Customer Desires Research Articles

REPROSES DAN PERBAIKAN SUEDE KULIT UPPER SAPI DENGAN METODE SPRAY FINISH

Upper leathers have many types of leather articles likes nappa leather upper, sports shoe upper, suede upper leather and others. Suede upper leather is upper leather that has own charm because have more fashionable nap. Making suede leather more difficult because the raw materials used in this process is the upper suede leather raw material that does not pass because the color does not meet customer desires (leather from industrial leather stock). The basic color of suede skin is absolute produced through Post Tanning process. Beside the color, a feeling touch is also expected in upper suede leather. Suede skin repair process done in two ways: wet process (Post Tanning) and spray finish method. Spray finish method can save cost and time in repairing suede leather. The process of color and quality improvement is done with the finishing process so as to get suede leather in accordance with the wishes. The chemicals used in this process are: Water, metal complex dyestuff, 1441 UR, Amollan IP and Rosilk TM 2000. Suede skin repair process using spray finish method. The upper suede leathers are tested by organoleptic test. The results of this study obtained leather upper suede leathers have met the standards.

SEBUAH KAJIAN TENTANG KUALITAS PELAYANAN

Abstract This study aims to identify, analyze and explain the quality of services available at CV. Sumedang's Medal. This research is a descriptive study using a qualitative approach. The data collection technique is done by using observation, interview and documentation. The data analysis technique used interactive models. Checking the validity of the data was carried out by triangulating the source. From the research results show that the responses given by the CV. Medal Karya against complaints is served well even though it has to go through several processes where customer complaints must be reported to the Disturbance Office all of this is done so that customer comfort and satisfaction can be properly fulfilled. The service quality of a company is determined by the company's ability to meet the needs and desires of customers in accordance with customer expectations. So it can be seen from the dimension of service quality Reliability (Reliability) is the ability to provide the promised service immediately and satisfactorily, Responsiveness (Responsivenes) how the company responds in the service process to customers, Assurance where the company is able to instill a sense of confidence in customers, Empathy (Emphaty) sincere attention is given by the company by trying to understand customer desires, physical evidence (tangible) of ability that is seen directly in serving customers. The value of service quality depends on the ability of the company and its staff to consistently meet customer expectations.

Experiential tourism – role and application of micro-targeting in enhancing customer experience, engagement and loyalty

Micro-Targeting has emerged as preferred marketing and branding strategy in the travel and tourism sector across the world. This strategic marketing approach essentially leverages the deep consumer insights in order to design and develop personalised marketing content and recommendations. The digital technologies like Artificial Intelligence (AI), big data analytics, Machine Learning (ML), Augmented Reality (AR), and Virtual Reality etc. are helping the brands in this sector to predict the taste, preferences, priorities, and overall buying behaviour of their target audience. These valuable insights are subsequently utilised for influencing these prospects through hyper-targeted content and advertising. The overarching objective of this research study is to understand the effectiveness of micro-targeting for creating desired customer experience and subsequently its impact on the brand preference and purchase intention. Novelty of this study is reflected in its focus, which is on understanding the role micro-targeting can play in marketing and branding of offerings in experiential tourism category. It was observed that micro-targeting helps companies/brands to create personalised customer experience across different touch-points during the buying process of the high involvement offerings like experiential travel and tourism services.

Proposed New Product Feature Development of Video Communication Platform in PT. XYZ Using Six Sigma DMADV

Over time, technology has developed quite rapidly. The development of technology is also motivated by the Covid19 pandemic. One of the things affected by the pandemic is the face-to-face habit which is starting to be replaced by using video communication platforms. As a company engaged in the digital industry in Indonesia, PT. XYZ needs to be adaptive in accordance with the values held within the organization. This is done by providing a video communication platform that can help the Indonesian people. Not only providing, but organizations also need to adjust whether the products offered are in accordance with the wishes and needs of users. find out what factors influence the number of clients who register and what product features are desired by the user. Problem analysis is carried out using the Six Sigma DMADV method, which is a method in developing new products or processes within an organization. After identifying the problem and analyzing the root cause of the problem, it was found that so far there has been no clear document guide related to the products offered, causing confusion for all teams, especially the developer team and design team. There must be some guides or documents, and new products that are in accordance with the wishes and needs of stakeholders. It was found that customer desire can be answered by developing new products, such as: Automization Quality Assurance and Dashboard Admin. In developing the product, the organization needs to ensure 3 things for this plan to be successful. 3 things that need to be considered are: cycle time, resource capabilities, and the costs required to develop the product.

