Customer Desires Research Articles

Strategi Dan Policy Manajemen Untuk Menerjemahkan Aktivitas Pengadaan Material Dan Forecasting Material

This section presents order growth projections based on professional analyst consensus estimates to help analyze procurement orders in the inventory control section. Inventory control in a company is closely related to the activity of collecting data about activities and transactions in and out of a company's goods. The basic concept of inventory is that every company, whether it is a trading company or factory company or service company, always holds inventory. Without inventory, entrepreneurs will be faced with the risk that their company at some point will not be able to fulfill the desires of customers who need or request goods/services. Inventory is held if the expected profit from the inventory should be greater than the costs it incurs. By designing a better system, it is hoped that it can help and facilitate the ongoing system process, making it easier to process data, including processing, compiling, storing and manipulating data, which ultimately produces accurate data that can be used for company needs. For this reason, an information system is needed to overcome this problem, a dual information system that can inform existing data correctly and accurately.
 

Application of Social Network Analysis for Comparison and Ranking of Internet Service Providers

In this digital era, the Internet has become a basic necessity in life. This has had a significant impact on the growth of internet service provider (ISP) companies in Indonesia. Comparison and ranking of ISPs is needed to make it easier for users to choose services according to their needs as well as to encourage healthy competition between ISPs in improving their services. The problem is ranking ISPs using conventional methods (surveys) to obtain primary data is expensive and takes a long time. On the other hand, Social Network Analysis (SNA) is a method that has been widely used to understand customer desires by extracting information from social media. This information is in the form of User Generated Content (UGC), namely track records left by customers on social media. This research aims to measure the ISP rankings of Indihome, Biznet and FirstMedia using UGC data. The research method used is to collect consumer tweet data rapidly, carry out preprocessing to eliminate irrelevant data and apply SNA, including network structure analysis in the form of visualization and network property analysis with the Gephi application, as well as network content analysis in the form of sentiment analysis and WordCloud analysis. The number of dominant network properties and sentiment analysis calculates ISP ranking. Apart from that, the results of this SNA are in the form of recommendations for ISPs to improve services to customers.

The effect of supply chain management and total quality management on operational performance through competitive advantage

Supply chain management is the process of integrating critical business procedures throughout the supply chain to generate value for stakeholders and customers. Total Quality Management is a system that emphasises quality and focuses on ensuring customer satisfaction. Customer satisfaction is a very important instrument for operational performance and business continuity. Therefore, this study aims to determine and analyse the effect of supply chain management (SCM) and total quality management (TQM) on operational performance (OP) mediated by competitive advantage (CA). Sample collection was carried out by distributing questionnaires, using purposive sampling technique, which is one of the non-probability sampling categories. The data analysis method uses structural equation model-partial least square (SEM-PLS). The results stated that the strategy of implementing supply chain management and total quality management together can increase competitive advantage. Increased competitive advantage can improve operational performance. The suggested policy implications are that the company can continue to maintain good relations with partners, produce products according to customer desires, competitive prices and timely products.

Pelatihan Komunikasi Pelayanan Costumer Experience (CX) Pada Komunitas Kedai Kopi Bekasi Timur Untuk Meningkatankan Kepuasan Pelanggan

The Covid pandemic has changed customer service expectations for coffee shop managers. Customers expect service adaptations based on post-pandemic situations and conditions so that their needs continue to be met. Not all coffee shop managers can immediately adapt to customer desires, so they need to get assistance to be able to adapt to customer demands. Currently the situation has begun to shift from a pandemic to an endemic, of course customer expectations have also changed again. Therefore, this community service activity with an entrepreneurial scheme has a moment of urgency to provide a solution to the problem of adapting coffee shop managers to customer expectations. In general, the community service activities for the entrepreneurship scheme are focused on increasing the management capacity and capability of partner coffee shop entrepreneurs in East Bekasi through a customer survey process. At a further stage, this community service activity will carry out a series of training and assistance to adapt management and standard operational procedures (SOP) for coffee shop management to suit customer expectations. The survey results will be tabulated and analyzed as material for adapting management and management SOPs to suit customer expectations

Etika Komunikasi Driver Gojek Online Dalam Pelayanan Publik di Lingkungan Kampus A Universitas Islam Negeri Raden Fatah Palembang

