Cultural Product Design Research Articles

Research on narrative design of handicraft intangible cultural heritage creative products based on AHP-TOPSIS method

To address the issues of subjectivity and bias that designers face in selecting and constructing narrative cultural themes when introducing narrative design methods into the design of handicraft intangible cultural heritage cultural and creative products, a model incorporating quantitative analysis methods into the narrative theme selection process is proposed. First, based on the theory of cultural levels and semiotic structure, a new narrative text structure is developed to enrich the narrative cultural themes of handicraft intangible cultural heritage. Second, a process model for constructing narrative texts of handicraft intangible cultural heritage is established using kansei engineering, factor analysis, and the TOPSIS method, to minimize the impact of subjective factors in the narrative theme selection process. Finally, using the design of Huangmei Cross Flower cultural and creative products as an example, the feasibility of the model is validated. This method model effectively reduces the transmission bias of cultural features in the narrative design process of handicraft intangible cultural heritage, providing a theoretical foundation for further design practice of handicraft intangible cultural heritage products.

Innovative Applications of Virtual Reality in Cultural and Creative Product Design

Innovative Applications of Virtual Reality in Cultural and Creative Product Design

Application Research on Cultural Tourism Product Design Based on Semiotics Threshold

Cultural and creative products are the business choice and important trend of the current economic transformation, tourism and cultural derivatives is one of the types of cultural and creative products, this paper analyzes the characteristics of the existing cultural and tourism products as well as the future direction of tourism peripheral product design, combines the design semiotics with the analysis of product symbols in the context of consumption, and arrives at the way of selecting, interpreting and conveying symbols in the design of cultural and tourism products. It discusses how to convey cultural connotation, stimulate tourists’ emotional resonance, and enhance the attractiveness and competitiveness of cultural tourism products through symbol design, and proposes relevant design principles and strategies. This study aims to improve the quality of cultural transformation into “cultural tourism products” and provide theoretical support for the development of tourism cultural and creative products.

Computer graphics assisted methods in cultural and creative product design and graphic design: A study of visual interaction and innovative practices

Computer graphics assisted methods in cultural and creative product design and graphic design: A study of visual interaction and innovative practices

3D image processing technology based on interactive entertainment application in cultural and creative product design

3D printing technology has many advantages that traditional production models do not have, greatly accelerating the speed of product design and development. In order to achieve the application of machine learning based 3D image processing technology in cultural and creative product design, this article collects a large amount of 3D image data as training samples and uses machine learning algorithms to establish a training model. Considering the characteristics of the data and the processing objectives, these 3D image data are used as a training set and trained through machine learning algorithms to learn the features and patterns of the image. After the training is completed, use this model to process the new 3D image. By inputting new image data, the model automatically extracts image features and predicts and processes them based on previously learned patterns. Evaluate the advantages and disadvantages of machine learning based methods in processing complex 3D images by comparing experimental results. The experimental results show that machine learning based 3D image processing technology has high accuracy and efficiency in the design of cultural and creative products. Compared with traditional methods, this method can better process complex 3D images and provide better design effects.

Research on Cultural and Creative Product Design of Bengbu Museum Based on Bronze Artifacts

By analyzing the historical background and cultural value of Bengbu bronzes, combining with modern design concepts and market demand, we excavate the connotation of bronze culture, combine it with contemporary lifestyle, and create cultural and creative products with regional characteristics and the spirit of the times, in order to promote the innovation and inheritance of traditional culture, and to enrich the people's aesthetic experience and way of life.

