The research aims to identify the features of the Belarusian model of higher education services export. The research objectives are to characterize the place of the Republic of Belarus at the global market of higher education services, identify the prerequisites for the formation of its model for the higher education services export, and identify the key factors influencing the current functioning of this model. The peculiarity of the Belarusian model of higher education services export is attracting international students directly in the country, instead of developing foreign branch campuses or dual-diploma programs. The formation of this model was influenced by the dominance of public sector in higher education and the overall limited potential of the higher education system. However, since 2007 the Republic of Belarus has been pursuing the policy of stimulating educational export. This policy was successful in increasing the turnover and balance of foreign trade in educational services, as well as reducing the traditionally negative balance of international student mobility for the country. The factor influencing positively the Belarusian export of higher education services is its competitive advantage, namely, its relatively low cost of higher education for international students. However, the international situation since 2022 prevents the Belarusian higher education system from being a transit point for international students receiving Belarusian higher education for further relocation to the European Higher Education Area countries. From a theoretical point of view, this research is intended to initiate a discussion about the place and policy features of small countries in the higher education services market. Taking into account the historical kinship of the Russian and Belarusian higher education systems, as well as the similarity of the international situation that has developed for them, understanding the experience of the Republic of Belarus allows formulating the following recommendations for the development of Russian export of higher education services: it is necessary to maintain the level of financing for higher education comparable to the competitors and a high quality of higher education; it is worth updating and expanding the contractual basis for educational cooperation, in particular, seeking to expand the number of agreements on the mutual recognition of educational documents; it is worth supporting a variety of formats for exporting higher education services, including the incoming student mobility, creation of foreign branch campuses of Russian universities and network/dual-diploma programs.