This research aims to find out the communication ethics of online Gojek drivers in public services within campus A of Raden Fatah State Islamic University, Palembang. Using interpersonal communication theory and qualitative research methods. Ethics is understood as a set of values, morals, principles or standards of behavior shared by a person, group or society and even a nation. So Ethics is a science that discusses what is good and what is bad and about moral rights and obligations (morals). When communicating with customers or consumers, there are several ways that need to be considered, communicating is not just conveying information. However, also sensitivity to consumer feelings through the art of correct communication, namely by giving a good impression to customers because the first impression is the first thing the customer notices. Meanwhile, public services are one part of achieving the government's targets which aim to create an independent and prosperous society. The results of this research show that the communication ethics of online Gojek drivers within campus A of Raden Fatah State Islamic University, Palembang, requires several things to be done by an online Gojek driver, namely using a real identity, providing the best service, increasing the trust of all parties by establishing good direct communication. or indirectly, Do not select incoming orders, Express polite objections to customers if the customer wants to stop or stop by other than their destination. Meanwhile, the communication ethics of online Gojek drivers, especially those on campus A, Raden Fatah State Islamic University, Palembang, is to provide good and polite etiquette and provide satisfaction to customers in accordance with the customer's wishes or desires. Success in excellent service cannot be separated from the ability to choose the concept of personal approach or interpersonal communication.

Pengaruh Relationship Quality Terhadap Loyalitas Nasabah KPR Subsidi Pada Bank PT. Bank Tabungan Negara (Persero) Tbk Cabang Padang

The main goal of the bank is to make customers loyal to the bank. For this reason, every bank must always pay attention to the needs and desires of customers and try to fulfill their expectations in a better and more satisfying way than other competing banks do. Loyal customers are a banking company's asset, therefore banking companies must build better relationships with each of their customers, namely by building customer loyalty and maintaining and maintaining them so that they do not turn to other banking companies.

SHELF FOR SERVING LINES DEVELOPMENT AND LAUNCHING TO THE MARKET

In today’s market, there is a very intense competition, as well as the unpredictability of customer desires and market trends that change at a rapid speed, resulting in a shorter product life cycle. The purpose of this article is to examine the industry of commercial kitchens and the main aspects could be the key of successfully launching shelf for serving lines to the market. The empirical research background for this study is defined by the performed survey-questionnaire. The results of the survey of enterprises that specialize in manufacturing professional kitchen equipment, as well as the results of the survey of customers who are interested in such products, are presented in this article. The aim of both surveys was to determine which success aspects the company should rely on, and which are the most important for successful product development and market launch. Based on the result of the research and the information which was gathered, a model for the successful development and launch of a shelf for serving lines was developed and proposed. It is a hybrid type model which is based on the principles of Stage-Gate model, Decision process model which was suggested by Kotler and Keller and Agile set of values and principles. It has 7 stages and, stages have 6 gates where the project is assessed every time. This model is a recombinational tool of launching the product to the market which could help to identify the problematic issues within the ongoing process in the company.

The Body, the Spirit, and the Other: Yantras as Embodied Cultural Integration

This article looks at the Sak Yant tattoo style, which is becoming increasingly popular among so-called “Westerners”. It explores the questions of whether Sak Yant tattoos among “Westerners” will typically fall under copyright issues and cultural appropriation, and what makes Sak Yants relevant to clients. Underlying this research, with a marketing analysis of Sak Yants on Instagram, is the assumption that marketing is also guided by (anticipated) customer desires and can thus tell us something about their perspective. Two interrelated aspects become apparent: Sak Yants integrate aesthetics and spirituality as well as the body and mind, entities that are often considered separately in the “West”, which may be appealing to the “Western” customer and which sets Sak Yants apart from other tattoo styles. The meanings that Sak Yants have usually go deeper than just to the surface, as is not only illustrated by the process and permanence of tattooing but also by the importance of the ritual. People from the respective cultural contexts usually benefit and take part in the process. Therefore, instead of cultural appropriation or appreciation, one could perhaps speak of cultural participation or integration.

The Impact of Electronic Human Resources Management in Achieving Entrepreneurship

The current study aims to understand and analyze the relationship between the independent variable, electronic human resources management, represented by its dimensions (E-recruitment, E-training, E-development, E-performance evaluation, E-compensation), and the dependent variable is entrepreneurship with its dimensions (creativity, initiative, risk-taking), and the researcher adopted on a scale through the statistical program (SMART PLS) analysis of these dimensions to analysis the sample of 7 commercial banks in Iraq. The research problem was represented by the following question: (Is their perception and awareness of the benefits of electronic human resources management in achieving entrepreneurship), too many results, the most important of which was the presence of a positive correlation with moral significance between the variable electronic human resources management and entrepreneurship. This indicates any integration between the variables. The study came out with a set of recommendations, the most important of which was that the company must keep pace with new and continuous developments and releases, and include these releases in its products more widely than they are now to face the changes. Which may occur in customer desires due to technological innovations in the product. The electronic human resources system must be applied in all organizations because it contributes to achieving entrepreneurship.