Research on the Design and Application of Henan Museum Jade Carving Cultural and Creative Products Based on Big Data Analysis in the Artificial Intelligence Environment

In the enduring tapestry of China’s rich and ancient civilization, the jade culture has unfolded hand in hand with the progression of Chinese society, with the art of jade carving representing its very essence. Through millennia of refinement, jade carving has reached a pinnacle of artistic expression. In today’s era characterized by the rapid advancement of artificial intelligence, the strategic utilization of AI technology and comprehensive data analysis has become pivotal in creating jade sculptures that resonate more deeply with contemporary tastes. In the present age, excessively traditional jade carving designs no longer fully meet the aesthetic demands of contemporary individuals, thus hampering the advancement of the jade carving industry. In order to effectively disseminate Chinese jade culture on a broader scale and foster the growth of the jade industry, it necessitates designers harnessing artificial intelligence technology and utilizing methodologies of big data analysis to create products infused with innovative cultural symbols and contemporary imprints. ade carving products embody distinctive traditional cultural attributes of China, where the key to modern jade carving creative design lies in seamlessly blending traditional cultural artistry with contemporary aesthetic values. Artificial intelligence technology offers excellent facilitative conditions for the innovation and advancement of jade carving. Only by striving for breakthroughs to meet the psychological consumption demands of the new era can we more effectively foster development. His paper, within the realm of artificial intelligence and based on the perspective of big data analysis, conducts a thorough examination and analysis of the existing cultural and creative products developed by the Henan Museum, utilizing elements from its collection of cultural relics. It summarizes the current status and challenges present in the design of cultural and creative jade carving products at the Henan Museum. Finally, it puts forth relevant opinions and recommendations addressing these issues. Furthermore, it aims to provide insights for the development and innovation of cultural and creative products in other museums, offering valuable experiences in this regard.

Research on the Application of Chinese Traditional Carved Symbols in Cultural and Creative Product Design

This paper delves into the utilization of Chinese rich traditional carved symbols in the realm of Cultural and creative product design. Initially, it traces the historical journey and evolution of these symbols, highlighting their classification and distinct characteristics. This exploration reveals the profound cultural significance and the inherent advantages they offer in enhancing the aesthetic and symbolic value of cultural and creative products. the paper delves into the methodologies and strategies for effectively incorporating these traditional symbols. It outlines key application principles that serve as guidelines for designers, alongside innovative design concepts that blend tradition with modernity. Case studies are presented to illustrate the practical implementation and impact of these symbols in various product designs. the paper summarizes the key findings, emphasizing the importance of preserving and promoting Chinese cultural heritage through such design interventions. It also acknowledges the limitations of the current research and provides directions for future explorations in this fascinating field.

STUDY ON THE STRATEGY OF CREATING PRODUCT DESIGN BY NON-LEGACY TO PROMOTE RURAL DEVELOPMENT-A CASE STUDY OF ZHUHAI VILLAGE IN CHINA

Under the background of China's rural revitalization strategy, the inheritance and publicity of intangible culture has become an inevitable trend. Most of Zhuhai's intangible culture comes from local villages. It is one of the ways to protect, inherit, develop and publicize the excellent traditional culture in rural areas to develop products and create brands of rural intangible cultural heritage. It is also one of the ways to transform cultural resources into economic capital and stimulate the endogenous development momentum in rural areas. Excellent rural non-legacy products can not only effectively interpret the traditional cultural heritage contained in rural non-legacy culture, but also have the practical value of goods and the aesthetic value of art, forming a new multi-integration format of "non-legacy+beautiful countryside". To promote rural development, we need to ask several questions: how to meet the rising aesthetic needs of the public and at the same time have Zhuhai's intangible characteristics? How can Zhuhai's non-legacy creative design innovate to make it follow the pace of the times? How to operate and promote rural revitalization? This paper takes qualitative research as the main research method and ethnography as the research method. This paper discusses in detail the thinking of Zhuhai non-legacy cultural and creative product design to effectively promote rural development from the aspects of non-legacy culture, visual elements, functional value of cultural and creative products and operational strategies.

Research on Campus Cultural and Creative Product Design based on Rooting Theory

To address the problem of homogenization of campus cultural and creative products at this stage, and to build campus cultural and creative products that meet consumer needs by combining campus characteristics. This study conducted semi-structured interviews with teachers, students, and staff on campus and coded and analyzed the interview texts using the rooted theory method. Through the analysis, we obtained a demand value embodiment model containing 12 core concepts and three levels of functional value, experiential value, and innovation value. It enables the design of campus cultural and creative products to better trigger users' emotions, disseminate campus culture, become an important medium for interpreting campus culture and provide a new step-by-step reference and practical path for the application of campus cultural and creative product design.