Impacts of polyphenols on laying hens'productivity and egg quality: A review.

There has been a rapid increase in the world's output of main poultry products (meat and eggs). This reflects customer desire for these high-quality and safe products and the comparatively low price. Recently, natural feed additives, plantsand products have been increasingly popular in the poultry and livestock industries to maintain and improve their health and production. Polyphenols are a type of micronutrient that is plentiful in our diet. They are phytochemicals that have health benefits, notably cardiovascular, cognitive function, antioxidant, anti-mutagenic, anti-inflammatory, antistress, anti-tumour, anti-pathogen, detoxification, growth-promotingand immunomodulating activities. On the other hand, excessive polyphenol levels have an unclear and sometimes negative impact on gastrointestinal tract health, nutrient digestion, digestive enzyme activity, vitamin, mineral absorption, laying hens performanceand egg quality. As a result, this review illuminated polyphenols' various sources, classifications, biological activities, potential usage restrictionsand effects on poultry, layer productivity and egg external and internal quality.

Cinta itu Membutakan: Moderasi Mediasi Pengaruh Sosial dan Brand Ambassador pada Brand Love dan Niat Membeli

Purpose The purpose of this study is to examine whether the love of a brand perceived by customers affects buying interest, moderated by social influences and mediated by brand ambassadors. Methodology This study took the population of the UNIQLO brand clothing customers in Margonda City Depok, West Java. The sample was selected by accidental sampling technique and obtained a total of 100. Data collection through questionnaires. The analysis technique for testing mediation moderation uses Process V3.5 with model no 8 . Findings The test results with Macro Process show that the brand ambassador mediates the relationship between brand love and purchase intention. Customers who love the brand do not directly want to buy the product. The better the brand ambassador in the customer's mind, the more customers will intend to buy the product. Meanwhile, the more external social influence factors, the lower the customer's desire to buy the product . Suggestion Manufacturers should be careful in creating good communication channels that portray positive things from brand ambassadors and other communication channels to fortify customers from unfavorable social influences. Love for the brand must always be nurtured.

Dynamic market complexity and service value advantage: an empirical investigation of business process management

PurposeHaving complexity theory as the overarching conceptual rationale, this paper presents a research model that defines external drivers, strategic and internal business practices and performance outcomes in service firm contexts.Design/methodology/approachUsing an original survey instrument, the authors empirically examine business process management (1) adopting the mediating roles of shared goal practices and technology imperative practices (2) involving moderating roles of competitive market environments and joint implementation practices.FindingsIn response to dynamic market complexity, firms implement business process management through shared goal practices and technology imperative practices for achieving customer service outcomes. The findings also suggest the moderating roles of competitive pressure and joint implementation practices.Research limitations/implicationsGeneralizations here are limited to service firms. Increasing customer service expectations (e.g. simplicity, convenience, visual images and rapid responses) require firms to involve cross-functional work throughout their organizational processes.Practical implicationsIn digital environments, business process management requires socio-technological synergy through shared goal practices and technology imperative practices.Originality/valueBuilding on a theory-driven research model, a survey instrument provides tools to examine business process management of service firms that sense dynamic market complexity challenges and translate them to achieve desirable customer service outcomes.

Perancangan Sistem Evaluasi Kepuasan Pelanggan Perguruan Tinggi Vokasi Yang Sesuai Dengan Perkembangan Peraturan Terbaru di Politeknik ATI Padang

Universities as provides of educational service must always provide quality services to meet the needs and desires of customers. This is to get a sense of satisfaction from customers with the services that have been provided. One way to measure and determine the level of customer satisfaction is to conduct a customer satisfaction survay. Customer satisfaction surveys can be carried out using measurement instruments, one of which is a questionnaire. To be able to find out how the level of customer satisfaction with the services provided, the quesionnaire used must be in accordance with the situasion and conditions at the time of the survey. If there is a change in the service delivery process, the satisfaction measuring questionnaire must also be changed according to the changes that occur. The suitability of the satisfaction measurement questionnaire with current conditions can provide several benefits, such as the institutions being able to provide excellent service according to their needs. And the level of customer satisfaction is one aspect of accreditation so that if the questionnaire can be prepared properly, this can help the institution to improve accreditation.
 Keywords: Acreditation, Customer Satisfaction, Higher Education.

