Demand For Education Services Research Articles

ВПЛИВ АСОРТИМЕНТУ ОСВІТНІХ ОНЛАЙН-ПЛАТФОРМ НА ПОВЕДІНКУ СПОЖИВАЧА

Changes in the conditions of activities in the educational market in Ukraine, particularly the analysis of the assortment and demand for educational services, are the focus of this article. It was revealed that the range of educational services actually did not become an object of scientific research in the domestic discourse from the standpoint of modern marketing. The aim of the research was to identify key aspects of the course assortment offered by various educational platforms and to determine the main trends in demand among the target audience. Comparative analysis methods were employed, evaluating the quantity of free and paid courses on popular platforms such as Prometheus, VUM online, EdEra, Diya.Osvita, Projector, and others. Special attention was given to the number of marketing courses as an important indicator of the popularity of this specialisation. The analysis results indicate a diversity in the assortment of courses, where each educational platform has its own strategy regarding the type and ratio of free and paid courses, as well as specialisation features. The statistical analysis of the popularity of different directions in online education in Ukraine provides an objective picture of the most demanded areas, such as distance language learning, academic preparation, and professional development. It is substantiated that the strategies of assortment management and the provision of various, high-quality educational services are key to further development and increasing the competitiveness of educational platforms in Ukraine. The study identifies directions for the development of educational platforms to diversify the assortment, taking into account demand and user specificity. It emphasizes the need to actively monitor trends and provide quality educational services to meet the diverse needs of the target audience in the rapidly changing online environment.

Actions by Headmasters to Attract New Teachers to General Education Institutions in Klaipėda: the Headmasters’ Views

In scientific sources that deal with the activities of headmasters in educational institutions, the headmaster is considered to be one of the most important people in an educational institution, with the greatest authority, and on whom the success and smooth functioning of the institution depends. Every education system and educational institution needs a sufficient number of teachers to ensure that the demand for educational services is met. In face of the declining number of teachers, both in Lithuania and in Europe, strategic documents set targets to ensure a sufficient number of teachers by the end of the decade. The article analyses actions by headmasters of general education institutions directed at attracting new teachers, and the reasons for choosing a general education institution as a workplace for new teachers. It presents a study which found that headmasters attract new teachers by creating an organisational culture, and retain them by providing the support they need. Heads of educational establishments believe that attracting new teachers is not dependent on managerial decisions, and that better financial opportunities for the establishment would attract new teachers.

ВПЛИВ ЕКОНОМІЧНОЇ СИТУАЦІЇ На ВИБІР МОДЕЛІ ПРОФЕСІЙНОГО НАВЧАННЯ

The article forms a vision of the impact of the economic situation on the choice of higher education institutions of the appropriate model of vocational training. The level of demand for educational services in accordance with the change of their consumers, effective demand in the labor market, the specifics of the global pandemic COVID-19, which led to the emergence of blended learning. The multifaceted nature of development is highlighted. Studies of the state of national education over the past five school years have confirmed its abrupt nature due to the influence of demographic, economic, political factors and the growth of services provided. The current trends in education and its new trends are highlighted: digitalization, prioritization, microlearning, visualization, humanization, immersive learning, additional online educational profession, editing, balance and well-being, proactivity. As an integral part of the educational process, the online format has become the basis for the emergence of blended (hybrid) learning. Applicants for higher education become active participants in the learning process. Changing pedagogical technologies that adapt to the challenges of blended learning have affected the use of digital tools and shifted the emphasis to the active position of higher education seekers. The emergence of a new model of education as a set of learning formats, pedagogical approaches, tools for their implementation requires the restructuring of the educational process. In this sense, it is important to ensure an individual educational trajectory, which makes it necessary to propose such a trajectory and internal perception of its choice. The stages of preparation of various forms of classes for online classes are considered. The detailed algorithm of preparation of educational and methodical materials on the Google Classroom platform is given; selection of the system of notification of applicants; formation of information about the organizational content of the discipline and other auxiliary components. The specifics of preparing and conducting an online lecture with the selection of elements that distinguish it from the offline format are analyzed. The rules of preparation for a practical lesson as a complex process are given. Features of preparation for modular tests, consultations and online exam are considered. It is established that any model of training is associated with the cost of its implementation, which necessitates a change in the structure of these costs for each entity under the influence of economic and political factors and increase the share of costs for technical support of distance learning