Campus Cultural and Creative Product Design Based on Spatial Narrative Perception: The Case of City University of Macau

Campus cultural and creative design is in an emerging period, so the development is not mature enough and there are some problems and challenges. In this paper, we use spatial narrative theory to design campus cultural and creative products with common emotional memories of users and campuses. Through interviewing and extracting the classification elements, we reconstructed a new narrative using spatial narrative theory and designed a handbook product with the common emotional memory of the user and the campus. The booklet consists of a book jacket cover, a functional book, a three-dimensional bookmark and a highlighter pen. The design is a fusion of subconscious perception design and figurative memory extraction design, and allows the user to use the pen to participate in the process and to construct a shared memory with CityU. Therefore, this study proposes a design framework for campus cultural and creative products based on spatial narrative perception and a specific application of handbook design, hoping that the framework and the design practice can provide new ideas and methods for the design and practice of campus cultural and creative products, and contribute to the enhancement of campus culture transmission and promotion.

Study of Cultural and Creative Design based on Narrative Design

Using narrative design method to combine campus culture for campus cultural and creative product design practice, based on the narrative research method, summarise its design key points and combine it with specific case studies to analyse, combine narrative design and campus cultural and creative products to prove the feasibility of the design practice. With the help of narrative design methodology for campus cultural and creative design, campus emotions are used to create emotional resonance with consumers, with narrative design as the entry point, campus culture as the theme, and campus cultural and creative products to express the final effect. Using narrative design as the theoretical basis and shape grammar as the design method to create cultural and creative products with campus culture will touch consumers' hearts, which will help them to be brought into the constructed narrative scenario, feel the narrative theme, and cause emotional resonance with consumers.

Campus Cultural and Creative Design based on Narrative Concepts

Campus cultural creation marks an essential part of cultural and creative design. Its innovative development is conducive to enhancing the campus brand image, spreading campus culture, and improving the reputation and popularity of universities. Campus cultural creation is a product of the integration of culture and design. Cultural products convey the intrinsic value of culture in the form of design and have dual symbols of culture and emotion. Creating campus cultural products by integrating narrative concepts can better arouse users' emotions, thereby in While giving cultural product design some special symbolic connotation and profound meaning, we can experience the social role and emotional power of design as spiritual culture.

The Application of Ink Art Elements in Modern Cultural and Creative Product Packaging Design

In the social reality where various cultures collide with each other and art and design are ubiquitous, ink art has constantly absorbed and borrowed the essence of other art forms. absorbs the essence of other art forms, and has a close relationship with various art disciplines. In-depth analysis of the external characteristics and Ink art is analysed in depth for its external characteristics and profound connotations, and the unique features of ink art are explored from the perspectives of truth, simplicity and spirit. The integration and extension of ink into cultural and creative packaging design is feasible and meets the requirements of both consumers and the times. It is concluded that the integration and extension of ink in cultural and creative packaging design is feasible and meets the requirements of both consumers and the times, and it is explored from the viewpoints of truth, simplicity and spirit. The visual elements and the beauty of chiaroscuro in ink and wash culture are The visual elements and the beauty of chiaroscuro in ink and wash culture are the inspirations for the current cultural and creative packaging design. The changes of ink and wash culture, as well as the mood of both motion and tranquility, make the modern cultural and creative product design have more Chinese characteristics and It can make modern cultural and creative product design have more Chinese characteristics and play the role of promoting Chinese traditional culture.

The Innovation and Practice of Cultural and Creative Product Design Based on the Non-Heritage Thangka Mural Painting in Ganzi Prefecture Practice Study

The purpose of this paper is to explore the design and innovation of the cultural and creative products of the non-heritage thangka mural painting in Ganzi Prefecture, and to solve the problems existing in the teaching of thangka mural painting through practical application. Under the current environment of national cultural industry development, thangka mural painting, as an important representative of Chinese traditional culture, has high artistic value and commercial potential. However, due to the lack of design and innovation consciousness of thangka fresco cultural and creative products, as well as the lack of in-depth understanding of the teaching of thangka fresco, the market of thangka fresco cultural and creative products develops slowly, and it is not possible to give full play to its cultural value and economic value. Therefore, this paper selects the Tangka mural paintings of Ganzi Prefecture as the research object, and puts forward a series of innovative design solutions through the analysis of its cultural background, market demand and existing products.

