the level of real threat; full realization of the internal possibilities of the enterprise’s recovery from the crisis. Methods of diagnostics of anti-crisis management are considered, which are as follows: monitoring of the external environment; system analysis of factors that indicate possible changes in the state and competitive position of the enterprise; audit of the financial situation; analysis of the company’s lending policy and debt; risk identification; assessment of the current state of the enterprise and forecasting possible states in the future. In the aspect of anti-crisis management, strategy is understood as a model of actions necessary to achieve the set goal based on the coordination and allocation of the company’s resources. Within the framework of anti-crisis management, the following types of enterprise development strategies have been chosen: strategy of concentrated growth; integrated growth strategy; diversified growth strategy; production reduction strategy, or liquidation strategy.

Організаційне та фінансово-економічне забезпечення стратегії розвитку підприємств з переробки ТПВ

The article elaborates organizational and financial and economic support for the strategy of development of enterprises for the processing of solid household waste (SHW). It is noted that today for enterprises for the processing of solid waste, adaptive strategies are relevant, which determine the readiness of economic entities to implement appropriate measures. Adaptation of enterprises to new operating conditions, which are caused by risks and threats on the part of the external environment, is a priority task for the development of economic entities. The choice of strategies for the development of enterprises, which are aimed at ensuring adaptive capacity, requires the use of appropriate methodological instruments, which are based on the calculation of the coefficient of adaptive capacity. It is noted that in the development of measures for the strategic development of enterprises for the processing of SHW, an important aspect is the availability of the financial capacity of the company, necessary for the implementation of the relevant measures. The availability of the necessary resource provision characterizes the readiness of the enterprise to implement strategies. The technical component of improving the management of SHW is the separation of organic waste that easily decomposes at the time of its formation. Another important area of improvement in the management of SHW is the disposal of the hazardous component. Organic waste, which has a fast decay cycle, is a secondary raw material from which it is possible to obtain organic-mineral fertilizers and biogas in the future. For the development of waste recycling, it is necessary to create enterprises for the biochemical processing of organic waste at landfills, which will contribute to the production of alternative energy sources. As a result of the study, a conceptual approach to the formation of a system of strategic management of enterprises has been proposed, which provides for the interaction of all components of the system, which contains the purpose, objects, means of management, as well as theoretical and methodological support for the formation of enterprise development strategies. The proposed conceptual approach, in contrast to the existing ones, includes an algorithm for determining the level of strategic development of enterprises on the basis of an assessment of its internal resources, taking into account the influence of the external environment. Within the framework of the proposed approach, a matrix of SWOT analysis of the activities of enterprises for the processing of solid household waste was formed, which made it possible to allocate strengths and weaknesses, opportunities and threats, taking into account the specifics of the functioning of the industry.

Multi-criteria analysis of deep pits sustainable development strategy

Relevance. Long periods of development of steeply dipping deposits necessitate multiple adjustments of mining and technical system throughout an open pit life cycle. The decisions made determine the development strategy of a mining enterprise for a long period. The complexity of making such strategic decisions depends on numerous influencing parameters. These parameters have a different impact, have a variety of units of measurement, target values, and are not only quantitative but also qualitative. There is a need for new approaches to the choice of development strategy of the mining and technical system of an open pit, as well as its main subsystem – the opening-up of an opencast system. It is proposed to base these approaches on multi-criteria decision-making methods that consider many influencing parameters. Aim. Development of a methodology for choosing a strategy for sustainable development of the deep open pit mining and technical system based on multi-criteria decision-making methods and assessment of the opening system parameters. Objects. Mining enterprise, mining and technical systems, opening system. Methods. Literature review, system analysis, multi-criteria decision making. Results. The authors have determined the main strategies for development of the mining and technical system for deep open pits. These strategies aim at achieving the sustainable development of the mining and technical system: adjustment of the current stage mining parameters; transition to a new stage of mining; transition to a combined open-underground mining; mine closure. The key role of the opening system in the structure of the mining and technical system is substantiated to ensure its sustainable development. The authors systematized the main parameters for evaluating the pit opening system and set target values for each parameter. A review of the main multi-criteria decision-making methods used to solve various problems in the mining industry is made. A rank coefficient is proposed for choosing the mining and technical system development strategy. The calculation of this coefficient is based on a combination of the fuzzy AHP and CRADIS multi-criteria methods. A method was developed for selecting a strategy for sustainable development of the mining and technical system of deep open pits. A case study was conducted on the conditions of the Maly Kuibas open pit. The obtained results strongly suggest that the best strategy with the highest ranking is the transition to the combined development method.