Peculiarities of Higher Education Establishments Positioning on the Educational Services Market

The purpose of the study is to identify the features of the Higher Education Establishments (HEEs) positioning in the educational services market. Research Methodology. In order to effectively achieve the goal of the study, the author used an analytical method, which allowed to analyze and determine the features of the free economic zones positioning in the market of educational services. Scientific Novelty. The peculiarities of a Higher Education Establishments positioning on the market of educational services are revealed, the process of strategy development and conditions of effective positioning of free economic education is considered. Conclusions. Positioning is one of the key strategic decisions made while working in the education market. It ensures consistency and consistency of all operational decisions and actions, which allows forming an unambiguous market perception of the offer of Higher Education Establishments (HEEs). In modern conditions, when Higher Education Establishments are forced to work in market conditions, to compete for applicants, they should use strategies that allow them to be more competitive and efficient. This is the appeal to the use of market strategies, especially positioning strategies. However, positioning is not possible without the use of communication strategy, because in a wide range of educational services, the requirements for communication activities of the Higher Education Establishments are growing. The current situation has significantly affected the quality requirements for the educational process on the part of educational services consumers: the claims of entrants and students to the Higher Education Establishments have increased. Applicants are interested in the rating of Higher Education Establishments among the similar, the high-quality level of higher education. Applicants, as a rule, actively respond to the demand for specialists in the labour market. The greatest demand is for a limited number of priority specialities, the rating of which reflects the social processes in society indicates the prestige of some and the low popularity of other professions. Competition is growing, those who can flexibly respond to the demand for educational services and a high level of satisfaction of the educational needs of the individual survive. In this situation, it is considered necessary to consider the processes of positioning Higher Education Establishments as an element of communication strategy in the market of educational services.

The Economics of Educational Planning: The Nigerian Challenge


 
 
 
 An increase in demand for educational services and the rising cost of satisfying the demand with the scarce resources available is a major justification for introducing economics in educational planning. This paper examined the economics of educational planning and the challenges faced by Nigerian educational planners. It looked at the concept of educational planning and the basis for introducing economics into educational planning. It also discussed economic concepts like demand for educational services, cost-benefit analysis, cost-effectiveness and the budgeting process. The challenges of the economics of educational planning were also discussed. The challenges identified include no institutional framework for labour market information to aid planners, inadequate statistics on the way people earn according to educational levels and other sources of income amongst others. It was suggested among other things that there should be a national institutional mechanism/framework to handle labour market information. Also, the Federal Ministry of Education, in alliance with the National Bureau of Statistics should develop a strategic plan that will have the computing and provision of economic data necessary for educational planning as its focal point.
 
 
 
 

On the organization of the educational process in the conditions of emergency situations

The article discusses the issues of organizing the educational process in conditions of unforeseen freelance influences, such as accidents, terrorist acts, military or interethnic conflicts, fires, drought, epidemiological situation, etc. It is shown that in a market economy, educational institutions — both state and private ones — reoriented themselves from the planned training of specialists to the customer’s demand for educational services. A new demand-oriented approach to the organization of the educational process is proposed, in which the educational process is presented in the form of a chain “seller — product — consumer”. It is shown that from the point of view of the consumer, the safety and efficiency of educational services are among the important requirements in the face of unforeseen freelance influences. A new structural model of the educational system is proposed, which implies the interaction of two subsystems — the educational infrastructure and the educational process. It is shown that the structural reliability of the educational system is an important indicator for ensuring the psychological and physical safety of participants in the educational process. A new mathematical model based on graphs and hypernets is proposed, which takes into account the mapping of the educational process into the educational infrastructure. The concept of “survivability of the educational system” is introduced as the ability of continuous functioning of this system under the influence of various external destabilizing factors. The task of organizing the educational process in emergency situations from the point of view of the consumer is set as the task of building a hypernet of minimum cost and specified reliability.

