ПРОДУКТОВАЯ СТРАТЕГИЯ В МОДЕЛИ СОГЛАСОВАНИЯ СТРАТЕГИЙ ФУНКЦИОНИРОВАНИЯ И РАЗВИТИЯ ПРОМЫШЛЕННЫХ ПРЕДПРИЯТИЙ

Abstract

The trend of implementing ESG principles into the corporate strategies of industrial enterprises in the context of recent years' realities determines the research focus on finding the effective instruments for their sustainable operation, capable of achieving the actualized priorities of sustainable development. Specifically, the emphasis is on reaching a consensus through aligning the operation and development strategies of industrial enterprises. As a result, the research proposes a model for building the sustainable development strategy for industrial enterprises, where the strategic process is based on the hierarchy of strategies and the matrix nature of strategy formation contributes to their convergence and subordination to the general corporate strategy. Thus, supporting strategies that specify the corporate strategy in terms of the enterprise's resources and capabilities are divided into two groups – operation and development. The alignment of these strategies leads to the product strategy, organized as business-projects. The authors' proposed consensual approach to sustainable development strategic planning is based on the idea of making long-term decisions on the nomenclature, assortment, production volumes and sales of innovative products, and implies the analysis of the discrete-continuous dynamics of the innovative products/technologies’ life cycles in order to synchronize them and generate sustainable positive cash flows, capable of realizing non-economic objectives of sustainable development.