Economic aspects of innovative strategy of enterprise development in the conditions of macroeconomic instability

Abstract

Methods. When conducting the study of the economic aspects of the innovative strategy of the enterprise development in conditions of macroeconomic instability, the method of scientific abstraction is used – in determining the theoretical and methodological approaches regarding the essence of the innovative type of development of production and economic systems; system approach - when using a methodical approach to the components of the innovative development management mechanism at the micro- and meso-levels. Results. The algorithm for the implementation of an innovative strategy for the development of production and economic systems at the micro- and macro-levels is defined, it is proposed to use V.E. Deming’s theory of quality improvement within the framework of the assessment of qualitative changes in development based on the innovative strategy and, based on a systemic approach, to conduct an assessment using a comprehensive indicator of innovative development; taking into account the concept of management to coordinate all phases of the mechanism of innovative development using the principles of the rule of five logistics. Novelty. The methodical approach to the assessment of the innovative development of production and economic systems at the micro- and macro-levels in the conditions of macroeconomic instability is proposed, the essence of which is reduced to the study of the algorithm for the implementation of an innovative strategy using V. E. Deming’s theory of quality improvement, which involves planning, implementation, verification and adjustment of plans; using a systematic approach to the study of the innovative model of the development of production and economic systems, it is proposed to take into account the logistic approach using quality indicators: demand, timeliness, satisfaction, deadlines, preservation, environmental friendliness, complexity, etc., and to calculate the assessment of innovative development based on a comprehensive indicator of quality improvement; within the framework of the concept of management, which includes four phases: planning, execution, control and adjustment, it is possible to coordinate all components of the mechanism of innovative development of the enterprise with the help of a whole complex of scientifically based principles. Practical value. Based on the results of the scientific research, the author proposes economic guidelines for managing the intellectual potential of an innovative enterprise, which will help to resolve the existing contradictions in the implementation of production and economic activities and will contribute to the development of innovative areas of work.