Kebutuhan layanan pendidikan khusus di sekolah dasar

There is no real data on students who need special service education in elementary schools for the DKI Jakarta area. This study is interested in identifying and analyzing elementary school students who need special service education. This study will determine the real condition of the prevalence of the number of students in elementary schools who need special education services. The research method used is a quantitative approach. The instrument in this study used questions derived from the variable characteristics and characteristics of children with special needs. We collaborated with 14 elementary schools in the Thousand Islands, DKI Jakarta and the number of respondents in this study was 70 teachers. The data analysis technique was carried out by statistical analysis for quantitative. Therefore, the results obtained from a number of questions were asked to respondents and then transferred to the frequency distribution table. The results showed that the special needs most needed by students with special needs are slow learning, learning difficulties and intellectual disorders. The demand for educational services can increase family outreach efforts with schools through communication according to the types of needs of students. Inclusive school environments are ready to change and adapt and consider the needs of all people. The future research is required for an IQ test to ascertain special needs for intellectual disabilities and learning disabilities.

Mechanism For The Development Of The Education Market In The Context Of Economic Transformation

This article describes characteristics of price and demand for educational services in the market of educational services, interdependence of education and production, structural changes in the system of higher education, characteristics of individual demand for educational services, internal and external factors, level of demand for educational services. The factors of individual competitiveness as an element were studied.

Global trends in financing higher education

This article describes the types of higher education institutions financing around the world, as well as the features of university financing and their structural changes in the context of the countries of the world. The management system of higher education around the world is multifunctional, complexly structured. This activity appears to be specially organized by the state authorities jointly with public institutions and is aimed at increasing the effectiveness of the higher education sector in the context of the implementation of the goals and objectives of the state in a particular historical period of development. In the last decade, there has been a demand for educational services and a corresponding increase in the cost of financing higher education. The drivers of this increase were wage growth, the cost of modern infrastructure, and the slow response to rising costs. The decline in government revenue has led to more efficient use of resources and careful monitoring of research results, since the priority for the state is to strictly evaluate the results for their funding, and research funded by the private sector has clear goals. Universities in the updated system of values stimulate the development of society, implement the training of personnel required by the market. New challenges – the pandemic and the development of the digital economy-provide new opportunities for people focused on higher education, and at the same time change the education system itself and its financing mechanisms.

ВИБІР МАРКЕТИНГОВОЇ ПОЗИЦІЇ ЗАКЛАДУ ВИЩОЇ ОСВІТИ НА РИНКУ ОСВІТНІХ ПОСЛУГ

Introduction. The paper represents a conceptual framework or positioning higher education institutions (HEI) in the educational services market. The process of choosing the marketing position of a higher education institution in the educational services market is considered. The directions and opportunities of strengthening the competitive position of HEI in the market of educational services and the choice of such a marketing position that will provide them with sustainable competitive advantages are identified. The purpose of the article is substantiation of theoretical principles and development of practical recommendations for choosing the marketing position of a higher education institution in the market of educational services. Results. It is proved that one of the important factors of the higher education quality assurance is to ensure effective marketing positioning of HEI in today's highly competitive education market. It is substantiated that strengthening the competitive position of HEI in the educational services market by choosing the appropriate marketing position will provide them with sustainable competitive advantages. The basic principles of the HEI positioning process in the educational services market within the concept of STP-marketing are determined. It is proved that the effectiveness of the HEI activity management and the strengthening of its competitive position in the educational services market will depend on the correctness of the positioning strategy choosing. Conclusions. It is substantiated that the positioning strategy of the HEI should be coordinated with the set of marketing tools as a whole and with its separate elements. The role of HEI branding in the process of its positioning is shown. The main channels of communication and ways to promote the HEI brand are considered. It is determined that the distinguishing feature of the HEI promotion is the simultaneous activity in two markets - the educational services market and the labor market. It is proved that the goals of branding and the results of HEI positioning should be determined taking into account the positions and needs of their stakeholders. It is found out that the promotion of the HEI brand, and the advertising and information support of the HEI representation in the information space should be based on the full range of media usage. It is shown that the marketing approach implementation in the HEI management system is based on the use of promotion tools, contributing to the consumers positive opinion formation, providing further demand for educational services and attracting new consumers. Key words: higher education institution, marketing, positioning, educational services market, branding.

