Proposed New Product Feature Development of Video Communication Platform in PT. XYZ Using Six Sigma DMADV

Abstract

Over time, technology has developed quite rapidly. The development of technology is also motivated by the Covid19 pandemic. One of the things affected by the pandemic is the face-to-face habit which is starting to be replaced by using video communication platforms. As a company engaged in the digital industry in Indonesia, PT. XYZ needs to be adaptive in accordance with the values held within the organization. This is done by providing a video communication platform that can help the Indonesian people. Not only providing, but organizations also need to adjust whether the products offered are in accordance with the wishes and needs of users. find out what factors influence the number of clients who register and what product features are desired by the user. Problem analysis is carried out using the Six Sigma DMADV method, which is a method in developing new products or processes within an organization. After identifying the problem and analyzing the root cause of the problem, it was found that so far there has been no clear document guide related to the products offered, causing confusion for all teams, especially the developer team and design team. There must be some guides or documents, and new products that are in accordance with the wishes and needs of stakeholders. It was found that customer desire can be answered by developing new products, such as: Automization Quality Assurance and Dashboard Admin. In developing the product, the organization needs to ensure 3 things for this plan to be successful. 3 things that need to be considered are: cycle time, resource capabilities, and the costs required to develop the product.