Study of Cultural and Creative Design based on Narrative Design

Abstract

Using narrative design method to combine campus culture for campus cultural and creative product design practice, based on the narrative research method, summarise its design key points and combine it with specific case studies to analyse, combine narrative design and campus cultural and creative products to prove the feasibility of the design practice. With the help of narrative design methodology for campus cultural and creative design, campus emotions are used to create emotional resonance with consumers, with narrative design as the entry point, campus culture as the theme, and campus cultural and creative products to express the final effect. Using narrative design as the theoretical basis and shape grammar as the design method to create cultural and creative products with campus culture will touch consumers' hearts, which will help them to be brought into the constructed narrative scenario, feel the narrative theme, and cause emotional resonance with consumers.