DEVELOPMENT OF FUNDAMENTAL PRINCIPLES OF EDUCATIONAL INNOVATIONS MARKETING AND MANAGEMENT AMONG HEADS OF NEW UKRAINIAN SCHOOL

Abstract. Ukraine’s integration into global and European educational space, efficient implementation of educational reforms in this direction, the improvement of the quality of children and young people education is impossible without proper development of fundamental principles of marketing and management of educational innovations, first of all, among the Heads of New Ukrainian School. However, the absence of efficient mechanisms in Ukraine for training the above-mentioned Heads on marketing and management of educational innovations in New Ukrainian School negatively affects the quality of education therein and undermines the State education system in general. Therefore, the pressing issue at the current stage of education development in Ukraine is to determine the modalities and resources for the development of entrepreneurial and managerial competencies among the Heads of general secondary education institutions in the context of the power decentralization and establishment of consolidated territorial communities. With due regard for priority and pendency of the above-mentioned issue, its incomplete study, the principal objective of this study is to determine the key stages and describe the process of developing fundamental principles of marketing and management of educational innovations among the Heads of New Ukrainian School and measures for their efficient implementation. After performing analysis we have found that marketing and management of educational innovations of the Head of New Ukrainian School is his/her integrated, consistent and purposeful activity along with analysis and satisfaction of fundamentally new types of demand for educational services in the context of taking unconventional managerial decisions at his/her institution during such process. Moreover, with due regard to the aforementioned approach, we outlined the key stages of the fundamental principles development of marketing and management of educational innovations among the Heads of New Ukrainian School. So they include: the formation and control of specialists team towards development and implementation of educational innovations; determination of educational services market segment, demand for which needs to be satisfied; definition of criteria and conditions towards formation and satisfaction of demand for providing certain types of educational services etc. It is established that there are problems in the process of implementation of all above-mentioned stages, namely: absence of financial independence of educational institutions; the desire of the Heads of educational institutions to have legal and financial independence; positive managerial experience of the Heads of educational institutions regarding development and implementation of educational innovations etc. In order to avoid all above-mentioned problems, we have determined measures for the efficient implementation of marketing and management of educational innovations by the Heads of New Ukrainian School. They include: providing financial autonomy to educational institutions; performing professional training of the Heads of educational institutions, their deputies and teaching staff in general; forming new and improving the existing material and technical resources of educational institutions; implementing professionally oriented staff policy by the Heads of educational institutions in order to attract the most promising and young professionals to work as teachers etc. The scientific novelty of the obtained results is to determine, substantiate and analyze the key stages of fundamental principles development of marketing and management of educational innovations by the Heads of New Ukrainian School in the context of transformation of regulatory system and scientific and pedagogical approaches to children and young people education (shift in priorities and components of the development in this area of social activity). The obtained results of the research is the ground for studying and providing a practical solution of the problem regarding the formation of high-quality staffing and provision of fundamentally new educational services at educational institutions. Keywords: head of educational institution, educational innovations marketing of the Head of educational institution, educational innovations management of the Head of educational institution, New Ukrainian School, educational innovation. JEL Classіfіcatіon I20, I21, I22, I28, I29 Formulas: 0; fig.: 2; tabl.: 2; bibl.: 11.

Comparative Analysis of Marketing System Peculiarities for Higher Education in Russian Regions

All service sectors need marketing support, though there are specific economic activities which require the development of targeted measures. Among such activities is higher education which specifics lies in the dual nature of its value to society especially for regions significantly distanced from the developed capital. The article discusses the functioning specifics of the higher education system for a group of territories in terms of their attractiveness and competitiveness in the market of educational services. As objects of the study, we selected the regions that vary in the level of demand for educational services and the popular higher education programmes (the Krasnodar region, the Moscow region, Moscow city). The main objective of the study is to identify the peculiarities of marketing policy implementation in the universities from the different territories to draw the attention of service customers. The relevance of the topic is determined by the increasing regional disparities in the market distribution of higher education services against the background of a general decline in the target audience of consumers. We apply content analysis of key queries across the analyzed regions as the main analytical instrument. As a result, this information formed the basis for identifying the directions of the requests and their inclusion in the priority objects of university marketing policies.