Decarbonization of mining and steel sectors: experience of Kazakhstan

To strengthen its international position, Kazakhstan is updating the transition to economic decarbonization within the framework of the adopted long-term low-carbon development strategy. This article examines the current problems of decarbonization of the mining and metallurgical industry, which is one of the largest atmospheric pollutants. General scientific methods were used, including the descriptive method, methods of retrospective and cause-and-effect analysis, generalization and structuring of initial statistical data presented in the open press. It has been established that in the current situation of economic and political challenges, the growth of investments in renewable energy sources is focused not so much on achieving environmental indicators, but rather reflects the desireof countries importing energy raw materials to increase their energy security. It is substantiated that the development of ESG principles is becoming a primary factor ensuring the competitiveness of enterprises and the priority of internal production goals of sustainable development. The study analyzes the prospects for using the best available techniques in the low-carbon development strategy of industrial enterprises. The authors conclude that achieving carbon neutrality will require the state to adopt a systematic approach to coal mining as the main source of energy generation. It is shown that institutional measures that stimulate the decarbonization of the mining and metallurgical sector of Kazakhstan in the medium and long term will increase energy efficiency and accelerate the transition of industrial enterprises to renewable energy. The example of Kazakhstan can be useful for countries expanding the presence of mining and metallurgical enterprises in the international market by mastering various decarbonization mechanisms, disclosing information on sustainable development and taking into account ESG risks.

Huaweis Competitive Performance: Analyzing of Competitiveness and Strategic Adjustments

The world is facing a slowdown in economic growth with the deceleration of global economic globalization, the accumulation of trade barriers across countries and the lack of domestic demand. In particular, the slower industrial recovery after the epidemic and the shift in the international investment boom have further tested the ability of companies and their supply chains to adapt to this complex market environment. Through a comprehensive analysis of Huawei, a leading Chinese high-tech company in the post-sanctions era, this paper provides new ideas for Chinese companies development strategies to ensure their survival and sustainable development. This paper analyzes the four dimensions (policy, economy, technology, and society environment). It summarizes Huaweis competitive performance in these four dimensions to get some suggestions for the development strategy of modern enterprises, which are to pay attention to technological development, keep up with the pace of policies, and manage and control risks.

Economic aspects of innovative strategy of enterprise development in the conditions of macroeconomic instability

Methods. When conducting the study of the economic aspects of the innovative strategy of the enterprise development in conditions of macroeconomic instability, the method of scientific abstraction is used – in determining the theoretical and methodological approaches regarding the essence of the innovative type of development of production and economic systems; system approach - when using a methodical approach to the components of the innovative development management mechanism at the micro- and meso-levels. Results. The algorithm for the implementation of an innovative strategy for the development of production and economic systems at the micro- and macro-levels is defined, it is proposed to use V.E. Deming’s theory of quality improvement within the framework of the assessment of qualitative changes in development based on the innovative strategy and, based on a systemic approach, to conduct an assessment using a comprehensive indicator of innovative development; taking into account the concept of management to coordinate all phases of the mechanism of innovative development using the principles of the rule of five logistics. Novelty. The methodical approach to the assessment of the innovative development of production and economic systems at the micro- and macro-levels in the conditions of macroeconomic instability is proposed, the essence of which is reduced to the study of the algorithm for the implementation of an innovative strategy using V. E. Deming’s theory of quality improvement, which involves planning, implementation, verification and adjustment of plans; using a systematic approach to the study of the innovative model of the development of production and economic systems, it is proposed to take into account the logistic approach using quality indicators: demand, timeliness, satisfaction, deadlines, preservation, environmental friendliness, complexity, etc., and to calculate the assessment of innovative development based on a comprehensive indicator of quality improvement; within the framework of the concept of management, which includes four phases: planning, execution, control and adjustment, it is possible to coordinate all components of the mechanism of innovative development of the enterprise with the help of a whole complex of scientifically based principles. Practical value. Based on the results of the scientific research, the author proposes economic guidelines for managing the intellectual potential of an innovative enterprise, which will help to resolve the existing contradictions in the implementation of production and economic activities and will contribute to the development of innovative areas of work.