Company’s Performance as Measured by the Application of Big Data Analysis Capabilities for Customers

Based on an earlier study related to quality and Big Data Analytics, this research seeks to discover the ideas of Technology Utilization, Quality Information, and Talent Quality in affecting Company Performance. The purposive sample consisted of 150 customers from around Indonesia who fulfilled the criteria. SEM-PLS techniques are used to examine preliminary data. Results, the Quality of Information, and talent substantially impact company performance. However, Big Data Analytics does not affect Technology Utilization. These studies may help the company develop its Consumer Big Data analytical skills. Practically, the findings are anticipated to improve the company's performance to satisfy the demands and desires of customers.

Contribution of biological activity of some secondary metabolites of two seaweeds against some pathogenic bacteria isolated from patients in hospitals of Thi-Qar Province

Because of their ability to generate a variety of physiologically active metabolites, seaweeds play an important role in the creation of new products for medical and pharmaceutical research. They are being studied as potential targets in the search for novel antibiotic compounds to combat antibiotic resistance. Furthermore, the use of natural antibiotics could meet customer desire for products that do not have pharmaceutical side effects.. Our results showed antimicrobial activity of two algal species Focus vesiculosus and Macrocystis pyrifera against four human pathogenic bacteria by agar well diffusion method. Four concentrations of algal extract (25, 50, 75, and 100 mg/ml) were used. It was observed that aqueous extract of Focus vesiculosus was most effective against K. pneumonia with maximum inhibition zone of 17.50 mm at 75 mg/ml, while the minimum inhibition zone (6.66mm) was found in case of K. pneumonia at concentration 50 mg/ml. In the case of aqueous and ethanolic extracts of Macrocystis pyrifera, the inhibition zone was the highest (16.16 mm) against P. aeruginosa at 50 mg/ml in aqueous extract, while the lowest inhibition zone (7.00 mm) was in case of Staphylococcus aureus at concentration 50 mg/ml.

BRAS : Development of Prototype Cloud Model for Failure Recovery Management by Using Backup Resource Allocation Strategy

The main objective of any technology is to give good service, availability and reliability to the end user along with protection and cost feasibility. Cloud computing is one of such technology which can be pay-as-you-go model. Computational resources and backup resources are the one of the issues. When multiple Physical Machines (PM) interacting to cloud to have respective services there may be a chances of failures that spoils the guaranteed services by the providers. In this paper we tried to elaborate these issues by developing a prototype cloud model for failure recovery management with the information of backup resource allocation strategy. We proposed an advanced open stack method based on BRAS. We also conducted a survey on BRAS to give better model. In this paper we focussed more on availability analytical model how its work for BRAS. We also covered some of case studies with yielding results for better understanding of the model. However one of the essential pitfalls in cloud computing is related to optimizing the property being allocated. Because of the distinctiveness of the model, useful resource allocation is achieved with the aim of minimizing the prices associated with it. The specific traumatic conditions of useful resource allocation are meeting customer desires and application requirements.

PENERAPAN METODE QUALITY FUNCTION DEPLOYMENT (QFD) DALAM UPAYA PENINGKATAN KUALITAS PRODUK PADA TOKO SIBAYAK KETAREN ROTAN

Sibayak Ketaren Rotan store is a furniture store that offers home furnishings where synthetic patio chairs are the customer's favorite product. Each customer certainly has a different desire for these products. So that the Sibayak Ketaren Rotan store needs to improve the quality of synthetic patio chairs, but because there is no system capable of managing the process of measuring product quality levels based on customer desires, this creates a problem for the company and has the potential to reduce customer interest in buying the product. Anticipation and solutions to this problem is an application that can measure product quality based on customer wishes (voice of customer) so that companies can improve product quality. Product improvements or enhancements can trigger customer interest in buying the product. The method used to measure product quality in planning the repair of synthetic patio chairs is quality function deployment (QFD). The results of the web-based application produce the highest rise factor report, namely the chair is made of sturdy and impact-resistant materials.