Historical Inheritance and Contemporary Cultural and Creative Product Design of the Hai Hun Hou Culture

Historical Inheritance and Contemporary Cultural and Creative Product Design of the Hai Hun Hou Culture

Research on Narrative Design of Creative Products Based on Regional Cultural Elements

The research explored the ways and means of narrative design in which regional cultural elements are integrated into cultural and creative products. It also researched a new way of thinking and methods of creative product design based on regional cultural elements in order to satisfy consumers’ emotional and cultural experiences. Narrative theory takes the perspective of narrative expression in the design of cultural and creative products. The regional cultural elements were used for better interactive communication with consumers in the form of cultural and creative products. In the narrative of cultural and creative product design, intervening in the development of regional cultural and creative design from the perspective of narratology can better exert and create the cultural value of the region itself, with cultural and creative products playing an important role in “local cultural stories.” This research adopted a qualitative approach and provided ideas and guidance for the narrative design and expression of regional cultural elements in creative products through comparative analysis of case studies. The research highlighted the role of narrative design in creating multi-layered experiences, weaving regional cultural stories into products, and the importance of deep understanding and effective use of regional cultural elements in design.

Open Design to Homesickness Elements in Tuping Village for Rural Revitalization

This paper discusses about problems facing in the rural revitalization and explore the social value of green design in promoting rural revitalization, as well as the principles and methods of rural revitalization design. From the three aspects of rural brand image design, cultural and creative product design, and rural tourism brand design based on the homesickness resources of Tuping Village. We analyzed the empirical case of Tuping Village homesickness design and social innovation project hosted by the author. In conclusion, design can play an important driving role, designers should carry out green design based on homesickness culture, maintain open collaborative innovation thinking, integrate all forces and resources, and realize the cultural inheritance and industrial revitalization of rural areas

Application and construction of traditional cultural and creative product design platform based on digital art elements

Abstract In recent years, using digital platforms as a carrier to promote the development of cultural and creative products has become a new trend in cultural and creative industries. After analyzing the application of traditional cultural and creative product design platforms, the study mines the audience comment text of traditional cultural and creative products based on the improved TF-IDF algorithm, logistic regression and sentiment analysis algorithm to analyze the consumer’s concern elements and sentiment tendency. Then, the user demand elements of the traditional cultural and creative product design platform are summarized, and the types and priorities of the user demand elements are determined by combining the questionnaire survey and the Kano model. The traditional cultural and creative product design platform is constructed on digital art elements and the platform’s system architecture design is carried out on this basis. Consumer satisfaction is supported by the attributes and services of traditional cultural and creative products. With the best performance in terms of services, the proportion of positive emotions is 90.64%, but there is still room for improvement in packaging, price, and design. The priority of user demand elements was determined, with service perceptibility, service process, and content being the important levels of demand. Based on the research needs of typical users of the platform, the construction of a traditional cultural and creative product design platform based on digital art elements has been realized.

Research on Intelligent Design of Traditional Cultural and Creative Products Based on Digital Twin Network Modeling

Abstract This study investigates the integration of digital twin technology in the design of traditional cultural and creative products, addressing the challenges of innovation and efficiency in the cultural and creative industries. By employing digital twin network modeling, we develop an intelligent design method that digitally replicates and optimizes cultural products, enhancing design efficiency and innovation. Our approach involves digital modeling of traditional characteristics through preprocessing and feature extraction, followed by multi-scale design evolution experiments in a virtual environment. Results show a 30% improvement in design efficiency and increased product innovation and user satisfaction, demonstrating the method’s potential to revolutionize traditional product design while preserving cultural essence. This research contributes to the intelligent design of cultural and creative products and suggests new avenues for the cultural industry’s innovative growth.