Analyzing of Bank Performance and Customer Satisfaction in Commercial Bank: A Case Study on Nepal Bank Ltd. in Damauli Branch

This study undertakes a comprehensive analysis of bank performance with a primary focus on measuring customer satisfaction. This endeavor is of significant value not only to service-oriented enterprises at large but also holds particular relevance to the banking sector. A central tenet of this research is to underscore the importance of aligning customer-centric strategies with the diverse needs of customers. At its core, this study seeks to illuminate the profound impact of the service quality rendered by Nepal Bank on customer satisfaction, thereby establishing a clear linkage between the two. The research employs purposive and convenience sampling techniques within a non-probability sampling framework. Both descriptive and analytical research designs are employed to elucidate the research objectives. Data collection is accomplished through the survey method, where a meticulously designed questionnaire is disseminated among bank customers. The questionnaire encapsulates customer service parameters and financial performance considerations, along with key determinants influencing these facets. The study employs the chi-square test to test its hypotheses. Statistical analyses entail a five-point Likert scale and a diverse range of tools, including measures such as mean, standard deviation, coefficient of variation, Karl Pearson’s correlation coefficient, and regression analysis, to comprehensively evaluate the variables of interest. The findings of this study underscore the unequivocal linkage between bank performance and customer satisfaction. The study unequivocally concludes that the performance metrics of a bank wield a direct and substantial influence on customer satisfaction levels. The pivotal role of bank performance in driving customer satisfaction is a central implication of this study. Consequently, the banking industry is urged to continuously update its operational performance to be in congruence with the evolving preferences and desires of customers. In conclusion, the insights garnered from this study highlight the critical interplay between bank performance and customer satisfaction. These findings underline the crucial role of customer-centric strategies in enhancing the banking experience. The implications extend to the broader financial service industry, emphasizing the need for adaptive policies that align business operations with customer expectations.

GUANXI (RELATIONSHIP) AND ENTREPRENEURSHIP: THE DEVELOPMENT STRATEGY OF CHINESE MUSLIM WOMEN ENTREPRENEURSHIP ON WECHAT BUSINESS

The concept of guanxi has a strategic role in the development of WeChat business. The purpose of this study is to explore how can Muslim female entrepreneurs use the guanxi to build WeChat business development strategies. The authors use a qualitative research design and the data for our survey was obtained from 8 female entrepreneurs in Yiwu city with in-depth interviews methods. The authors explain how entrepreneurs in WeChat business establish a WeChat business development strategy through in -depth interviews with entrepreneurial women. This study found that the strategic development of WeChat business highlights the establishment of relationship, relationship maintenance. The aim of development strategy of WeChat business is improving the loyalty of customers to meet the long -term desire of customers' purchase. In addition, the survey found that the emotional connection between buyers and sellers on WeChat business has become an important part of the sales process in social media. It can be concluded that Muslim female entrepreneurs found that it is easier to establish trust and contact with Muslim groups through faith identification. Muslim women entrepreneurs maintain close emotional connections with consumers and stakeholders through mutual support and encouragement. Furthermore, emotional connections promote the development of their business in WeChat.

The Role of Reengineering Operations in Achieving Banking Sustainability - A Case Study on A Sample of Employees in Iraqi Private Commercial Banks

The study aims to know the role of reengineering processes (process design, service quality, technology) in achieving banking development in its three dimensions (economic, social, and environmental) in Iraqi private commercial banks. The descriptive analytical approach was adopted by distributing a questionnaire to a sample of workers in those Banks (338 ) from various administrative levels. The most prominent results were the existence of a positive relationship between reengineering processes and banking sustainability and that Reengineering has an impact on achieving sustainability in banks through redesigning operations and enhancing the quality of service and technology used. The most prominent recommendations were that the management of private banks in Iraq develop appropriate strategies to develop sustainability activities and improve its operations in line with the needs and desires of customers.