PENGARUH KUALITAS LAYANAN, FASILITAS DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN PADA BENGKEL “ANEKA MOTOR SERVICE” WARU - SIDOARJO

ABSTRACT In an era of very difficult progress, more and more companies are competing to get a good market segment to increase input in their business. In this case the company must be able to understand the needs and desires of customers. One business that also feels the tight competition is the workshop "Aneka Motor Service Waru - Sidoarjo" In this case the company must be able to understand the needs and desires of customers. The technique used in this study is the accidental sampling method by distributing questionnaires as many as 80 respondents. Distribution of questionnaires is done in stages for 2 weeks until the data collection process is fulfilled. Keywords: Service Quality, Facilities, Company Image, Customer Satisfaction

Ethically meaningful customer experiences: satisfying an evolving desire for purpose through CSR

Customers and society increasingly expect purpose from businesses, and the prevalent corporate social responsibility (CSR) approaches do not adequately respond to this demand. To address the situation, we conceptualize Ethically Meaningful Customer Experiences (EMCE) as a new type of customer-oriented responsibility that synthesizes the experience economy and CSR. EMCEs, unlike previous approaches, circumvent implicit or explicit expectation of sacrifice by transforming it into an ethical activity that customers enjoy. We analyze the differences between earlier approaches and our development and provide emerging industry examples that align with the new concept. In synthesizing ethical consumption and the experience economy, EMCEs contribute a new theoretical path to understanding CSR that builds on the role of experience as a fundamental tourism and hospitality industry element and, consequently, develops an approach endogenous to the industry. The concept also contributes to customer experience design by incorporating ethics as a new experience component. We argue that EMCEs allow hotels and resorts to respond to an emerging customer desire for purpose while also addressing concerns related to the societal role of the tourism and hospitality industry.

Studi Kelayakan Produksi Wedang Jahe Senja Padam dan Sedayu Manja

Ginger as a herbal plant is widely used as a drink and a cooking ingredient, Wedang Senja Padam and Sedayu Manja are drinks served to Covid 19 patients at the Surabaya Islamic Hospital. To increase production capacity as an additional source of income, it is necessary to calculate a feasibility study on the manufacture of Senja Padam and Sedayu Manja drinks. This service begins with conducting a study of the materials to be used in the literature, the amount, and the composition of the ingredients following the drink. Conduct market research related to the results of testing the composition of ingredients on customers. From this service, produce a composition of beverage ingredients following customer desires and produce a feasibility study that provides a positive value of the initial investment value of 2,500,000 resulting in a net cash flow of 6,187,500 with an IRR value of 21% and a B/C of 1.3 showing fit for production.

ANALISIS KUALITAS FAKTA DAN KUALITAS PERSEPSI GURU DALAM MENINGKATKAN MUTU PENDIDIKAN BERBASIS SIM DI SDN 067240 TEMBUNG TP 2020/2021

In actual quality, manufacturers show that quality has a system, which can be called a quality assurance system, that allows the production wheel to consistently produce products according to certain standards or specifications. Thus a product is said to be of high quality as long as the product is consistent with the demands of the maker. Meanwhile, in terms of perceived quality, quality is defined as something that satisfies or exceeds customer desires. In this case, it is the customer who determines or evaluates a quality product or service. This study aims to obtain information about Teacher's Perception of Academic Quality Improvement Based on Management Information Systems at SD Negeri 067240 Tembung in terms of aspects: quality and management information systems. This type of research is descriptive research. The population of this study were all 11 teachers at SD Negeri 067240 Tembung. The research method is descriptive qualitative. Data was collected by observation and interviews with teachers and staff at the school. The results showed that: 1. Teachers' perceptions of improving the quality of education at SD Negeri 067240 Tembung were considered weak. The number of those who complain that they are not capable and lack of expertise makes the quality of education in these schools decline. 2. Teachers' perceptions of using Management Information Systems in schools are also considered weak. Some senior teachers who only rely on school operators make the information system not run as smoothly as it should

Pengembangan Teknologi Tepat Guna Erp Untuk Modul Crm (Kampoeng Kuliner Brenzeel 48)