Recommendations regarding technology for making an well-grounded choice of enterprise development strategy

Introduction. Recently, more and more theorists and practitioners of management emphasize the importance of strategic planning, in particular, the formation of a development strategy, the main purpose of which is to determine directions for increasing competitiveness, which would ensure the long-term perspective of the successful functioning of the enterprise. The purpose of the paper is to study the process of making strategic management decisions; analyzing the criteria for choosing development strategies; development of the technology for the justified choice of a development strategy based on the parameters of demand and profit on the basis of the identification of selection criteria and the systematization of potentially possible types of strategies. Results. The recommended technology for the justified choice of a development strategy based on the parameters of demand and profit involves the implementation of certain stages: preparation of information support for further development of the development strategy; definition of strategic goals and tasks of development; strategic research and analysis of the competitive environment and development potential; formation of a justified set of criteria for choosing a development strategy based on demand and profit parameters; reasoned choice of strategic tools for developing a development strategy; formation of strategic development alternatives; formation of a justified development strategy and corresponding functional strategies; assessment of the level of implementation of the development strategy and strategic decisions according to performance criteria. Conclusion. The technology of formation of the development strategy is a priority element of the strategic planning system. Particular importance is attached to the methodological base, which ensures the processes of formation and implementation of planning technology, allows to achieve the goal of strategic planning in the formation of a sequence of defined justified actions, aimed at the implementation of effective functioning and long-term perspective of development.

Analysis of the state and development prospects of medicinal plant cultivation in The Republic of Belarus and Russia in the context of low-carbon agriculture

The article is devoted to the analysis of one of the types of organic products — medicinal herbs in order to develop recommendations for improving this area of agricultural business in the Republic of Belarus and Russia. The dynamics of indicators characterizing medicinal plant growing is presented. A project has been proposed for the cultivation of medicinal herbs on the territory of private farms in the Republic of Belarus. The results of a study on the analysis of production indicators of medicinal crops in the context of regions of states are presented. Recommendations for the development of medicinal plant production in Russia and Belarus are proposed. The results obtained can be used to substantiate reserves for increasing the efficiency of medicinal plant production, to justify management decisions, as well as to develop a strategy for the sustainable development of agricultural enterprises.

Enterprise management system analytical tools

High-quality information and analytical content can be used as a basis for making optimal and informed management decisions by analysing the impact of factors on business efficiency, which will allow us to explore the weaknesses of an enterprise and plan the directions of its strategic development. The study aims to provide a scientific synthesis of theoretical aspects and outline practice-oriented approaches to organising analytical support for the management system at an enterprise. The following methods were used: theoretical aspects were analysed using the generalisation, systematisation and grouping methods; the use of statistical analysis and business process modelling methods for the needs of enterprise management was analysed; the components of Data Science analysis were considered; the main material was presented using the descriptive method. Analytical tools of the enterprise management system were analysed. The emphasis is placed on the procedures of statistical analysis and modelling of business processes, application of Data Science tools and visualisation methods. The external and internal sources of information for the needs of enterprise management are allocated. Varieties of analytical tools that contribute to understanding the essence of problematic issues and determine the search for optimal and reasonable management decisions are presented. The SWOT-analysis matrix as an instrument for optimal combination of information modelling methods, analytical procedures and visualisation of the analysis results is presented. The need to use IT tools to improve the quality of the results of analytical procedures is emphasised. The expediency of developing analytical tools for the needs of optimising the enterprise management system using Data Science technology is substantiated. The advantages of using Big Data for making management decisions are determined. The components of Data Science analysis in the enterprise management system are allocated. The possibility of solving business problems or determining the enterprise development strategy by structuring and visualising a large array of data to identify patterns of enterprise development is emphasised. The tools of analytical support for the needs of organising the system of economic security of enterprise are generalised. The practical value of the work lies in the fact that an algorithm of actions for organising analytical support of the management system at an enterprise is proposed

Research on Enterprise Development Strategies of Online Conference and Office Platform in the Post-epidemic Era Using Tencent Meeting as an Example

Thanks to the surge in demand as a result of the catalytic effect of the epidemic and the rapid development of increasingly mature cloud computing technology in recent years, the online office meeting platform has formed a certain scale of users and a particular working system in all sectors of society. Nowadays, online conference platform enterprises have basically formed, and the competition of various cloud conference platforms is becoming increasingly fierce under the mixed office trend in the post-epidemic era. How to achieve user retention and expand new users to enhance market share, how to transform the existing traffic to enhance brand power, and how to adjust policies to accelerate the commercialization process have become an inevitable major test for online conference platform enterprises. Since the realization of sustainable development is closely related to the product definition and ecological layout of the platform, taking TencentMeeting as an example, this paper analyzes the development history and ecological layout of the TencentMeeting platform, examines the internal and external environment, advantages, and disadvantages of TencentMeeting with SWOT model, and finally puts forward relevant suggestions on the products and ecology of TencentMeeting based on the current environment.