Маркетингові інструменти просування освітніх послуг за допомогою соціальних мереж

The aim of the article. The application of marketing mechanisms nowadays is an important component in the formation of an effective educational system in Ukraine. It is marketing, based on the formation of demand for educational services and its satisfaction, which provides integrated production and services sale management in the field of education. Insufficient attention is paid to promotion of educational services using Instagram social network, which is an effective tool for communication with the target audience. The aim of the article is to offer special tools for promotion of educational services through Instagram social network. The results of the analyses. Modern marketing communications make it possible to reveal both internal and external image of a higher educational institution to consumers, and social networks become an actual platform for interaction of all participants of educational process. Promotion of higher educational institution brand in social networks provides additional opportunities for segmentation and targeted information message. It is necessary to pay due attention to promotion of higher educational institution brand as it is connected with certain difficulties for applicants in choosing of an educational service. With the help of social networks, consumers of educational services can find necessary information about the higher educational institution by clicking on the link to the official website. Social networks are aimed at creation of loyal users, joining any of the communities; there is a possibility of constant contact of higher educational institution with target audience. One of the most effective directions to promote educational services at the present time is to use a social network. The article deals with marketing instruments for promotion of educational services through Instagram social network. The world statistical data regarding Instagram social network were analyzed. The main stages of algorithm for promotion of educational services in this social network were considered, including: landing page, setting up and launching of targeted advertising in Instagram social network with specific advertising objectives, contextual advertising in Google search engine; analysis and construction of sales funnel; development of mobile application; relations with target audience. In order to get to know the algorithm of an applicant’s actions regarding search for information on specialties and higher educational institution in social networks, we conducted a survey of first-year students of the Kharkiv State University of Food Technology and Trade on all specialties. The data were processed and a set of actions that are carried out by most applicants was formed. The essence of the instruments for promotion of educational services in Instagram was revealed. Proposals to create a digital presence of the website of higher educational institution were given. Conclusions and perspectives for further research. In general, in order to ensure stable functioning and development of educational services on the market, higher educational institution should operate in the categories and under the marketing principles, use tools and techniques, which are appropriate to marketing, taking into account the peculiarities of educational services, processes and results of their provision. Thus, successful promotion of educational services through Instagram social network takes place with formation of actual content and selection of effective marketing tools for promotion and advertising. Positive impression of higher educational institution in social networks will help it to form necessary reputation, will increase confidence by creating a positive public opinion. Key words: social networks, higher educational institution, promotion, advertising, educational services.

COMPARATIVE ANALYSIS OF THE PECULIARITY OF PREPARING FUTURE SPECIALISTS IN THE CONDITIONS OF SOCIAL PARTNERSHIP

This article discusses the features of training future specialists (in our society, social educators) in the context of social cooperation and comparative analysis (based on a comparison of the experience of three countries: Kazakhstan, Russia and the USA). The term “social partnership” in various sciences is interpreted differently: as a system of relations between various social entities, which is oriented towards achieving national interests, taking into account group and corporate interests (philosophical aspect); as a system of measures aimed at cooperation between workers, employers and the state in the field of social and labor relations (economic and legal aspect); as a system of relationships between these entities, which replaced the theory of class struggle (historical aspect). In our field of education, the model of partnerships is different, since the specificity of models of social partnership in the field of education is explained by the fact that the need for knowledge and the demand for educational services are determined by changes in the level and structure of employment. For example, the restructuring of the West European economy on a new technological basis in the 70s caused an increase in structural unemployment, and it was then that the relevant reforms in the field of education were carried out, which facilitated the coordination of the interests of the state, entrepreneurs and workers. Currently, the model of social partnership in the field of education has such differences as the degree of state participation in the system of vocational education and training and the presence of the needs of social partners and their abilities to combine efforts.

