STUDY ON THE STRATEGY OF CREATING PRODUCT DESIGN BY NON-LEGACY TO PROMOTE RURAL DEVELOPMENT-A CASE STUDY OF ZHUHAI VILLAGE IN CHINA

Abstract

Under the background of China's rural revitalization strategy, the inheritance and publicity of intangible culture has become an inevitable trend. Most of Zhuhai's intangible culture comes from local villages. It is one of the ways to protect, inherit, develop and publicize the excellent traditional culture in rural areas to develop products and create brands of rural intangible cultural heritage. It is also one of the ways to transform cultural resources into economic capital and stimulate the endogenous development momentum in rural areas. Excellent rural non-legacy products can not only effectively interpret the traditional cultural heritage contained in rural non-legacy culture, but also have the practical value of goods and the aesthetic value of art, forming a new multi-integration format of "non-legacy+beautiful countryside". To promote rural development, we need to ask several questions: how to meet the rising aesthetic needs of the public and at the same time have Zhuhai's intangible characteristics? How can Zhuhai's non-legacy creative design innovate to make it follow the pace of the times? How to operate and promote rural revitalization? This paper takes qualitative research as the main research method and ethnography as the research method. This paper discusses in detail the thinking of Zhuhai non-legacy cultural and creative product design to effectively promote rural development from the aspects of non-legacy culture, visual elements, functional value of cultural and creative products and operational strategies.