Abstract

With the continuous promotion of the current rural revitalization strategy and the continuous development of the digital economy, some intangible cultural heritage from rural areas have ushered in new development opportunities. This article takes the intangible cultural heritage of “Chi Shui Bamboo Weaving” as a case study, analyzes its digital development status, as well as its impact and significance on the development of rural revitalization strategy after digitization, and summarizes some strategies for the digital development of rural intangible cultural heritage. Research has shown that the digital economy is feasible in driving the development of cultural heritage and can also better promote rural revitalization. It is expected that this study will have a certain role in the development of rural revitalization strategies.

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