Performance Evaluation of Logistics Service Provider (LSP) in FMCG Companies Using Physical Distribution Service Quality (PDSQ) Dimension: Case Study

Increasingly fierce business competition requires companies to be able to meet customer desires on time, in the right amount and in the right quality. FMCG XXX Company is a skin care product manufacturing company that focuses on production activities. Therefore, the company transfers product distribution activities to customers (distributors) to Logistics Service Providers (LSP). FMCG XXX hold consumer’s satisfaction in the highest regard. Along with the increasing number of activities being diverted, FMCG XXX companies aim to evaluate LSP performance through appropriate indicators. The indicators evaluated in this study adopt dimensions in Physical Distribution Service Quality (PDSQ) which consist of three dimensions, namely timeliness, availability and condition. Based on the results of the study, 13 indicators were obtained that FMCG XXX Company used to evaluate LSP performance. In general, around 69% of LSP's actual performance has been able to meet the targets set by the company, where two indicators are able to exceed the target and seven indicators are in accordance with the target. However, the company still has to focus on four indicators that have negative deviations because the actual performance value is less than the target set by the company. Negative indicators come from the availability and condition dimensions. The company coordinates with LSP to design improvement projects in order to improve actual performance according to the company's targets.

Analyzing the Effectiveness of Xiaohongshu on Consumers Purchase Intentions

With the development of technology and social software for live streaming, slow live streaming is gradually becoming popular in the small red book. Slow live streaming is viral among customers in terms of customer value, convenience, and communication and dramatically increases consumers willingness to buy. Thus, the purpose of this study was to explore why slow live streaming is becoming more popular and influencing the desire of customers to buy. This article took the Xiaohongshus slow live streaming as a case study to analyze the data using the Marketing mix theory of 4Cs to analysis. Firstly, the reason is consumer value. To keep this strategy, Xiaohongshu can launch gifts, expand the labels and target groups, and use advertising and invite celebrity testimonials. Secondly, the reason is convenience. To develop this strategy more, Xiaohongshu can set up a backend warehouse to ensure that the goods are stored. Third, the reason is communication. To keep this strategy, interactive activities can be added to the live stream. This article reinforced the marketing mix theory to analysis the extension of the marketing mix of 4C theory and identified the strengths and areas for future improvement for Xiaohongshus slow live-streaming approach.

The Mediating Role of Neuromarketing in Achieving Customer Satisfaction based on Market Orientation: An Exploratory Study for a Sample of Workers in Asia Cell Telecom

The interaction of three dimensions forms the theoretical and field framework for this study, namely (market orientation, neuromarketing, and customer satisfaction), as market orientation represents the development of market intelligence about the current and future needs and desires of customers to satisfy those needs, with the distribution of this information to all departments of the organization and the creation of a response comprehensive. In contrast, neuromarketing is represented as researching brain patterns and some physiological consumer responses to marketing stimuli represented by electroencephalography, skin galvanic responses, eye tracking, work services, and facial coding. Therefore, this research represents great importance by identifying three important facts in the science of marketing management, which represent goals that organizations of all kinds seek to achieve and apply to keep pace with competition and confront it. on her, Asia Cell Company was a field for conducting the field side of the study, and the researchers sought to include several questions expressing the problem of the study, which were the basis for building the field side of the study, including (i)Is there a significant effect of market orientation on customer satisfaction and neuromarketing? (ii)Is there an indirect, significant effect of market orientation on customer satisfaction through neuromarketing? To answer these questions, a hypothetical scheme for the study was formulated that reflects the relationships and influences between the two dimensions of the study, which resulted in a set of main and sub-hypotheses that were tested using a number of statistical methods for the data collected in the questionnaire, which numbered (150), and all of them were retrieved. A set of conclusions that were distributed in terms of the theoretical side and the field side, the most important of which are: The increase in the interest of the researched company in customer satisfaction came when the organization adopted the market orientation as its approach. Neuromarketing reinforced these results when it entered a mediating variable, as we note that relying on market orientation and building appropriate strategies. In the light of this approach and through the techniques adopted by the company and provided by neuromarketing, will lead to increased customer satisfaction with the services provided by the researched company. Based on the conclusions reached by the study, both theoretical and field, proposals were presented that are consistent with these conclusions.