ASSESSMENT MODEL OF QUALITY AND DEMAND FOR EDUCATIONAL SERVICES CONSIDERING THE CONSUMERS’ OPINION

Purpose: The purpose of the article is to develop an integrative, structural and functional, indicative, aggregating, algorithmic, the multi-criteria model for assessing the quality and demand for educational services of higher education considering the consumers’ opinion.
 Methodology: The leading research method of the indicated problem was the assessment of various aspects of educational relations in the process of complex diagnostics of the studied phenomena, which includes: preliminary system model of research, interpretation and operationalization of the basic concepts included in it; relevant means of fixation of primary characteristics; the order of data collection; algorithm of analysis and data processing in order to obtain a rating assessment proposed as a mechanism for assessing the quality and demand for educational services with the participation of consumers.
 Result: The authors substantiate the inclusion in the system of indicators of both objective characteristics: the professional status of graduates of higher educational institutions (the share of employed, the level of wages, the area of employment), the status of educational programs (social and professional accreditation), and their subjective characteristics, expressed in: the formation of professional competencies of graduates (including hard skills and soft skills), which together characterize their professional subjectivity. The materials of the article are of practical value for government agencies, heads of educational institutions, rating agencies, representatives of organizations-employers, applicants, their parents, and students.
 Applications: This research can be used for universities, teachers, and students.
 Novelty/Originality: In this research, the model of Assessment model of quality and demand for educational services considering the consumers’ opinion is presented in a comprehensive and complete manner.

Formation of economic competence of the head of the educational organization in terms of professional development

Today, the professional activity of the head of an educational organization is inseparable from the economic context. Economic activity of the head of the educational organization is to provide the organization with the necessary resources for its effective functioning and demand for educational services. In the context of modernization of the Russian education system, the key factor is the compliance of professional competence of heads of educational institutions with the needs of the time. Professional competence of the head of the educational institution is determined by a set of competencies, which are characterized by the ability to use theories and concepts, knowledge in various fields of activity, the gained experience; the ability to positive intellectual, volitional self-development, interaction with other people, groups, team; the presence of motives to respect the rights and interests of the individual in the course of management; personal attitude to activity. In the structure of economic competence of the head of the educational institution knowledge, activity, motivational and personal components are identified that provide professional and personal improvement and self-development of the head, the formation of his abilities, characterized by three types of competencies: marketing, business and economic and legal. To determine the level of economic competence formation in the educational process of the professional development system four formation levels (insufficient, basic, advanced and leadership) of economic competence of the head are identified, where each previous determines the subsequent one and is included in its composition. The study is aimed at solving one of the important problems of modern postgraduate education – ensuring the effectiveness of the process of professional development of heads of educational institutions. The professional development system is able to solve the problem of formation of economic competence of heads of educational institutions quickly.

ПРОФЕСІЙНЕ НАВЧАННЯ БЕЗРОБІТНИХ НА СУЧАСНОМУ РИНКУ ПРАЦІ УКРАЇНИ ЯК ЧАСТИНА СТАНОВЛЕННЯ БРЕНДИНГУ ОСВІТИ

To ensure success in promoting entrepreneurship among the unemployed it is critical to provide effective government support for those citizens who wish to start their own business, create favourable environment, including relevant financial, lending, tax policies, etc. Apparently, due to inconsistent SME legislation, high tax burden, uncertainty in business development, the effectiveness of vocational entrepreneurial training for the unemployed remains low. The paper provides an overview of unemployment rate by age along with the analysis of contemporary labour market trends in the context of implementating specific technology of vocational training for the unemployed. The research findings evidence that rapid technological changes challenge dramatic effects globally, thus triggering the need for totally new skills and professions. This situation in the labour market drives a particular focus to the latest learning technology advances, education marketing development, designing study programs for employable population of Ukraine to ensure new skills and competences building. Recent dramatic changes in Ukraine’s education system, further evolution of education services market and progressive marketing learning technologies implementation contribute to transforming education into a growing and promising sector of the economy which year by year increase the size of supply and demand for education services. Currently, the education services market as a public sphere drives media to establish and maintain strong and close relationships between its participants. In conclusion it is emphasized that modern institutions of higher education cannot be imagined without mediated patterns and diverse forms of communication as well as special tools to enhance communication between its various actors.