Development of the application of Enterprise Resource Planning (ERP) as one of the supports for the operation of a business field that is integrated with business and has better data accuracy. An ERP system consists of various modules and sub-modules that can represent specific business components. If data is entered in a module (eg data on rice uduk sales) then other modules such as payment and inventory will be automatically updated as well. These updates occur in real time or right at the time of the sale. Implementation of Customer Relationship Management (CRM) or customer relationship management which is indirectly said to be computerized customer data. This is so that the company knows what the needs and desires of customers are so that good relationships can be established with customers. Many companies focus on high satisfaction because many dissatisfied customers are easy to think about getting a better offer. Those who are very satisfied have a harder time changing their minds. High satisfaction or pleasure creates emotional attachment to the company

The Role Of Concurrent Engineering Technology And Green Target Costing In Achieving Sustainable Competitive Advantage

The research aims to integrate the two technologies of simultaneous engineering and the green target cost in providing an environmentally friendly product, because these two technologies are among the most important techniques that have emerged as a result of work strategies that change rapidly with market requirements and the essence of the modern production process, through the manufacture of products that meet the desires of customers in the shortest possible time and less cost. To achieve this goal, the General Company for Southern Cement was chosen as a research community and through one of its laboratories, represented by (Babylon Factory). The research reached several conclusions represented in the shift from the development of sequential products to the development of simultaneous products, which enables them to respond quickly by reducing the time required for products to enter the market and adapt to changing work environments, and following the techniques of simultaneous engineering and green target cost in product development is a shortcut The product design and development process. The most important recommendations are the need to direct modern technologies to serve the environment in view of the trend of global interest in the environment due to environmental pollution and the scarcity of natural resources, especially scarce ones.

THE ROLE OF BANKING MARKETING IN ENHANCING THE PROFITABILITY OF ISLAMIC BANKS (AN APPLIED STUDY IN A SAMPLE OF ISLAMIC BANKS IN IRAQ)

In light of the great development witnessed by the world, and due to the great importance of marketing, banks use banking marketing techniques in order to meet the needs and expectations of their customers in order to satisfy and retain them. More transparency, more players and more options, but above all, more initiatives and independence for the customer in carrying out transactions with the bank are the reasons why banks need cooperative marketing, which must be greatly taken into account by the people who set policies in Islamic banks and derive This importance is due to the urgent need to improve the performance of Islamic banks and ensure the sustainability of the growth of these banks, which face strong competition from commercial banks that have long experience in the field of banking, in order to strengthen their relationship with their customers and thus enhance their profitability. The aim of our study is to assess the impact of banking marketing policy on enhancing profitability at the level of Islamic banks in Baghdad. Indeed, these banks are witnessing a change in the number of savings clients after the adoption of marketing techniques that greatly contribute to bringing about the process of communication with the bank’s environment to achieve its goals and increase sales, as advertising or marketing for a commodity or service for the institution is very important as an introduction to selling and promoting this good or promoting Services all this to enhance the profitability of the banks. We have found that in order to better understand customers' needs, banks are increasingly interested in different marketing tools and techniques in order to select more customers and embrace innovation and innovation in their banking services, whether in terms of their content or how they are provided, and this requires conducting a marketing study and conducting market research. To know the needs and desires of customers in order to achieve its goal, which is to build a permanent and dedicated relationship.

INFLUENCER MARKETING AS EXPLOITATION OF CUSTOMERS FOR BUSINESS PERFORMANCE

Influencer marketing has become inherent for every business that wants to thrive, using social media as a marketing communication strategy. In Nigeria, entrepreneurship is fraught with many challenges which entrepreneurs are facing in the course of doing business. As a result of these challenges, stimulating customer interest is becoming of utmost importance. This study investigates influencer marketing as a marketing communication tool to encourage customer patronage. The research consists of customers that buy and patronized small and medium scale enterprises (SMEs) firms within Kwara State in Nigeria. The questionnaire was conveniently distributed among 300 participants, but 268 was used for the study. Regression analysis was used to survey the data collected. The findings revealed that influencer marketing has a positive significant impact on business performance. Further findings showed that social influence and e-WOM play an important role in stimulating customer interest, desire, willingness, and readiness to buy and patronize products or services. It was therefore recommended that influencer marketing should be explored by the entrepreneur due to its potential benefit and the consequence of its absence on the business performance.