Orchestration of value: the role of customer success managers within sales ecosystems

PurposeThis study aims to integrate research on customer success (CS) management with the service ecosystems perspective of selling to enhance the understanding of the CS management function and the outcomes selling firms should expect based on implementation of CS management.Design/methodology/approachThe authors apply the service ecosystems perspective of selling to describe how CS management is manifested in practice by offering relevant insights and practical industry examples.FindingsStudy findings identify relevant ecosystem actors, acting on behalf of the customer, required for the delivery of desirable customer outcomes. Study findings also link the orchestration efforts of CS managers to theory-based tenets for explanation of how CS management facilitates the attainment of competitive advantages via the thickening and thinning of ecosystem crossing points.Research limitations/implicationsGiven that the research is conceptual, additional research that empirically examines this framework and the insights presented would lend further credence to the recommendations the authors suggest.Practical implicationsFrom a practical perspective, the authors present a “Customer Relationship and Solution Innovation Matrix” which integrates necessary value-creating activities that CS managers perform and the coordination with internal actors that CS managers rely on to create value.Originality/valueAlthough the practice of CS management is becoming increasingly common, theoretical approaches capable of explaining the function have been lacking. Similarly, while the service ecosystems perspective redefines selling to encompass a broader set of actors than traditionally examined, practical examinations of the theory are limited. The authors address these issues, integrating both research streams for an enhanced understanding of the CS management function through the service ecosystems perspective theoretical lens.

Penerapan Quality Function Deployment (QFD) dalam Upaya Peningkatan Kualitas Layanan Air Conditioner di CV. XYZ

This research focuses on the quality of service available at CV company AC service companies. XYZ, which is in Dukun District, uses the QFD (Quality Function Deployment) method using data processing from questionnaires, interviews and surveys. shows the customer's desire rating for the company to lower the marketed price slightly so that customers do not change to other services.

Verification and validation of embedded software in an automotive context: a systematic literature review

In automotive context, the embedded software Verification and Validation (V&V) is always a critical step for each project that involves testing solutions for new function, system optimization and compliance with legal requirements. However, automotive software V&V is laborious and time-consuming. Activities such as planning workshops at test tracks and public roads and functionality and durability tests require significant effort and robust coordination. The rigorous management and storage of test results are also a challenge. This review consolidates the state of the art on automotive software V&V to realize the most common standards in the industry and understand current testing concepts. The consolidated knowledge will help in the future development of a flexible V&V framework for embedded automotive software. A Systematic Literature Review (SLR) was performed by searching four digital libraries from 2011 to March 2022. Sixty-two papers were selected, which indicated that the automotive software V&V process is usually based on the ISO 26262 standard and that the software development life cycle V-model is the most common test platform in the automotive domain. Automotive software for a specific domain has been developed to cover a wide variety of vehicles. Variables from specific regions or countries can influence the entire V&V process for automotive software, such as differences in homologation requirements, infrastructure, driver behavior, customer desires, and electromagnetic force interference. The SLR identified specific characteristics of automotive software and regional factors that can affect the V&V process, as well as significant considerations to ensure correct decision-making, resource allocation, and support of team members.

Empirical Study on Factors Related Attitudes on Fast-Food Consumption among University Students in Malaysia

Fast food is a type of cuisine that may be swiftly made and offered to customers at a low cost. Time by time, changes in client demand, such as taste and lifestyle, may be detected, leading to the launch of several new menus by fast food companies to meet customer desire. This has an impact on the attitudes of university students on fast food eating during the period. The purpose of this study is to look at the link between flavour, time savings, and promotion attractiveness, towards university students' attitude about fast food intake. A study comprising 384 respondents from Malaysian colleges was done utilising online questionnaires using Google Form. All data was proceeded by SPSS software 26.0. The findings revealed that the three independent variables are significantly related to dependent variable. This study can help researchers to find out more about fast food and the information provided can be used as reference material in the future.

Examining The Role of Bank Interest Haram Fatwa on Factors Influencing Customer Desires

This research tries to explain the actual use of customers in the context of sharia banking in DIY. Specifically, this research aims to examine the role of fatwa knowledge in moderating the relationship between customer satisfaction, customer trust, and religious motives with behavioral intentions. A survey was conducted to collect data, resulting in 300 complete usable responses. Moderated Regression Analysis (MRA) was used to test the research hypothesis. The findings of this research reveal that customer trust and religious motives influence behavioral intentions, while customer satisfaction and fatwa knowledge have no influence. However, knowledge about the fatwa issued by the MUI was found to mediate the influence of customer satisfaction on behavioral intentions but did not mediate customer trust and religious motives on behavioral intentions. Additionally, behavioral intentions were found to influence actual usage by customers. Ultimately, this research provides valuable insights for practitioners and policy makers in the sharia banking industry to create actual utilization and increase customer literacy regarding fatwas in sharia banking.