МОДЕЛЬ СТРАТЕГІЧНОГО РОЗВИТКУ УНІВЕРСИТЕТУ (The Model of University’s Strategic Development)

Ukrainian Abstract: У статті запропоновано модель стратегічного розвитку університету, практичне використання якої сприяє підвищенню показників університетської діяльності. Метою статті є обґрунтування структури та змісту моделі стратегічного розвитку університету. Зосереджено увагу на основних поняттях дослідження. У межах статті визначено основні управлінські процеси моделювання стратегічного розвитку університету, які слугують платформоюдля розроблення моделізазначеного процесу. Визначено основні блоки та компоненти моделі стратегічного розвитку університету, розкрито їх сутнісні характеристики. English Abstract: The relevance of the article due to the need of modern universities to base their work on clearly defined strategic goals, to adapt to changes in the external environment, to regularly review the size, structure, programs and types of services provided.The need of the university’s strategic development caused of the increasing competition among institutions of higher education and a reduction in demand for educational services in view of reducing the number of students.The aim of the article is the justification the structure and the content of the model university’s strategic development. The author focuses the attention on basic concepts of the investigation.The elaboration of the model university’s strategic development is the scientific method of the investigation, which helps to design effective development of a university, to determine ways of the obtaining final results, to determine the conditions of systematic improvement of university activity. The model of the university’s strategic development is based on principles, laws and scientific approaches of the modeling of the university’s strategic development. The model contains specific components, which reveal the relationship between them, arrange the sequence of administrative processes of the university’s strategic development. The model of the university’s strategic development contributes to the improving performance of university’s activity. The structure of the model is represented by a graphical representation, which shows the features of the phenomenon of the investigation. The modeling of the strategic development of modern universities is carried out in conditions of instability of the competitive environment, a high level of dynamism of economic, social and political processes. Thus, the modeling of strategic development is a complex multi-step process, which is influenced by many factors.The decomposition was implemented of administrative activity in the process of modeling,it possible to determine the basic building blocks and components of the model. The model of the strategic development includes theoretical-methodological, diagnostic, prognostic and forming components, which are grouped by the mutable and immutable characteristic.The author determined main management processes,which establish a platform for the development of the model of university’s strategic development. Essential characteristics of the components the model of university’s strategic development are disclosed in the article.

A Model to Analyze Small and Medium Enterprises’ Training Needs Related to the Internationalization

Formal training can play a particularly important role in supporting the internationalization of small and medium enterprises (SMEs). However, the demand for education services by the latter still appears limited. This is due to known structural and cultural limits that are found widely in this type of business and to the fact that the provision of training—especially that which is funded—does not seem to address adequately SMEs’ needs; in many cases, such training is not stimulating, because it is perceived as too general. In fact, SMEs do not constitute a single homogeneous group and therefore assistance needs vary among the different types of firms. So, especially in relation to internationalization, it is clear that there are important differences to consider due to the variety of approaches and ways of developing this process. In order to optimize the resources to invest in the promotion of training, there is a need to find a proper balance between providing “viable solutions for all businesses” and offering “targeted responses and tailored services”. In such a context, the main objective of this paper is to identify and systematize the variables that most influence the SMEs’ training needs related to internationalization by taking into account the differences among them. To this end, an empirical analysis was developed involving a significant number of Italian SMEs by using a combination of qualitative research methods. The results show the critical issues faced by the investigated firms during their internationalization process and highlight some important variables that affect their training needs: export involvement, characteristics of the product/market, characteristics of the company, exporting strategy, and human resources. Based on these variables, the writers identified clusters of firms characterized by similar needs and problems to be faced.

The interactions between educational institutions and enterprises analysis

The current phase of economics development is characterized by a high level of labor intellectualization that leads to considerable growth of needs in intellectual resources while producing material and spiritual goods. Therefore, the demand for educational services is higher than for material goods. The education is considered as an independent value, as the capital, which can generate income not only to its owner, but also to society in general. At the same time the quality of education directly affects the degree of interaction between educational institutions and enterprises, as well as the extent the knowledge, skills, requirements produced by experts is close to reality, and how all this will be demanding for employers.