Research on the Integration of Intangible Cultural Heritage and Tourism Development under the Background of Rural Revitalization

Abstract

Lu'an is a famous old revolutionary base area, known as the cradle of the Red Army and the hometown of Generals. The natural and humanistic environment is mainly reflected in its regional characteristics of "Jingjiang Huaijiang", the geographical location of "connecting the east and the west", and the beautiful scenery of "mountains surrounded by Yinghuo". There are many natural and humanistic landscapes and a collection of humanities in the territory. It is understood that there are currently 17 projects in Lu'an that are included in the list of "intangible cultural heritage" of Anhui Province. Among them, Lu opera, Lu'an melon slices production skills, Dabie Mountain folk songs, Shuxi production skills, and willow weaving skills are included in the national "intangible cultural heritage" list. Intangible cultural heritage is a new object of cultural heritage protection and a new way of cultural and social development. Lu'anlai has made certain achievements in the protection of "intangible cultural heritage". With the continuous development of tourism, it has provided good conditions for rural construction. Under the background of comprehensive rural revitalization, "intangible cultural heritage" is the potential resource of rural tourism and cultural industry in the future. At the same time, "intangible cultural heritage" is combined with tourism development. On the basis of protection, display, promotion and promotion, extensive aesthetic education is carried out to achieve the purpose of truly protecting "intangible cultural heritage", and at the same time, to achieve the purpose of continuously inheriting the cultural lifeline.