Application Research on Cultural Tourism Product Design Based on Semiotics Threshold

Abstract

Cultural and creative products are the business choice and important trend of the current economic transformation, tourism and cultural derivatives is one of the types of cultural and creative products, this paper analyzes the characteristics of the existing cultural and tourism products as well as the future direction of tourism peripheral product design, combines the design semiotics with the analysis of product symbols in the context of consumption, and arrives at the way of selecting, interpreting and conveying symbols in the design of cultural and tourism products. It discusses how to convey cultural connotation, stimulate tourists’ emotional resonance, and enhance the attractiveness and competitiveness of cultural tourism products through symbol design, and proposes relevant design principles and strategies. This study aims to improve the quality of cultural transformation into “cultural tourism products” and provide theoretical support for the development of tourism cultural and creative products.