Based on the integration of multimedia e-commerce environment in the enterprise management innovation technology applications

Abstract This paper first applies Multi-Agents’ distributed data management model to establish an enterprise economic data mining platform, combined with a clustering algorithm to extract valuable economic data from a multi-source heterogeneous enterprise database. The weights of indicators are solved by particle cluster algorithm, and the linkage vector distance and set-pair analysis of linkage degree are introduced to construct the innovative technology of enterprise economics and management under the integrated multimedia e-commerce environment. The study shows that the enterprise macro optimal economic index weight of this paper’s method is 0.812, and the production qualification rate of the enterprise is as high as 98.8%, which indicates that this paper’s method can meet the innovation of the enterprise development, and realize the enterprise business management and development strategy is of great significance.

SƏNAYE MÜƏSSİSƏLƏRİNİN İDARƏ EDİLMƏSİNDƏ İNNOVASİYA VƏ İNNOVATİV TEXNOLOGİYALARIN ROLU

SƏNAYE MÜƏSSİSƏLƏRİNİN İDARƏ EDİLMƏSİNDƏ İNNOVASİYA VƏ İNNOVATİV TEXNOLOGİYALARIN ROLU

FEATURES OF THE DEVELOPMENT STRATEGY OF THE INFRASTRUCTURE ENTERPRISE OF WATER TRANSPORT

Essence and content of the activity of the infrastructure enterprise of water transport were investigated in the article; the mission and purpose of the activity of the infrastructure enterprise were formed. The indicators of the activity of Branch Dredging Fleet of the State Enterprise Ukrainian Sea Ports Administration (USPA) were analyzed, taking into account the specifics of the construction of the USPA management structure. The principles of forming a strategy for the development of an infrastructure enterprise were defined and the Complex Integrative Strategy for the Development of the Branch Dredging Fleet was proposed, with a division of the proposed measures according to the terms of implementation. The purpose of the work is to substantiate the prospective strategy of the development of the infrastructure enterprise of water transport. Method. During the writing of the article, the following methods were used: abstraction, logical, systematization and grouping were used to generalize theoretical approaches and define the essence of the concept of "strategy", "essential features of the activity of an infrastructure enterprise", "principles of strategy formation", "features infrastructure enterprise development strategies" etc.; methods of economic analysis as comparison, index were used to characterize the performance indicators of the base enterprise; tabular, graphic were used for the purpose of visual presentation of research results, methods of statistical and comparative analysis were used for study, grouping; comparison – for evaluation and interpretation of actual data on the results and efficiency of the operation of the Branch Dredging Fleet; strategic analysis were used for the formation of the strategy of the economic activity of the enterprise in the current conditions of activity. The result of the study is the formed Strategy of the complex integrative development of the Branch Dredging Fleet and the proposed measures that are part of the Strategy. The scientific novelty of the obtained results lies in the formation of the Strategy of Complex Integrated Development of the USPA Branch Dredging Fleet as well in the formation of the principles of the development strategy of the infrastructure enterprise of water transport, according to which the content of the Strategy of Complex Integrated Development is determined. A list of measures of a strategic nature, which can be the content of the enterprise's activities within the framework of the implementation of the Strategy of Complex Integrative Development, is proposed. The content and sequence of these measures are disclosed. The practical significance of the obtained results consists in the possibility of applying the research results in the activities of transport infrastructure enterprises.

ОЦЕНКА НА ИНОВАЦИИТЕ В ПРЕДПРИЯТИЯТА: ТЕОРЕТИЧНИ АСПЕКТИ

Innovations in enterprises and their evaluation are a real and significant problem regarding the transition to a new stage of economic development, as well as the related reformulation of enterprise development strategies and corresponding governmental policy. In this regard, the article aims to systematize the different positions on this problem. The positions of representatives from schools of economic thought at Brandeis, Harvard, Oxford and the University of Chicago and followers of Schumpeter, Porter, ordoliberals, etc. are distinguished. Different objectives of the renewal process are also established, respectively, in different evaluative contexts related to competition, enterprise size, welfare, general interest, new technological paradigms, etc., on the one hand, and various causes and consequences, on the other. The positions in the Bulgarian literature are grouped as those that reject the need for a change in the goal or those that define it as necessary and according to the goal’s content. In conclusion, it is summarized that modern discussions about innovations in enterprises and their evaluation are increasingly connected with current practical needs – the initiation of competition laws, solving contemporary challenges, the result of accelerating changes in the technologies used, etc. A recommendation is made to overcome the descriptive approach to problems of modernity in the Bulgarian economic literature and move to a problem-oriented one which aims at solving the current and emerging problems.